In the LED display market in the first three quarters of 2017, small pitch and transparent screens became popular, and it seems that there is a trend leading the development of the entire industry. But it is not the most demanding product in the market, because the technical threshold of small pitch is relatively high, the market price is expensive, and the transparent screen is not very large, as long as there is an order, the market can generally meet customer needs. Having said that, what product is the most in demand? This is the conventional direct plug-in LED display, why? Let me talk about it slowly.  

 

　　

1. In-line LED has always occupied an unshakable position in outdoor LED displays, and its application history has been more than 20 years. From the initial single and double primary colors to the current full-color LED display, the in-line LED display has made great contributions to the popularization and development of the entire LED display industry.

 

2. In recent years, although many LED manufacturers have actively turned to the field of SMD LEDs, the market demand for in-line LED displays has never been interrupted. In the past few years, the price war in the field of conventional LED displays was so fierce that if many manufacturers continue to be unprofitable in the field of conventional LED direct insertion screens, they will eventually endanger the survival of the company. Therefore, many companies are motivated by their profits and their concerns about future industry development trends. Judging, resolutely withdrew from the field of conventional in-line LED display. In addition, most domestic LED display companies are exploring high-end markets such as Europe and the United States. They have higher product quality requirements and relatively strong price tolerance. This also gives companies that transform surface-mounted LED display more profit margins and motivation.

 

Outdoor direct-insertion LED displays are much cheaper than surface mounts, and are widely welcomed by small and medium-sized customers in the market. This is the main reason why direct-insertion LED displays will not withdraw from the market. In the market, price is always one of the key factors affecting the success or failure of competition. After many rounds of price wars, the profit margin of the in-line LED display is very narrow, the price is close to the bottom, and the room for price increase is not very large. For the end customer, it has squeezed out a lot of water in the middle. Purchasing products will be worth the money, which is definitely a good thing.

 

3. Under the national one belt and one road strategy, the countries along the one belt and one road because of the poor national development foundation, although there is a demand for such products as display screens, they are very sensitive to price factors. These countries have a higher acceptance of conventional direct-plug LED displays. The development of production capacity cooperation with these countries is also more in line with my country's national strategy of reducing production capacity and inventory.

 

Although the profit of in-line LED displays is relatively small, the market demand is still strong. In the huge LED display market, the outdoor application market accounts for a large proportion, as much as 20%. The price of in-line outdoor LED displays and the advantages of their own product characteristics are more prominent. Plug-in LED display manufacturers can also do a lot!