Outdoor LED displays occupy a relatively large share in the LED display application market, accounting for about two tiers of the entire market share. Such an important branch of the application market, do you know what the core media value of outdoor LED displays is? Let me introduce it to you from the editor of Liancheng.

1. The core business district casts unique spatial value: most of the outdoor LED displays are located in the landmark buildings, central business districts, traffic arteries and places with relatively dense traffic in core cities. With the acceleration of urbanization, these places have become the main places for mainstream urban people to engage in business activities, leisure and entertainment, catering and shopping, so they have the characteristics of scarcity and core, and they have also become advertising media with marketing value and brand promotion. .

2. High arrival rate and effective coverage of the audience: The LED display has the characteristics of large screen area, eye-catching, strong visual impact, wide viewing angle and dazzling colors, with good viewing distance and ultra-clear images, plus unique space advantages , Making the LED display media attract the attention of the urban crowd. The survey found that the average weekly arrival rate of outdoor LED display media is 61.8%, the average weekly arrival frequency in business districts is 3.8, and the average monthly arrival rate is 79.3%. 30% of the audience actively pay attention to outdoor LED display media, and the average audience The second gaze stayed for 15.1 seconds. The LED display screen has a relatively stable and repeated audience, which is conducive to the effective transmission of LED display media information.

3. Audience recognition and help the conversion of advertising effects: Outdoor LED displays can effectively enhance the audience's awareness and attitudes towards brands. For outdoor media, respondents are more inclined to believe that brands that broadcast advertisements on outdoor LED displays are powerful Big brands and leading brands in various industries, etc. At the same time, LED display advertising is also very helpful to enhance brand and product impressions. 76.1% of the audience affirmed that outdoor LED display advertising has a greater impact on brand and product impression enhancement. Product advertising efforts and the resulting good brand image will play a decisive role in consumer purchases. After exposure to outdoor LED display advertising, the audience’s behavior is affected by the advertisement, and subsequent behavioral intentions are generated. Among them, nearly 20% will actively search for relevant information online, 6.7% will directly enter the store for consultation, 24.7% will try to buy the product, and 37.3% will pass or actively discuss relevant product information to others, forming a secondary dissemination.

4. The audience is high-end and the marketing value is obvious: In recent years, outdoor LED media operators have continued to emerge, but at the same time we have also seen that outdoor LED display media operators have varying levels of quality. In order to maintain the daily operation of the media, they ignore the quality of advertising and content. , Has a negative impact on the image of the media; therefore, in order to further realize the differentiation of the media and the healthy development of the industry, it is essential to establish a good brand image of the media, and focus on long-term sustainable development and continuous innovation. Some outdoor media have introduced new technologies such as human screen interaction and QR code scanning to attract consumers to participate in the process of brand communication, thereby enhancing the integrated value of media advertising.

The media value of outdoor LED display should not be limited to the above four aspects, more market value needs to be tapped by LED display manufacturers!