Job Description:

1.Formulating the annual plan of the company's internal and external content output, and carry out the content output work in an orderly manner;

2.Responsible for the creation and writing of wechat official accounts and other we-media matrix content, including but not limited to the output of news releases, customer cases, in-depth articles of the industry, etc.;

3.Responsible for the creation and writing of product copywriting, brand copywriting and project copywriting;

4.Monitoring and analyze the operation data of new media, optimize the operation content and operation ideas;

5.Participating in the creation of copywriting for company-wide activities;

6.Responsible for the collection, analysis and sorting of industry information and the processing of company public opinion information.

7.Completing other tasks assigned by leaders.

Job Requirements:

1.Bachelor degree or above, more than 3 years copywriting experience, major in Chinese, advertising, journalism, Chinese language and literature is preferred;

2.Experience in large advertising companies, brand companies, LED industry is preferred;

3.Strong news sensitivity and writing skills, able to write hot topics;

4.Familiar with the operation and promotion modes of the Internet and new media, understand the characteristics of new media communication, and have a deep understanding of content marketing;

5.Familiar with all kinds of copywriting and able to handle various types of copywriting;

6.Broad knowledge, strong initiative, serious and responsible, good communication skills and team spirit.