In the first half of 2019, affected by the overall macroeconomic and investment environment, the overall size of China's commercial display market only achieved a slight growth. According to relevant data, the market size of mainland China's commercial display market reached 31.68 billion yuan in 2019H1, with a year-on-year growth of 3.7%. Compared with the overall market of Shang Show, the growth of the large screen stitching market is at a high level. The data shows that the sales volume of the Chinese large screen stitching market (including DLP, LCD and LED small spacing) in 2019H1 has reached 7.41 billion yuan, with a year-on-year growth of 23.7%. In this tripartite situation, what is the performance of LED small spacing?

　　1, LED small spacing high technology "momentum" enough: the survey shows that China's large screen splicing market can account for 61% of the world, LED display products in the Chinese market can account for 57%, LED enterprises are also strengthening the global competitiveness. In recent years, the competition in the large-screen stitching market has been upgraded and intensified. At present, LCD, DLP and LED are still competing in the large-screen stitching industry in China. It is worth mentioning that LCD is in the low-price competition at present, while DLP is facing internal troubles and external troubles, including cost and external pressure. In contrast, LED small spacing has been in a state of continuous progress, LED small spacing high-speed growth, strong momentum of development, LCD, DLP have a relatively big threat, from the existing product layout, small spacing belongs to a balanced, comprehensive development of the situation, accelerate the popularity of the market.  

　　Fine pitch LED market has formed a pattern of P1.2 leading high-end, P1.5 leading performance brand, P1.8 leading price market. In particular, with the further price war in the market, P1.8 products have almost become the "ultra-economical large-screen technology" that can be accepted by the third and fourth tier markets, and become a sharp tool for the continuous expansion of the small-spacing LED market. At the same time, COB technology of small spacing LED products market participation brands further increase, supply and product quality further improve, market awareness is also greatly improved. As one of the technology routes of the next generation of small-pitch LED, COB technology brings internal competition and vitality to the small-pitch LED market, which is beneficial to the whole industry to maintain a healthy development trend, and provides sufficient "technical momentum" for the future market.

　　Second, screen enterprises should not only fight technology but also focus on comprehensive service ability: the nature of the high-end market reflects the technology and service strength of LED display manufacturers, but also put forward more demanding "task" requirements to LED display manufacturers. With the rapid development of big data information, large-screen splicing products not only carry the functions of display terminals, but also are responsible for the efficient analysis of massive data information, and then show the analysis results to effectively help management decisions. Based on the needs of these markets, in order to facilitate the operation and management of the system, the small spacing of LED will be integrated into more intelligent design in the technology in the future. At the same time, with the continuous progress of display technology, the high definition display requirements in the high-end display field will be higher and higher, and the spacing will be smaller and smaller.

　　In addition, the development of traditional small spacing LED display has its inherent "progressive" features: the market most brand from outdoor LED display, LED display technology, large spacing gradually transition to the smaller distance between products, and then enter the P2.5 spacing below the "small spacing between", "distance" market, and gradually gain wider application in the field of indoor display. Different from the development of traditional LED display, the field of large-screen splicing is essentially an application field, rather than a technical field. This gives rise to the concept of integrated display services. It is a good solution for LED display enterprises to expand product layout according to customer resource advantages. For example, many security brands have established product solutions covering all types of display technology, and small spacing LED enterprises can also be involved in LCD and DLP display plate, to achieve the role of comprehensive display service providers.

　　In any industry, survival of the fittest is inevitable. Large screen splicing market will continue to flourish, more and more LED small spacing manufacturers will gradually enter this ranks, who can brave into the torrent, who will live longer in the market. From the perspective of long-term development, in the face of market competition, LED display enterprises to maintain technological innovation, continuous improvement of products, continuous innovation and development, the big screen splicing market is bound to win, and in view of its increasing market threshold, obviously not all enterprises can share the pie. Therefore, the expansion of large-screen splicing field will become a touchstone of the market competitiveness of small-spacing LED display enterprises, and the gain and loss will directly affect the long-term development of enterprises.