The Main Theme of 2020: "Change is the Greatest Opportunity"!

Publisher: Supplier of LED Display Time: 2020-03-26 14:01 Views: 2232

        At present, China's LED industry is booming, which is significantly higher than the global growth rate. Among them, the development of small-pitch LED displays is the most eye-catching. According to market scale-related data, China's small-pitch market will grow from 2018 to 2020. Reaching 8.6 billion yuan, 12.5 billion yuan, and 17.7 billion yuan respectively, maintaining a growth rate of more than 40%, the future market space is huge! But at the same time, it has also greatly increased the concentration of China's LED industry, and its competition has become increasingly fierce. When the small-pitch develops to a more mature stage and its technology continues to make breakthroughs, future screen companies will focus on small-pitch competition. Where?  

 

Lianchengfa Small Pitch Series-Longxian T,K Series

 

         1. From fighting price to fighting "dislocation" configuration, the price of traditional indoor and outdoor modules has changed beyond recognition under the strangulation of the market for many years. Manufacturers and middlemen have no profit; when high-value products such as small spacing enter the market, manufacturers will Targeted "displacement" configuration is made. After all, no one wants to be in a price war all the time. Therefore, there are many small-pitch products with different scanning levels, different point spacings, and different sizes and specifications on the market; more leading manufacturers, The small spacing has been clearly positioned as a dedicated configuration for different scenarios, such as: dedicated for channels, dedicated for high-end, dedicated for control rooms, dedicated for radio and television systems, etc.; but in the final analysis, it depends on the market area and market share that the manufacturer can cover!

 
 
行业超薄箱体,搭配硬核GOB工艺
 Second, from spelling technology to spelling "experience". In indoor large-screen display applications, the most notable feature is "long-distance viewing". Under this premise, the current technical level is actually sufficient. For example, at a viewing distance of 5 meters, the pixel particles of P1.0-P1.2 products can already achieve an "imperceptible" smooth display effect. Although a smaller pitch can bring better results, considering the related cost, process difficulty, reliability and other issues, the new option does not seem to be very attractive. Judging from the market behavior of "mini-LED products do not focus on the development of smaller-pitch products", in the field of traditional indoor large-screen engineering displays, small-pitch LEDs have entered the mature stage of pitch indicators, and compete with the technology of pitch level The war has "finished".

 
                                 联诚发标准化小间距箱体
 
     Third, from the supply chain to the "all-round innovation ability", from technology, products to system services and solutions". Many small-pitch LED companies have positioned themselves as "system solution providers". In addition to continuing to maintain technological upgrades in terminal products, actively deploying software, services, ecology and supporting industry chains to form a new round of "growth hotspots". The active focus of the talent atmosphere has also shifted to a new dimension. The demand from technical talents to management and marketing talents shows a new trend. The LED small-pitch display industry has truly entered a new "competitive cycle". Technological innovation is still continuing, but not unique. Future industry competition will be based on user experience improvement demand, and focus more on the construction of brand competitiveness, which may become the main theme of the industry in 2020 and beyond.
 
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   To sum up, the small-pitch LED market in 2020 will be very different from the past: it is like a student who entered the society from the campus - he is facing the pressure of systematic rule change. After the "spacing battle" has come to an end, the small-pitch LED display market will enter a new stage of development, the industry rules will continue to be upgraded, and the market highlights will change with each passing day, which will also bring more industry opportunities. As the so-called "change is the biggest opportunity", as cross-border enterprises and traditional screen enterprises continue to seize the small-pitch market, identify the target market positioning, actively deploy in software, service, ecology and supporting industrial chains, and improve industrial chains and services. The ability to extend will become the key to the next round of competition for small-pitch display companies.