Shenzhen Lianchengfa Technology Co., Ltd.

Since Facebook changed its name to the Metaverse, the development of the Metaverse seems to have installed nuclear reactor thrusters, and it has developed rapidly. All walks of life have entered the Metaverse. The editor learned that digital collections in scenic spots have achieved profitability, and even disappeared in seconds. Digitalization has become the key to cultural and tourism transformation. Just like in architecture, offline design was sluggish and investment was prudent, but Metaverse’s real estate development was booming, and some design companies even started Metaverse architectural design.

The Metaverse is so popular and attractive, how can the cultural tourism and cultural creation industry discover more possibilities? The following editor will take you to see it together.

1. The layout of the metaverse in various places

In China, in addition to the major Internet companies deploying the Metaverse, some cities have quietly started wrestling and contests in the Metaverse, and the Metaverse has appeared in government work reports and industrial plans in many places.

(1) Shanghai incorporates "Metaverse" into the 14th Five-Year Plan

The "14th Five-Year Plan for the Development of Shanghai's Electronic Information Manufacturing Industry" issued on December 30, 2021 mentioned that Shanghai will deploy quantum computing, third-generation semiconductors, 6G communications, and the Metaverse in a forward-looking manner. At the same time, support the research of image engine, blockchain and other technologies that meet the requirements of Metaverse; encourage the application of Metaverse in public services, business office, social entertainment, industrial manufacturing, safety production, video games and other fields. This is also the first time that Metaverse has been written into the local "14th Five-Year Plan" industrial plan.

On January 8, 2022, the Shanghai Economic and Information Commission held a meeting to plan the industry and informatization work in 2022, emphasizing accelerating the layout of the new digital economy track, closely following the digital transformation of the city, laying out the new track of the Metaverse, developing application scenarios, and cultivating key points. enterprise.

(2)Zhejiang accelerates the layout of the Metaverse

Zhejiang has also accelerated the pace of advancement of the Metaverse. At the 14th Plenary Session of the 12th Hangzhou Municipal Party Committee held recently, Liu Jie, Secretary of the Hangzhou Municipal Party Committee, pointed out in his work report that it is necessary to advance the layout of future industries such as quantum communication and "metaverse", and create a high-level "the first city of the national digital economy". ".

On January 5, the Office of the Leading Group for Digital Economy Development of Zhejiang Province issued the "Guiding Opinions on the Construction of Zhejiang Province's Future Industry Pilot Zone". Metaverse is tied with artificial intelligence, blockchain, and third-generation semiconductors. It is one of the layout areas of key future industrial pilot areas.

(3)The sub-center of Beijing city will enter the Metaverse

On January 19, at the "Beijing City Sub-Center Industry High-quality Development Promotion Conference", Tongzhou District, Beijing issued a series of industrial ecological support and development policies including "Metaverse Related Policies". In terms of specific policies: the "Eight Measures on Accelerating the Innovation-led Development of Beijing Sub-center Metaverse" will be issued. Relying on the Tongzhou Industry Guidance Fund, the "Fund of Funds + Direct Investment" method will be used to combine with other social capitals to create a covering Metaverse. The industry fund supports Metaverse start-up projects and major projects, improves the service system, supports the construction of industrial ecology, and supports the establishment of Metaverse sub-funds focusing on early and long-term investment. In terms of content design, the characteristics of the integrated development of Metaverse and cultural tourism are highlighted; in terms of industrial space, the layout of Metaverse industrial space of "1 innovation center + N characteristic theme parks" is planned. In terms of application scenarios, aiming at the fields of digital empowerment and cultural and technological integration, "creating a new cultural and tourism scene of real-number integration", providing enterprises with technology display and creation space. In terms of partners, we chose "Blue Universe" under the listed company BlueFocus, "integrating one-stop content, resources, technology and services that BlueFocus already has, such as virtual live broadcast rooms, avatars, and virtual space creation. Ecology".

At the press conference on "Promoting the Development of the Capital in the New Era" at the Fifth Session of the 15th Beijing Municipal People's Congress, Wang Lei, member of the party group and deputy director of the Beijing Municipal Bureau of Economics and Information Technology, introduced that Beijing has launched the construction of an urban super-computing center and promoted the formation of a new metaverse. Create an innovative consortium to explore the construction of a Metaverse Industrial Cluster.

(4)Hainan to build a Metaverse Industrial Base

Last year, the Sanya Municipal People's Government signed a strategic cooperation agreement with NetEase. According to the agreement, NetEase will set up the NetEase Hainan headquarters in Sanya, build the NetEase Metaverse Industrial Base project, promote the high-quality development of Hainan's digital cultural and creative industries, and build a comprehensive network integrating Internet technology development, digital content production, digital copyright operation and digital product output. International Digital New Cultural and Creative Center. NetEase will participate in Hainan International E-sports Island, Sanya E-commerce supply chain, as well as the construction of Internet celebrity economy and live broadcast e-commerce, and create popular cultural projects such as "Music Lights the City". The two sides will jointly promote the Hainan Free Trade Port to achieve new achievements in the construction of digital culture.

(5)Jiangsu builds a Metaverse Ecological Industry Demonstration Zone

On January 1, at the 2022 Taihu Bay Science and Technology Innovation Belt Binhu Innovation Conference held in Binhu District, Wuxi City, Jiangsu Province, the district officially launched the "Taihu Bay Science and Technology Innovation Belt Leading District Metaverse Ecological Industry Development Plan", and related The supporting scientific and technological innovation service system, the construction of scientific and technological innovation carriers, and the three-year action plan for the talent placement project aim to build an international innovation highland and a domestic Metaverse ecological industry demonstration zone. "

On January 11, Wuxi Metaverse Innovation Alliance was established, and Wuxi Metaverse Industrial Park was listed; 4 days later, the finals of the first Yangtze River Delta Metaverse Innovation and Entrepreneurship Competition were held in Binhu District, Wuxi. The Universe Innovation and Entrepreneurship Base was also announced to be located in Binhu District.

(6)Wuhan writes "Metaverse" into the government work report

On January 11, at the first meeting of the 15th People's Congress of Wuhan City, Hubei Province, Cheng Yongwen, Deputy Secretary of Wuhan Municipal Party Committee and Mayor, pointed out in his government work report to the Congress that it is necessary to accelerate the expansion of the digital industry and promote the Metaverse. Integrate with the real economy, big data, cloud computing, blockchain, geospatial information, quantum technology, etc., build a national new-generation artificial intelligence innovation and development pilot zone, and build 5 digital economy industrial parks including Xiaomi Science and Technology Park.

(7)Hefei's forward-looking layout of the Metaverse industry

On January 10, Hefei Mayor Luo Yunfeng, on behalf of the municipal government, said in the "Government Work Report" made to the first meeting of the 17th People's Congress of Hefei City that in the next five years, Hefei will make a forward-looking layout of future industries, aiming at the Yuan Dynasty. Create a group of leading companies, cutting-edge technologies and high-end products in cutting-edge fields such as space, superconducting technology, and precision medicine. In addition, Hefei will cultivate 3 hundred billion enterprises and 300 specialized and special new enterprises, and accelerate the establishment of an advanced manufacturing highland with international competitiveness.

2. Tourism Layout Metaverse

This year, a number of related scenic spots, theme parks, art centers, etc. have carried out the exploration and attempt of the cultural and tourism metaverse. Through digital development, the high-quality development of the cultural and tourism industry has been promoted and a richer humanistic experience has been brought.

(1)Zhangjiajie established the Metaverse Research Center

In November last year, the Zhangjiajie Metaverse Research and Integration Development Seminar and the opening ceremony of the Zhangjiajie Metaverse Research Center were held at the Wujiayu Ticket Station of the Big Data Center in Wulingyuan District. Zhangjiajie has since become the first scenic spot in the country to set up a Metaverse Research Center.

It is reported that Zhangjiajie Metaverse Research Center is set up in the office of the leading group for the digital transformation of high-quality tourism development in Wulingyuan District, Zhangjiajie City. Metaverse research will become an important research content in the digital transformation of Wulingyuan District. Riding the wave of "metaverse", Wulingyuan Scenic Spot will provide tourists with a more exciting travel experience, richer travel products and a more comfortable travel environment. According to the relevant person in charge of Zhangjiajie Metaverse Research Center, the original intention of establishing Zhangjiajie Metaverse Research Center is to empower the tourism industry with digital technology, cultivate new tourism formats, and lay the foundation for the digital transformation of tourism.

(2)The Metaverse project "Datang Kaiyuan" was launched

Recently, the world's first metaverse project "Datang Kaiyuan" with the historical and cultural background of the Tang Dynasty jointly created by Datang Evernight City, a subsidiary of Qujiang Cultural Tourism, and Taiyi Group, was officially launched. The project will use NFT and blockchain technology to create a The ancient city of Chang'an with millions of inhabitants made the Tang Dynasty prosperous again appear in the Metaverse.

At the same time, the "Datang Kaiyuan" series of digital collections jointly created by Datang Evernight City and Xi'an Digital Lightyear Software Development Co., Ltd. were launched and sold out in seconds. This is the first digital collection of 3D architectural models in Xi'an.

(3)The first Metaverse theme park in China

The first Metaverse theme park in China developed by Shenzhen Fairy Tale Papa Culture and Tourism Technology Co., Ltd. Shenzhen Adventure Little Prince Metaverse Theme Park will land in Shenzhen Guangming Town. The Little Prince of Adventure Metaverse Theme Park takes its own Metaverse IP "The Little Prince of Adventure" as the soul. It is the world's first Metaverse theme park. It consists of a parent-child resort hotel, a theme park and its surrounding industries. , gathering, expansion, shopping and other functions in one. The amusement equipment in the park combines the most advanced AR, VR and holographic projection technologies to enhance interactivity and experience, allowing children to play, learn and grow in an immersive and real experience.

(4)Disney announces its “Metaverse” strategy

Disney announced its grand "metaverse" strategy and began to explore how to unlock "metaverse" technology in Disneyland's portfolio of rides to create a new park. Under the "Metaverse", the magic light and shadow of 3D special effects will bring you into the world of "Frozen".

(5)Asia's first immersive transnational night banquet "Wonderful Yedetian"

Guangxi Detian Transnational Waterfall Scenic Spot has created Asia's first immersive transnational night banquet "Wonderful Night Detian". The whole night tour experience and interaction totals 75 minutes. The eleven-act moving story is a dream-making experience for you to love TA. Thousands of years of love, dreaming of a beautiful dream, watching the beautiful love story, and falling in love with the largest transnational waterfall in Asia.

The most amazing part of "Wonderful·Yidetian" is that you can participate in the whole game and immerse yourself in this romantic love story. Under "Metaverse", multi-channel sound effects such as running water, wind, and rain are used, supplemented by light and shadow. changes, endows new development momentum, and allows people to fully participate in the story.

(6)The first museum-level Metaverse Digital Art Exhibition in China

Suzhou Hanshan Art Museum held the first art museum-level metaverse digital art exhibition in China. This art exhibition named "Separate: My Universe" is the first art museum-level digital art exploration exhibition under the metaverse ecology in China. The entire exhibition hall is divided into four different sections, namely "Community Metaverse", "Biosphere Metaverse", "Parallel Metaverse" and "Delocalized Metaverse". Technical media such as game engines show the current ecology and future situation of "network avatars" in a digital universe that intersects with the real world.

(7)Try more

Beijing's Universal Resort, Zhangjiawan, and the Grand Canal Scenic Area will all introduce Metaverse application scenarios. It is hoped that with the help of the industrial resources of the world's largest Universal Studios, and the surrounding cultural tourism real estate, they will jointly create an experiential and immersive business and form a top business lock up. Haichang Ocean Park and SoulApp have joined hands to create the theme event of "Undersea Fantasy Halloween - Opening the Young Social Metaverse".

3. Digital collections of scenic spots that have been realized

Alipay Whale Detective, Tencent Magic Core, Xiaohongshu Collection, Jingdong Lingxi Digital Collection Platform, bilibili released Dove German Collection, iQIYI Collection Platform, Jay Chou Personal NFT, Qidian Chinese Network released the digital collection of Dogengren, major Chinese Museum collections, Wuyishan digital collections, Beijing Badaling Great Wall digital commemorative tickets, Beijing Winter Olympics digital collections, Hangzhou Asian Games digital collections, and even CCTV financial digital collections, Xinhua News Agency digital collections and other major platforms have been launched.

By inquiring about recent news, we can also see that the words "second light" appear frequently.

For digital collections, CCTV News described it as follows: "Digital collections are a kind of digital cultural consumer goods, relying on blockchain technology to generate unique digital certificates, corresponding to specific works and artworks, on the basis of protecting their digital copyrights, to achieve real Credible digital distribution, purchase, collection and use, which cannot be split, copied or tampered with.”

From March 21 to March 25, the Whale Quest APP platform launched the Damei Rivers and Mountains series, and the first phase of the Great Wall, Summer Palace, Huangshan, Taishan, Tulou and Quanzhou six world heritage listed areas released digital collections one after another.

Qilu.com reported that on March 23, the first phase of four digital collections launched in Taishan Scenic Area, each priced at 25 yuan, was limited to 8,000 copies.

It can be said that the digital collection has become a successful attempt to realize the metaverse technology of the scenic spot.

4. The Infinite Possibilities That Metaverse Brings to Travel

LCF  Xiaobian learned that some experts in the industry believe that Metaverse can bring the improvement of the "five modernizations" of the cultural tourism industry.

(1)Immersive experience

In the metaverse, people's perception of space is based on the real-time dynamic three-dimensional images generated by technologies such as VR, AR, MR, etc. The stereoscopic and realistic images and the free panoramic field of view will bring a high degree of immersion and make people feel immersed. Generate immersive digital spatial perception.

(2) Boundary extension

Metaverse will expand the boundaries of cultural tourism destinations and take visitors to a larger virtual world. Scenes, characters and plots that could only rely on literature, film and television, or game descriptions, have a new way of contact in the metaverse that is close to a realistic experience.

(3)Digital assetization

Cultural and tourism assets can make virtual reconstruction of scenic space scenes and digital reconstruction of cultural and creative industries possible through the metaverse. Has the value of digital assets. Existing digital collections are one form of capitalization.

(4)Efficient interaction

Metaverse is no longer a single-dimensional digital interpersonal network and an exclusive virtual scene for individuals. The virtual environment of the Metaverse pays more attention to highly networked connections and perceptible visual digital avatars, built on the basis of continuous and uninterrupted user social connection attributes. an immersive web. With the support of AR, VR and other high-tech technologies, tourism is no longer single, consumers can bring themselves in the process of experience, immersive and delay-free social networking is the advantage of Metaverse social networking, making the interaction more real and more "Immersive" and more efficient.

(5)Avatar Virtualization

Metaverse's concept of "identity isomerization through identity mapping" is in line with some phenomena in the current tourism development. Tourists gain a new experience through the isomerization of identity in the virtual world, and on this basis superimpose social attributes to realize the interaction based on identity mapping. The definition of this identity certificate will not depend on the real identity, nor will it replace the real social relationship with the virtual social relationship. The metaverse era will bring about a new type of social relationship that integrates online and offline.

Looking forward to the future, there will be five major trends in the Metaverse of Culture and Tourism: First, the widespread application of virtual humans and robots; Second, the Metaverse can do a good job of secondary creation in the combination of traditional Chinese culture, the spirit of the times and emerging technologies; Combining the economic system of Metaverse with cultural tourism; fourth, in the process of external communication, combine the existing good communication experience with this round of cultural and tourism products of Metaverse; the fifth is artificial intelligence, blockchain , big data and other mature technologies are integrated and applied, and the application of the cultural and tourism metaverse will be more mature.

If you immigrate to Mars, how will you remember nostalgia? The expansion of cultural tourism destinations will be realized in both the virtual world and the real world. A tourist destination will not only refer to a corner of the earth, it will also be easier for people to travel to Mars or the Garden of Eden. Those unreachable real worlds or virtual worlds that never existed will be created in the metaverse to become a brand-new cultural tourism destination. Metaverse will expand the boundaries of cultural tourism destinations and take visitors to a larger virtual world. Scenes, characters and plots that could only rely on literature, film and television, or game descriptions, have a new way of contact in the metaverse that is close to a realistic experience.

The essence of cultural tourism is a spiritual activity that transcends reality. Whether it is from an experience perspective or a business perspective, Metaverse brings greater imagination to the cultural tourism industry. Lanyu Cultural Theme Development and Design Institute believes that cultural tourism projects that actively embrace the Metaverse will receive innovation dividends. When the technical elements of the Metaverse become mature, the competition of cultural tourism projects will once again return to the competition of cultural and artistic content, that is, the competition that stimulates more splendid imagination with imagination.

Source: Lanyu Culture