For a long time, small-pitch LED displays have attracted much attention from the industry. Compared with the more mature LED lighting industry, the LED display sector, especially the small-pitch LED, has shown a strong growth rate. The data show that the compound growth rate of China's small-pitch LED display market will reach about 44% from 2018 to 2020, especially in 2018. After the market broke out with small spacing in the year, some industrial links were even in short supply.  

 

　　

However, after entering 2019, we clearly felt that the growth rate of the small-pitch market began to slow down. At the same time, the development of the industry began to gradually transition from the early extensive type to the fine-scale structure, from the inclusive type to the extreme type, from In terms of breakthroughs in point-to-point growth, the overall performance is that the industry concentration has been further improved, and the "universal" dividend era of small spacing has come to an end.

 

According to industry insiders, the reason for the slowdown in the growth rate of small-pitch LED displays is that, on the one hand, in addition to the impact of the economic downturn, the main reason is that the current small-pitch LED displays are already close to saturation in the replacement of traditional equipment in the existing advantageous fields. In this case, if small-pitch LEDs want to further develop by leaps and bounds, it is crucial to find new profit growth points.

 

1. New markets: With the liberalization of policies and the improvement of people's aesthetic needs, some emerging application markets have also brought new development opportunities to LED displays. The demand for LED displays in e-sports venues is gradually increasing, and due to the demand for clarity of game viewing displays, high-definition small-pitch LEDs are more instructed in the field of large-scale e-sports display equipment. The update of screen technology provides assistance and empowers the LED display with another vitality.

 

2. New technology: In recent years, LED display technology has evolved from 1080P, to 4K, and then to the 8K era... As the spacing of small-pitch LEDs gradually shrinks and the panel size expands, the terminal market has more and more requirements for small-pitch LEDs. The higher the future, the higher the resolution, thinner and lighter, and the display demand for high dynamic HDR will gradually increase. Under this trend, the application of small-pitch COB is more popular, and the breakthroughs in Mini LED/Micro LED technology, products, and markets also bring more possibilities to small-pitch LEDs.

 

3. New applications: With the small-pitch technology and lean, some LED screen companies have launched new models around the application side, such as the video referee at the 2018 World Cup. In the current "smart" background, small spacing is no longer limited to a "display device", but more importantly, the "display system". Currently, systems at different stages are integrated more rapidly, and LED display systems are becoming more and more open. In terms of system integrity, stability, linkage and handling, it has improved to a higher level. All of these provide opportunities for small-pitch LEDs to create more applications.

 

Pressure and opportunities coexist. Next, small-pitch LEDs will still reflect the general direction of innovation and development. Only by seizing opportunities to achieve more levels of innovation can we successfully embark on the "springboard" of leapfrog development.