Publisher: Supplier of LED Display Time: 2020-09-09 09:50 Views: 915
Although the current LED display terminal market demand continues to fall, and it is difficult to recover in a short time, although many distributors are responding and even complaining: the terminal market is difficult to do! Promotions have no effect, but many LED display companies still insist on " Battle terminal", because the terminal is the ultimate goal of all marketing activities!
In the information age, we have been saying "must keep up with the pace of informatization marketing activities." However, the current high cost of attracting customers from online media platforms has exceeded the imagination of many people, especially popular choices such as Douyin and Kuaishou. Platform and cost are "unaffordable" for most LED companies. Therefore, many screen companies currently only try to do their own live broadcasts, and rarely cooperate with high-cost "big V"s.
Let's compare the activities of traditional dealers scattered in the markets of provinces, cities, counties, and towns across the country. From a comprehensive analysis point of view, due to the long preparation period of offline promotional activities and slow initial drainage, the rhythm of "one theme promotion every month" is basically guaranteed. At the same time, due to the differences in the understanding and understanding of terminal sales promotion activities by different traditional distributors, it is not that monthly theme promotions will participate, which leads to many LED display manufacturers planning activities, the implementation effect is often greatly reduced.
On the other hand, traditional LED display dealers lack good planning and big drainage. Most of the time they rush into battle, thinking that they can sell products as long as they engage in events. At the same time, they also lack practical experience and resilience, and the activities are unsuccessful for a while. It is easy to stop eating due to choking, and it is naturally difficult to successfully detonate in the first-line market. In other words, there is a lot of room for improvement and improvement in many current sales promotion activities, both in terms of quantity and quality.
So, how can LED display manufacturers improve the execution of dealers' activities? In this situation, for all manufacturers, the first-line market battle terminal can basically be divided into three levels:
One is to stand at the terminal: the screen enterprise must stabilize the team. If there are no front-line personnel willing to fight for the enterprise, the terminal is always a castle in the sky. At the same time, the diligent running market is not slack, especially salesmen and promoters must be in the market all day long; open up the terminal and not be discouraged. Although the current fierce competition for multiple channels is already fierce, there are still blank outlets that can be expanded.
The second is to "occupy" and stabilize the terminal: no matter whether the market is good or bad, directly hitting the first-line consumer market, you must take the initiative and cannot wait; stick to your main position and actively develop new positions, and you will not be able to get it; grab the share to achieve from occupying position to dominance The promotion of a position cannot be soft-hearted.
The third is the terminal for war: the core of the terminal is the outlets, and the core of the outlets should be dense. Through the benign competition of the own brand and different stores to eliminate peers and opponents; the core of promotion is the product, and the core of the product is the combination. Only through product combination and profit Thick and thin collocation realizes scale and profit.
No matter when, for LED display manufacturers, there must be no decisive battle terminal! Because the terminal means the user, and the user contains market opportunities!