Five Factors Restricting the Development of Outdoor LED Display

Publisher: Supplier of LED Display Time: 2017-10-11 16:41 Views: 1837

To say that the largest application market for LED displays is the non-outdoor LED advertising market. The outdoor LED display market occupies more than 20% of the entire LED display market share, and plays an important role in the LED display field. Although the development is rapid, the development of outdoor LED display has been challenged in recent years, so that the development is limited. I will analyze it for everyone.  

 

1. The LED display market is chaotic: At present, the disorderly state of competition in the outdoor LED display market is very obvious. Some LED display manufacturers with high technical level and excellent production technology produce products, although the quality is excellent, but the cost is higher and the price is high. High, which discourages many customers; and many small and medium-sized enterprises have to produce a large number of lower-quality products in order to gain more market share, which has caused the phenomenon of "bad money driving out good money" in the entire industry.

 

2. Urban advertising planning chaos: As the country's urbanization continues, outdoor advertising is gradually expanding to second and third-tier cities, but in major cities, outdoor LED display screens are still randomly set up. The arbitrary construction of outdoor advertising screens not only destroys the harmony and beauty of the urban environment, but also easily triggers large-scale rectification by relevant government departments. At the same time, the advertising company's own operations during this period will also be greatly affected.

 

3. Fragmentation of outdoor advertising companies: The fragmentation of outdoor advertising companies is very serious, and the state of regional disorganization needs to be further improved. Many outdoor advertising companies have a single type of media resources, small scale and lack of online media resources, and cannot be effective. The integration of media to meet the needs of multimedia communication in the Internet era.

 

4. The industry standardization system is not sound: The domestic outdoor advertising industry standards and a unified evaluation system for various media have not yet been established and perfected. This has led to the lack of professional data guidance and scientific research for major companies in the industry. Evaluation of advertising effectiveness. At the same time, the industry's irregularities have caused frequent occurrences of market quotations, discount systems, and black box operations, which not only harms the reputation and operations of many companies, but also has a negative impact on the healthy development of the entire industry.

 

5. Enterprise lack of innovation: The vicious competition of "low cost and price war" in the LED display industry market has become commonplace. Due to the lack of innovative spirit, many companies have low service quality, insufficient use of new technologies, new materials, and new processes, and lack of service guarantees, and the extensive operation of companies is difficult to effectively meet the needs of advertisers.

 

The above are the five major factors that restrict the development of outdoor LED display screens summarized by the editor, especially the fifth point. If companies do not solve the problem of innovation and development, it is difficult to expand the market scale and continue to glory!