In the past two years, due to the rapid development of my country's cultural and entertainment industry, the improvement of people's spiritual needs, and the outbreak of small-pitch LED displays, the demand for the stage rental screen industry has greatly increased. In order to meet the increasingly high requirements of audiences and performance companies for stage rental screens, the industry continues to innovate, and a series of new products for the stage such as small-pitch LED displays are derived vertically. The horizontal market is from first-tier cities to second-tier cities. The proliferation of third- and fourth-tier cities and towns has fully aroused the development trend of the industry.

1. Different functions and uses require higher process requirements: Compared with other LED display screens, LED stage screens are different from other LED display screens in terms of functions and uses, and the process requirements are relatively high. Since the stage rental screen needs to be installed, dismantled and moved frequently and is not fixed, the rental screen has the characteristics of rapid installation and disassembly, light box body, etc., which is convenient for installation and disassembly. At the same time, the stage rental screen is often equipped with different means of transportation, and bumps in the transportation project should be avoided. Therefore, the stage rental screen must have a certain degree of damage resistance, reduce the damage of electronic components, and ensure the normal use of the display function. . Moreover, the maintenance of rental screens is not simple. Due to different application scenarios, the daily maintenance of stage rental screens will also change. On the coast of the stage, the stage rental screen needs to strengthen anti-fog, salt and moisture resistance; if the stage is located in the inland, it needs to strengthen the anti-corrosion, waterproof and sunscreen work to reduce the loss of the stage rental screen.

2. Strong policy support, ultra-high-definition display will be the trend: The Ministry of Industry and Information Technology, the State Administration of Radio and Television, and the Central Radio and Television Station have jointly issued the "Ultra-HD Video Industry Development Action Plan (2019-2022)" (referred to as The "Action Plan") pointed out that by 2022, the 4K industrial ecosystem will be basically perfected, breakthroughs will be made in the research and development and industrialization of 8K key technology products, and a good pattern of coordinated development of technology, products, services and applications will be formed. Good support policies have spread from face to face. At the 2019 World Ultra HD Video (4K/8K) Industry Development Conference recently, 8 provinces and cities across the country jointly released the ultra-high-definition video industry development policy to vigorously support the development of the ultra-high-definition video industry in the locality.

It can be seen from the strong support from the country and various places that the country attaches great importance to the ultra-high-definition video industry, which means that ultra-high-definition rental screens have become the next outlet for LED displays. Opportunities are coming, and with it, high requirements for ultra-high-definition display processing of rental screens. The 4K high-definition stage rental screen means that the distance between the lamp beads is shorter, the light is more transparent, the video processing should be clearer and more delicate, and the color should be more saturated and natural. The technological innovation of rental screen enterprises is imperative.

In the future, the domestic 4 trillion ultra-high-definition video market will urge the display industry to develop technologies that are more high-definition, more detailed, and more saturated. If stage rental screen companies are interested in entering the game, they need to adjust their development strategies, focusing on the research and development of driver ICs, chips, and advanced luminous sources supporting 4K technology, and take the lead in achieving technical closeness.

3. In-depth research and development of special-shaped screens to meet the increasing demand for stage creativity: the creative construction of stage rental screens can bring direct visual impact to the audience and leave a profound impact. A variety of special-shaped screens have been derived on the market, and by combining with other LED screens, they have been constructed into different forms of creative stages. The performance stages at home and abroad have gradually begun to develop towards the idea of creative stages.

However, although the creative stage has developed, the market is still vacant. Whoever can take the lead in deploying special-shaped screens will have a place in the future market share. Moreover, the creative stage is organized in an eclectic style, and enterprises can carry out the most imaginative research and development according to various themes, so as to make a creative special-shaped screen as soon as possible. Due to the variety of rental screens used to set up the stage, companies can start from traditional rental screens, emerging transparent screens, sky screens and floor tile screens to conduct in-depth research and development of LED special-shaped screens. While fearing to consolidate the existing business, the enterprise should conduct in-depth research and development in multiple directions, and promote the development of the enterprise to a new height.

4. The market has developed horizontally, ushering in a new round of "trade-in" boom: the previous stage rental screen market was dominated by first-tier cities, while second- and third-tier cities used "old products" that were eliminated from first-tier cities. In the market, it is difficult for LED screen companies to open the market. Nowadays, with the improvement of my country's economic level, the LED display market has spread horizontally to second-, third-, and fourth-tier cities. In application scenarios such as wedding scenes and theatrical performances, the demand for new rental screens has skyrocketed, and old rental screens have been gradually driven out of the market. Rental screens will usher in a new round of "trade-in" boom. The competition in first-tier cities is fierce, and rental screen companies can locate second- and third-tier cities to seize the new market of rental screens and develop steadily. Once the market in second-, third- and fourth-tier cities is opened, its scale is comparable to that of first-tier cities.

Conclusion: In the domestic LED display development dilemma, LED stage screens took the lead in breaking out. Although the market demand is strong, this does not mean that LED stage rental screens can sit back and relax. National policies urge technological innovation, and people's demand for higher-definition displays drives the development of the industry. LED stage rental screen companies need to speed up their pace, seize the opportunities in the second, third, and fourth-tier markets, develop the creative special-shaped screen market, and increase Technology research and development, seeking a win-win all-round development of enterprises and LED stage rental screens.