How can LED display manufacturers win more users and markets in the post-Internet era

Publisher: Supplier of LED Display Time: 2020-02-26 14:25 Views: 2240

In the current market environment, every industry and every industry has a difficult road. The shortcut for enterprises is to make themselves more professional and dedicated. Managers and production workers must believe in themselves and the power of professionalism.

 

In the past 2019, there were no surprises or surprises in the Chinese LED display market. Except for a few categories such as LED transparent screens and ultra-high-definition small-pitch LED displays, other display categories are still in the downturn as always. Similarly, more and more distributors in the LED display industry, struggling to cope with the fierce competition in the first-tier market, turned to join the channel sinking camp, which is realistic and helpless.

 


Liancheng Fa Longxianxi Small Pitch LED Display-T Series

 

       Liancheng Falongxianxi small-pitch LED display-T series has the characteristics of ultra-thin, fast installation, fast maintenance, high refresh, high contrast, wide viewing angle and so on.

 

As for the reason why the current market continues to decline, in addition to the external economic environment, market environment and other influences, the core root cause lies in the stubborn problem of oversupply of the industry brought about by "more monks and less porridge". In the past few years, the production capacity of China's LED display industry has continued to expand, and the product lines of display companies have continued to expand. At the same time, in recent years, the industrial integration situation has gradually eased, and the number of companies and businesses participating in market competition has not decreased but increased. , in domestic and foreign difficulties, the natural market is poor, and the goods cannot be sold. However, these are only primary obstacles, and more deep-seated dilemmas have begun: the sales channel model and efficiency revolution has been going on for three to five years, but the effect is not obvious; the reform of marketing and promotion, many still remain at low prices The primary stage of order grabbing and high-priced eyeballs...

 

How to solve these problems? The direct and effective method is to raise the professionalization threshold of China's LED display industry as soon as possible. For China's LED display industry, which has been in the market for more than 30 years, since the beginning of the commercial competition, fierce market competition has begun. It's just that at the beginning, everyone was "crossing the river by feeling the stones". There was no more comparison in the market for the advantages and disadvantages of experience, models, technologies and products. Everyone quickly captured the hearts of users, and now our big The threat has become oneself: how to better stick to one's own strategic direction, constantly make strategic adjustments to product innovation and competitive means, and make oneself grow more professionally.

 

However, professionalism is not an easy task for many screen companies. For all screen companies, the big difference between "professionalization threshold" and "amateur players" is that the former regards professionalism as the ability and capital to make profits, while the latter players only regard making money as an interest and hobby. To turn interest into the ability to eat, obviously need to take a few hurdles: from the beginning of the "player" mentality, speculation, to specialization, so that your technology and products can represent the level and direction of the industry, this is just One small step. Next, screen enterprises also need to adhere to and build their professional capabilities, fully grasp the development laws and trends of the industry, teach and share them with other peers, and drive the healthy development of the entire industry. This is the greater professional ability and threshold.

 

For the LED display industry in the Internet era, although the "threshold" of the traditional LED display manufacturing industry seems to be being leveled "a little bit". However, in this process, the professional threshold of professional LED display research and development, design, manufacturing process, etc., has not fallen but has risen. More importantly, in the process of industry embracing the transformation of the Internet in recent years, the store experience, service capabilities, and the product R&D innovation of many screen companies are all improving. Therefore, for future screen companies, in the post-Internet In the era, we should regain our professional capabilities, especially the resource integration capabilities for upstream and downstream partners, and finally win users and the market through better product service capabilities!