What should LED display manufacturers do in the off-season?

Publisher: Supplier of LED Display Time: 2019-05-20 15:25 Views: 2106

         In the blink of an eye, one third of the time has passed in 2019, and the uncertainties in the LED display industry have also increased. On the whole, the off-season of the market this year is earlier than in previous years. In this case, many manufacturers and dealers are starting to sit still, worried that the market demand will shrink sharply, and they are afraid that the "cold winter" will come again... …

 


 
  

Many people would say that in the off-season, the market should go with the flow. In fact, in the early days of the LED display industry, this was indeed the case. Because the market at that time was relatively simple, and as the market matured, it was impossible to relax now. On the contrary, the off-season was often busier than the peak-busy accumulation of sales for the whole year, don’t let the off-season leave behind” The hole" is too big. So, what do LED screen companies need to do in the off-season?

 

1. Launching new products: Although it is an off-season, it is the season when many new products in the LED display industry are just launched, and at the same time, the new products will pave the way for the peak season of the industry in the second half of the year. Only when the market and customers are aware of the new product in the off-season, can customers think of the new product in the shortest possible time when they need to buy in the peak demand season. The promotion effect of new products in the off-season market will largely have an important impact on the peak-season market.

 

2. Expanding channels: This is also an important task for Dan. The off-season of LED displays is often the time when many channel dealers choose brands. Every year, after a year of operation, the channel dealers must conduct an inventory of the cooperation with the brand dealers. Some manufacturers also need to re-select channels due to conflicts in stores, geography, and business concepts. Therefore, this is the time for brands to adjust their distribution channels*.

 

3. Training: Whether it is various trainings at the headquarters, grassroots sales, or after-sales service personnel, they must continue to learn and improve, but often when the peak season comes, it is the node of employment, but there is no time. The time to really do all kinds of training as appropriate is in the off-season.

 

4. Publicity: The peak season is a period of heavy sales, and it is indispensable to cooperate with the market's publicity. However, the off-season publicity cannot be ignored, and the focus of off-season publicity is to cultivate consumption and cultivate the market. In the off-season, the awareness of user needs is cultivated, and the demand will be realized in the market only in the peak season. In the age of network information, this kind of propaganda is even more important.

 

5. Grasp the transformation: Many LED display manufacturers have made a lot of efforts in the flattening of channels and the integration and optimization of the industrial chain in the past, but there are still some points. With the acceleration of industrial upgrading and transformation, it is even more necessary for screen companies to keep up with the pace of transformation and adjustment. Therefore, the off-season is the best opportunity for screen companies to study the right path for their own development.

 

Therefore, in the sense of being busy, as long as you are an LED display practitioner, there is no such thing as low and high seasons now. I believe that no effort will yield a harvest, this principle will never change. LED screen companies also need to work hard to turn the off-season into a peak season!


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