In the LED display industry, since the birth of small-pitch technology, revolutionary technological innovation has become a bottleneck for durable products such as LED displays. Of course, that's not to say the industry isn't innovating. In fact, in the process of industry development, innovation is everywhere, involving multiple links including product development, production, shopping mall marketing, after-sales service and so on. But this does not mean that "innovation" is the "life-saving straw" for all LED screen companies, especially at the moment when technology innovation in the current industry has entered the "no man's land", the innovation of LED screen companies needs to be steady and sustainable, starting from the root. Investment, so as to have the opportunity to realize the "revolutionary innovation" of the product.  

 

　　

As we all know, my country's LED display industry has a low entry threshold, which provides opportunities for screen companies with "short development time and thin technical foundation" to achieve breakthroughs and surpasses in the industry. At the same time, it is also destined that the LED display industry is prone to homogenization. Fierce battle, and the overall market demand saturation is high.

 

In the process of the rapid rise of the industry in the past, in addition to the advantages of my country's unique perfect industrial chain and low production costs, more importantly, the industry's technical threshold is low, and popular LED display products are easy to be imitated, even on the basis of imitation. The small innovation of the company is not complicated. After localized innovation and localized marketing and price reduction, it is easier to compete for market share.

 

　

With the development and expansion of the domestic LED display industry, other foreign-funded enterprises no longer have the meaning of learning in terms of market or technology. Domestic display enterprises can only seek the future from technological innovation through their own, and even fall into the "nothing" of development. Human Zone”, without learning and reference objects.

 

In fact, many giants in the LED display industry have already begun to walk on "multiple legs". They no longer limit the profits of enterprises to the production and sales of LED displays, and start to take sports, lighting, culture and other cross-border activities. development path. A large part of the reason is that the technological innovation and iteration space of the LED display industry is getting smaller and smaller, and the probability of revolutionary products is getting smaller and smaller, which brings about the overall saturation of the terminal market and the fierce competition and homogeneity. Low price chaos in the quagmire.

 

For example, the industry is considered to be the mainstream direction of the next-generation display technology with small pitch. This technology has been popular for several years, but it was not until the last year that the small-pitch market really entered the burst period. From the perspective of specific application , has not yet matured, and what is more worrying is that under the dual pressure of excessive upstream lamp bead production capacity and the increase in the number of downstream enterprises, small spacing may still show a significant price reduction, especially many small spacings that do not have their own unique advantages. After the product bursts out in the market, it can only rely on low prices to seize the market, and it is easy to drag the small-pitch market into the quagmire of vicious price wars.

 

On the other hand, although my country's LED display industry is advanced in the world is an indisputable fact. However, from the perspective of technological innovation, the innovation of LED screen enterprises in my country is still more focused on the use level of products. Whether it is smart LED display products or innovative products in sub-categories, it is essentially based on the display scene. Use innovation. Instead, the fundamental innovative aspects of display technology are overlooked. From this perspective, the next display technology and product innovation must slow down and return to the essence.

 

For my country's LED screen enterprises, which are now in the period of transformation and upgrading, seeking revolutionary and subversive technological innovation, the direction is correct, and the vision is also worthy of recognition, but innovations in technology, products and applications, solutions and other aspects must be Pay attention to layers of differentiated detail. To be clear in the face of increasingly fierce market competition, we must not only pay attention to the innovation space of practical technology in the terminal market, but also cannot relax the innovation of fundamental and revolutionary technology of display technology. Don't fall into the quagmire of innovation for innovation's sake!