Shenzhen Lianchengfa Technology Co., Ltd.

In the audiovisual industry, the metaverse concept continues to heat up. However, for most LED screen manufacturers, the understanding of the metaverse is still in the shallow dimension of "stimulating more new application scenarios to generate new business opportunities". In fact, with the continuous deepening and landing of the concept of the metaverse, it will fully force the evolution of LED screen companies themselves. How to grasp the development rhythm of this wave of metaverse is the "watershed" that determines whether the screen enterprises stay in the tradition and evolve into the future. In this article, LCF has re-talked about the Metaverse with you, hoping to inspire you.

01 Why is the Metaverse on fire?

On the surface, the explosion of the metaverse concept stems from two iconic events in 2021: the listing of Roblox, the first share of the metaverse, and Facebook's change of the company name to "META". Then, under the effect of the aftermath of the event, this concept spread to the entire technology circle and capital circle, forming the current trend.

In fact, there is another deep driving force behind the fervor of the Metaverse.

First, the baptism of the epidemic has profoundly changed the basic patterns of life, production, economy and society that we used to take for granted. Those who adapt to the living environment and work mode brought about by the repeated epidemics are becoming a new normal. It will not abandon innovative equipment and innovative methods that are more spatial, efficient and collaborative, and combine virtual and real because of the end of the epidemic isolation environment. It can be said that the epidemic has become a special historical driving force for the metaverse.

Second, the traditional economic predicament. For example, the growth of the number of mobile Internet users and the growth of per capita online time in China are close to stagnation. There is an urgent need for a new narrative logic that pushes the limits of growth. The development of the industrial field is moving from informatization to intelligence. The more complex industrial systems are, the more cutting-edge technology systems are needed for value breakthroughs. Under the traditional economic framework, it has been difficult to solve the problems faced by the traditional economy, and the Metaverse undoubtedly provides new options for this.

Third, the technological revolution. From big data, cloud storage to the 5G communication revolution, to the quantum science of AI, blockchain, and digital twins, all these technological revolutions require the establishment of a comprehensive and fundamental technical framework to truly leverage the integrated effects of scientific and technological achievements . Now we see that only the Metaverse has the potential and tension to fuse all technological achievements.

Fourth, intergenerational population. Since the post-80s, especially the post-90s, post-00s, and post-10s, they grew up in the digital economy, in the mobile Internet, or even in the embryonic period of the metaverse, and there is no psychological and technical cognition of the metaverse. obstacle.

It can be said that the fervor of the metaverse is both sudden and profound at the same time. It is by no means a simple new concept, but an inevitable result of the forward development of the digital economy and digital technology.

02 The outlet of the Yuan Universe has arrived

Analysts predict that by 2030, the total number of users of the Metaverse will reach 5 billion, and the potential economic scale of the Metaverse will be between $8 trillion and $13 trillion. At present, the development of the metaverse has become a focus everywhere. According to statistics, as of July 2022, local governments in at least 7 provinces and 17 cities in China have issued construction plans related to the Metaverse industry.

On July 8, Shanghai released the Action Plan for Shanghai's Cultivation of "Metaverse" New Tracks (2022-2025), proposing that by 2025, the scale of "Metaverse"-related industries will reach 350 billion yuan, driving the city's software development. The scale of the information service industry exceeded 1,500 billion yuan, and the scale of the electronic information manufacturing industry exceeded 550 billion yuan.

It focuses on breaking through key cutting-edge technologies, focusing on spatial computing, holographic light field, five senses enhancement and other directions, and breaking through the bottleneck of human-computer interaction. Accelerate the research and development and application of new display technologies such as Micro Organic Light Emitting Display (Micro OLED) and Micro Light Emitting Display (Micro LED). Focus on near-eye display technologies such as optical waveguides and optical fiber scanning, and new materials such as flexibility and skin-like to enhance the immersive interactive experience.

At the same time, focusing on the digital transformation of cities, it has created more than 50 innovative demonstration applications that integrate and empowered vertical scenarios, and launched more than 100 benchmarking products and services that lead the industry.

In addition, the action plan also proposes 8 key projects including the "Metaverse" key technology breakthrough project and the industrial "Metaverse" benchmarking demonstration project to promote the development of the Metaverse industry in an all-round way.

It is worth noting that as early as April and May of this year, Chongqing and Xiamen also successively released the "Yubei District Metaverse Industry Innovation and Development Action Plan (2022-2024)" and the "Metaverse Industry Development Three-Year Action Plan (2022-2024)". 2024)” to promote the development of local metaverse-related industries.

The policy orientation of clear implementation, on the one hand, provides new business opportunities for large-screen enterprises, and on the other hand puts forward higher requirements for enterprises.

03 "Metaverse-style" evolution of Pingqi

Currently, the definition of the metaverse generally defaults to "a virtual world parallel to the real world". The scene that once only existed in science fiction movies and novels is perfectly restored by means of real science and technology. The shape of this metaverse conforms to the intuitive imagination and expectations of the public. In fact, the development of the Metaverse is still in its infancy, and a prematurely narrow definition has framed more possibilities for its development.

Shen Yang, director of the Metaverse Culture Laboratory of Tsinghua University, said: "The Metaverse is multi-path, multi-platform, and multi-modal. It is too early to judge whether the Metaverse is a brain-computer interface through VR, AR, or holographic projection. To be able to determine which path is the fastest, "including the giants may not necessarily ensure the correctness of the choice of the route."

At present, there are two short-term main paths, one is the virtual reality metaverse, and the other is the augmented reality metaverse. The former is not necessarily the future of humanity, but the augmented reality metaverse affirms the value of reality.

From the above statement, it seems that there is no clear and unambiguous definition of the metaverse, but it actually contains a deeper meaning. On the one hand, let us see clearly the "ideal model of the future under the development route of the digital economy", that is, to create a fully virtual world that is parallel to reality and linked with reality; Empowering more application scenarios and building digital assets with metaverse characteristics are the cornerstones to promote the implementation of this concept.

So for LED screen companies that take display technology as the starting point, the goal of building a deep connection with the metaverse is obviously not a "full virtual mode", but a "digital scene" that evolves infinitely into the metaverse. The key to this transformation is not a simple "Metaverse +" program script, but requires the screen enterprise to re-sublime from the inside to the outside in all aspects.

The specific changes are:

Cognitive side, evolving from metaverse concept to metaverse thinking;

On the industrial side, the layout extends from the vertical industrial chain to the horizontal application integration capability;

On the solution side, it has evolved from a flat display system to a more immersive, interactive, and deeply integrated virtual and real sense of space.

On the product side, from display performance to visual performance continues to deepen

Looking at the current LED display companies occupying the mainstream and in the head, while continuing to promote the development of LED display technology Micro LED, it actively broadens the development boundaries of "beyond traditional display companies". Improve the layout through more horizontal technology systems, and explore the more competitive development model of large-screen enterprises in the new era of the Metaverse. In recent years, extremely popular new application scenarios, such as XR virtual shooting and naked eye 3D, present higher-quality three-dimensional, immersive, interactive, and scene-based features. Among them, the XR technology, 3D content production, dynamic capture and other technologies involved in the project are becoming the standard configuration of the independent solution of the new generation of large-screen "powerful" enterprises. It can be seen that the metaverse evolution of Pingqi has begun to take shape and is accelerating. In the future, we will usher in a gorgeous transformation that belongs to the new era of screen enterprises, and at the same time, we will also face the big test of survival under the "risk of being left behind".

writing last

The metaverse is not a concept, but an inevitable result of the development of the digital economy.

The Metaverse outlet has come, and opportunities and challenges coexist around the meta-infrastructure screen enterprises

The layout of the head screen enterprise to evolve into the metaverse has already been opened, and new scenarios such as XR and 3D are just the prototype of the meta-application.

Driven by the Metaverse, the two-level differentiation of screen enterprises is being accelerated.

Source: Projection Times