Ten years ago, the security industry just entered the digital security era from analog. After decades of rapid iteration and the continuous evolution of new technologies, the security industry has shown diversified development. Ten years later, the security industry has changed, and round after round of industry fusion has brought the era of intelligent security to a new level. Today, governments, enterprises, agencies, cities, and communities are all cooperating with the country's security work deployment. Thanks to the creation of safe cities and smart cities, the security industry has always maintained a high growth trend. It is predicted that in 2020, intelligent security will create a market of 100 billion yuan. The continuous expansion of the security industry has brought huge business opportunities to the upstream, midstream and downstream enterprises in the industry chain, especially the LED display industry directly related to security, which smells the breath of opportunity. In the face of this 100 billion-level market, how to seize the LED display?

 

　　

1. Strong market demand and broad prospects: When it comes to the field of security, intelligent display has to be mentioned. Due to the strengthening of people's safety awareness and the impact of intelligence on life, intelligent display plays a vital role in security products. Moreover, in the era of intelligent surveillance, video surveillance and intelligent display are indispensable in any corner, and the display market in the security field is also expanded from this. According to the "2018-2022 Security Market Development Prospect Analysis and Supply and Demand Pattern Research Forecast Report" released by the relevant industry research center, in 2012, the market size of my country's security industry was 324.2 billion yuan, and it increased to 540.3 billion yuan in 2016, with a compound annual growth rate. The rate reached 13.6%. In 2017, the scale of my country's security market further increased to 620.5 billion yuan, a year-on-year increase of 14.8%. The market size of my country's security industry continues to grow, and it will maintain a rapid growth momentum in 2018. Such a huge market has become a "sweet spot" for many commercial display product companies such as small-pitch LEDs, which has aroused new vitality and vitality for the development of new application markets for LED displays.

 

In the past two years, the implementation of policies such as safe city and intelligent transportation construction, which are closely related to the development of security, and the enhancement of public security awareness have enabled the application of the large-screen display industry in the security field to maintain a good growth momentum. From the perspective of the application market, Ping An City is the area where the large-screen display industry will grow at present and in the future, especially the second- and third-tier cities have begun to show huge market potential. And with the trend of LED screen industry upgrading and industry reshuffle, the security market will become bigger and bigger. Whether from the perspective of market demand or net profit, the security market will definitely become the nuggets of LED screen companies. land. However, for most LED screen companies that have transformed from the low-end market to the security market, the complexity and high requirements of the security market may exceed their expectations and preparations, resulting in symptoms of "acclimatization", but "compensation" The madam turned back again."

 

2. Intelligent high-definition small-pitch LEDs are favored and lead the way: there is no doubt that throughout the LED industry market, small-pitch LED products are the field where major screen companies are competing for layout and competition is fierce. Its application scenarios are very wide, mainly including: security monitoring, conference system, education, public display, etc. Among them, commercial display and public display occupy nearly 70% of the overall market share of small-pitch LED display. With the advancement of projects such as safe city and smart city, the demand for high-quality customized display projects used in traffic centers, security centers, command centers and other scenarios has increased year by year. At major security exhibitions, it is no longer just monitoring, buildings, In the "world" of the parking lot, the number of small-pitch LED display companies has also increased significantly. Whether it is a traffic guidance system, or a monitoring center command room such as public security management and smart cities, the display screen is required as an information playback platform. Small-pitch LED display companies Gradually "take root" in the field of security. With the popularization of small-pitch LED technology and the decline in the price of small-pitch LED displays, the small-pitch LED display market segment has attracted more and more manufacturers to join, especially in indoor security, conference rooms, and other economical needs. field of application.

 

At the same time, with the comprehensive and intelligent transformation of traditional security, visualization, high-definition, and intelligent small-pitch LED displays have increasingly become the focus of the industry, and have become the mainstream display terminals in the security market. As the main force in the field of security monitoring and display, the market development situation directly affects the direction of the security industry. High-definition large-scale outdoor LED screens are the "new favorites" in intelligent transportation in recent years, and with the continuous breakthrough of LED small-pitch technology, LED display products are even better in display effect. Compared with other display products, the screen of small-pitch LED display has more prominent advantages. It can not only achieve seamless splicing, but also has flexible and diverse installation methods, thin screen thickness, high brightness, low energy consumption, and low post-operation and maintenance costs. Therefore, it quickly occupied the market of indoor large-screen applications represented by command and control rooms. And with the popularization of 4K high-definition concept and the implementation of H.265 and other standards, video surveillance is developing towards high-definition, and the requirements for LED display are getting higher and higher, and strive to achieve video content in every detail. Therefore, high-definition, intelligent, low-energy, small-pitch seamless LED display has become the "protagonist" of the security market.

 

3. LED screen companies urgently need to upgrade to face the high requirements of the security market: as industry insiders said, "The current LED display screen has entered the era of application from a simple product era, and the reform of the LED industry has just begun..." In recent years, in many application scenarios, it has brought us colorful "horizons". At the same time, with the continuous development of display technology and the acceleration of large-screen intelligence, LED display is also moving towards the digital age, artificial intelligence, human-computer interaction, and the Internet of Everything. In the future, LED display will not only be a product, but an application. . In the future, for many LED screen companies, the security market is no longer the same as simply selling products. As long as you simply increase R&D costs and improve product quality, you can survive well in this market. Facts have proved that relying solely on sales of equipment products has Enterprises that cannot support the rapid development of enterprises and have overall solution capabilities will have a greater advantage in future competition.

 

In fact, the security market can not only sell hardware and products, but also redefine the customer group in the security market, so as to better sell the overall service and complete system to the market, so as to integrate the technological innovation, marketing innovation and Service innovation, which is connected with the actual needs of users, changes from high price to high value; at the same time, it must be clear that the transition of screen enterprises to the security market is a long-term and systematic project, which can not be solved by burning money in the short term. Through intensive cultivation and continuous investment in research and development, we must cultivate the ability to define products and enhance the brand's user awareness in the way of "moisturizing and silent". In addition, in the current security market, LED display companies must have in-depth contact with the market and understand the real needs of the market.

 

To sum up, as the LED display screen is further explored in the security market, it will inevitably attract a large number of enterprises, merchants and other industry professionals to enter this field. The future LED display in the security market will develop towards a more high-definition, intelligent and other direction. To a certain extent, the hot demand in the security market has become an important driving force for large-screen enterprises to transform from product-led to overall service-led. It is foreseeable that under the combined effect of the urgent needs of industry users and the development needs of large screens, in the development of the security market, only screen companies with characteristics and unique competitiveness can occupy the winning heights in this field.