The growth of the first-line LED display market is still very strong

Publisher: Supplier of LED Display Time: 2019-09-29 14:30 Views: 1990

Recently, Futuresource Consulting, an authoritative international research institute, disclosed the market research report of the industry data for the whole year of 2018 in the report. According to the report data, the global small-pitch LED increased by 46% year-on-year to US$2.6 billion; conventional products increased by 24% year-on-year to US$3.1 billion. Among them, China accounts for half of the global LED display market sales.  

 
  

This news will undoubtedly inject a little boost into the Chinese LED display market, which is currently experiencing a slowdown in market growth. From another point of view, this also means that the current LED display market in China is not too bad, but in recent years, the increasing demand for market volume growth by manufacturers has made it impossible to obtain them quickly in the first-tier market.

In other words, China's LED display industry has entered a new channel of normalization, ushering in the cyclical "introduction period, growth period, maturity period, and recession period" of industrial development. In the past two years, China's LED display market has been in the adjustment channel of "enterprises are not adaptable, merchants are not used to" after a mature period. At present, the entire Chinese LED display industry must enter a round of continuous adjustment and transformation before it can find new power and new breakthroughs for the next sustainable development.

 

At the same time, from the perspective of end market demand, the consumption demand of the entire LED display has not decreased, but has become more rational and restrained. Especially in the past two years, affected by the external economic environment and consumption environment, whether it is normalized rigid demand or massive replacement, they are no longer blind and impulsive. They not only pay attention to the price of the product itself, but also pay attention to the brand and function. , technology, and even experience and feelings, but pay more attention to the performance of the product. Therefore, more and more manufacturers have to realize that we must find more elements besides price and establish a more three-dimensional competition system.

 

It is certain that the current Chinese LED display market will be in a channel of high adjustment and vigorous development in the short and medium term, and the market cake of the entire industry has not shrunk. Maintain innovation in the field of trimming and segmentation within a certain scale. Taking small-pitch LEDs as an example, the current small-pitch LED market has been on a steady rise. Manufacturers continue to make product micro-innovations based on user needs such as ultra-high definition and intelligence. At the same time, technologies such as Micro LED, Mini LED, and COB continue to grow. Fusion with small spacing.

 

For all companies participating in the competition in the LED display industry, the market has now entered a channel of protracted warfare, and some "wars of annihilation" may even be detonated in the middle, and the previous "guerrilla warfare" can no longer be used. However, what we can believe is that the main body of the industry has not changed, the market consumer demand is still strong and active, and China is still the overlord of the world's largest LED display industry.