Shenzhen Lianchengfa Technology Co., Ltd.

A few days ago, various listed companies in the small-pitch LED display industry have successively released performance reports for the first half of 2022. From this, it is not difficult to find that in the first half of this year, due to the turbulent international environment, especially the trade environment, as well as repeated epidemics, shortage of upstream raw materials, weak demand and many other factors, the business of related companies is under pressure from many aspects. Especially in the cultural tourism market, the progress of related projects and the number of new orders were greatly affected, which brought huge downward pressure on the performance in the first half of the year. However, with the easing of the epidemic prevention and control situation, the domestic tourism industry is expected to usher in a rebound in the second half of the year, which in turn will drive the rapid recovery of related businesses.

A few days ago, the Ministry of Culture and Tourism stated that since the second half of this year, the cultural and tourism market has shown a positive recovery trend. By the end of 2021, there will be 42,000 travel agencies, 14,000 A-level scenic spots, and 8,771 star-rated hotels nationwide.

On the other hand, with the widespread application of digital technologies such as 5G, big data, AR/VR, artificial intelligence, and ultra-high definition in the cultural and tourism industries. New formats such as online broadcasting, digital art, and immersive experience are developing rapidly. The next goal is to build 15 national cultural and tourism consumption demonstration cities, 115 national cultural and tourism consumption pilot cities, and 243 national-level nighttime cultural and tourism consumption clusters.

From the high-level statements, it is not difficult to see that my country's determination and support for vigorously developing the domestic cultural tourism industry continue to increase. The reason behind, the author believes, is inseparable from the background of my country's economic structural transformation. In the future, the tertiary industry characterized by clear waters and lush mountains will occupy an important position in the national economy. On the other hand, under the premise of protecting the environment, developing the cultural tourism market is an important part of effectively stimulating domestic demand and opening up the internal circulation. This is an inevitable choice to adjust the industrial structure and improve the happiness of people's life.

In addition, according to the report "Passenger Travel Demand and Willingness in the Second Half of 2022" released by the third-party evaluation agency CAPSE, domestic air travel will usher in a small outbreak in the second half of the year; business travelers and tourist travelers are expected to increase the number of trips and the proportion of spending Higher; travelers have a positive attitude towards travel in the second half of 2022, with 38% of travelers expecting to increase the number of travel trips and 45% of travelers expecting to increase travel spending.

It is not difficult to see that after experiencing various home measures in the first half of the year, people have higher expectations for domestic tourism demand in the second half of the year. The increase in consumption will also drive related industries to invest in facilities and equipment, including the use of large LED screens. What is more worthy of attention is that on the basis of providing LED display related facilities for the cultural tourism industry, the ability to build content has become another magic weapon that LED screen companies can use.

A few days ago, in the performance report for the first half of 2022, an LED screen company revealed that the company insisted on innovation and content-driven, and formed a naked-eye 3D display integrating "LED display hardware + display control operation and maintenance software + creative video content + interactive content". Creative visual solutions. With 3D creative content as the core, the company has created a number of new landmarks in many places and achieved dazzling results.

Nowadays, with the development and implementation of cultural and tourism projects with the themes of museums, country houses, ancient city features, and historical blocks in many places, digital means have become an important means to display local customs, attract tourists, and enhance the sense of experience. In addition to the display of physical exhibits, the visual experience represented by the application of large LED screens has also become an important means to enhance the sense of technology and interaction of the project. For many cultural and tourism project operators, they do not have the ability to independently build relevant video content, including naked-eye 3D content with high technology content, which just provides new business opportunities for LED screen companies.

On the basis of providing complete hardware support, LED screen companies rely on the huge R&D team accumulated by independent R&D strategies to customize and develop relevant content videos and interactive functions for users, forming a one-stop solution, which is undoubtedly more attractive than simply selling hardware products. force. Especially for videos with high thresholds such as naked-eye 3D content, the ability to build content has become another technical barrier owned by screen companies in addition to hardware. This is undoubtedly a new technology in the context of industry competition in which hardware products are increasingly homogeneous. blue ocean.

In fact, in the context of my country's increasing support for intellectual property protection work, video content will also be an important subject matter, gaining important protection value and market value. In the future, the possibility is not ruled out: basic hardware is only sold at cost price, and original content will become a source of profit for screen companies. Driven by the progress bar of the overall recovery of the travel industry, this trend may also slowly show its head.

Source: Projection Times