As we all know, the LED display industry has always been dominated by traditional channels and offline sales. Although in the past two years, various industries have begun to try a wide range of online promotion, various Internet, B2B, B2C and other models are speculative, but the facts are Proof: This method is not very good! In contrast, with the gradual decline in the price of LED display screens in the past two years, traditional channels have also become a battleground for LED display manufacturers!

Nowadays, the well-known LED display companies generally require their provincial distributors to only act for their own brands and can no longer act for other brands. If you want to be a dominant but often big brand channel products, the profit is relatively stable, so now many distributors will also grab some engineering projects in order to obtain more lucrative profits.

It is said that the increase in prices is caused by major manufacturers. This is true at all. But there is also chaos of low-price competition among distributors of different brands. If the competitor drops 10%, I will drop 20% until you dare not drop it again. Although this move can make one's own products sell in a short period of time, in the long run, this method is not feasible. Doing so will only affect the normal development and operation of the industry.

In addition, there is the situation of a dominance. When there is a dominance or a combination of several channel companies, this is the most unwilling picture of the majority of manufacturers and enterprises, because it will damage the market competition environment. It does not conform to the manufacturer's strategic plan, and more importantly, it makes the region lose the spirit of active competition, which is not conducive to the long-term development of this industry.

As the old saying goes, those who win the hearts of the people win the world, and the industry is the same. Those who win channels win the world. As the importance of channels gradually becomes apparent, LED display companies urgently need to improve their relationships with distributors, and the two parties have a transactional relationship. Transition to a partnership relationship. The integrated operation of LED screen enterprises and distributors realizes the group control of LED screen enterprises on channels, so that scattered distributors form an integrated system. Channel members work together to achieve their own or everyone's goals, so that both can achieve a win-win situation. relation.

In recent years, various LED display companies have paid more and more attention to the coordination of the industry and the relationship between dealers. Various dealer conferences are in an endless stream, constantly promoting communication between the two parties and enhancing emotional communication. However, the freezing of three feet is not a cold day. Even if LED manufacturers and distributors are combined to enter the market through a combination, they must be prepared for channel construction.