Lianchengfa: Winning in strategy, overtaking in corners

Publisher: Supplier of LED Display Time: 2019-05-23 17:11 Views: 2211

       

Guide: According to statistics, the output value of the global display industry in 2018 was US$108.2 billion, down 7% from the same period in 2017. This decline should be said to be the largest in the past five years. It is expected that the growth rate of the output value of the global display industry will slow down in the next two years. Under such a background, the global display industry urgently needs technological innovation.

 

        In a blink of an eye, one third of 2019 has passed. Against the unfavorable background of trade wars, macroeconomic downturns, and exchange rate fluctuations, the entire LED display market is tepid. I can't stop, I'm afraid that "winter" will come again. However, if the dimension of time is extended, the feeling of Lianchengfa, an enterprise that has grown up after ten years of "wind and rain", is: this is just a low season, and we are still very busy.

 

        busy? What are you busy with? What are the results? Please listen to me one by one.

 

        Busy - new product development

 

        Recharge your energy and practice your inner strength. Since the beginning of this year, Lianchengfa has made remarkable achievements in the research and development of new products. It has independently developed the "Longxian" and "Longyi" series, which provides a new standard for the construction of a new ecology of "small spacing" and "rental" in the LED display industry.

 

        "Longxian" series is a high-end LED small-pitch product independently developed by Lianchengfa. The first choice for high-end occasions such as film and television studios. The "Dragon Art" series includes P2.976, P3.91, and P4.81 three types of display screens, which have excellent visual effects, clear pictures and stable performance, which can fully meet the needs of photography. Projects such as Kunming Great Times New Product Launch Conference, Huawei China Ecological Partner Conference, Yiwu Happiness Group Launch Conference, and the 2nd Digital China Construction Summit have made Longyi win the respect and trust of our customers. At the company's new product launch conference in 2019, many people on the spot signed a purchase contract.

 

 
 
         

 Busy - omni-channel layout

 

          The off-season of LED displays is often the time when many channel dealers choose brands. Every year, after a year of operation, the channel dealers must conduct an inventory of the cooperation with the brand dealers. Some manufacturers also need to re-select channels due to conflicts in stores, geography, and business concepts. Therefore, this is a good time for brands to adjust their distribution channels. In 2019, Lianchengfa implemented the strategy of selecting customers, screened and selected customers and distributors that were consistent with the brand development concept, and cultivated high-end channels.

 

        On April 19, 2019, the "National LED Display Industry New Product and New Technology Tour Lecture and Exchange Activity Shenyang Station and China LED Engineering Business Alliance Northeast Service Center Inauguration Conference" welcomed the palace (hotel) on the sixth floor of Mixc City, Heping District, Shenyang City Held, under the bridge link, organization and coordination and enthusiastic service of China LED Engineering Business Alliance, manufacturers, engineering businessmen and channel businessmen actively interacted on the spot to discuss the latest products, new technologies and market development trends of the industry. As a co-organizer, Lianchengfa shared two new products independently developed by the company for the small-pitch and rental market - "Longxian" and "Longyi" at this conference, which attracted the attention of many guests. With the exposure of new LED products, Lianchengfa's channel layout has also broadened.

 

 
 
   

Busy - sharing and summarizing

 

        There is a saying that goes: make up the net when you are free, and fish when you are busy. This is also true in human resources management. Whether it is various trainings at the headquarters, grassroots sales, or after-sales service personnel, they must continue to learn and improve, but often when the peak season comes, it is the node of employment, but there is no time. So the best time to do training is in the off-season.

 

        For Lianchengfa, improving the overall quality, professional technology and business skills of practitioners is an important direction of training. Through sharing and summarizing, standardize the operation process, strengthen brand building, assist in planning and execution, and create a mutual learning and common progress. The training atmosphere increases the employees' sense of identity and cohesion to the company, improves the team's overall coordination ability and product awareness, and also improves customer satisfaction from the side.

 

 
       

Busy - a new chapter of cooperation

 

 

        Bad environment? Then create a great environment! Whether it is for suppliers or customers, the off-season is the best time to maintain relationships. It takes a lot of time to visit, deal with remaining issues, and re-sign cooperation agreements. In these ways, resisting the risk of sudden price changes and understanding the impact of output value and profits can also improve the overall competitiveness, innovation and attractiveness of products to end consumers.

 

        In 2019, Lianchengfa signed a cooperation agreement with Huarong Yuncang, the first Internet sharing and leasing platform for performance equipment in China, including the purchase agreement for the first batch of 7000 Pinglong series products. The model is deeply integrated to promote the new development of the stage equipment rental market.

 

 
       

Rational layout, improving the all-round innovation ability of technology, products to system services and solutions, and insisting on providing customers with high-quality products and service experience are the unchanging principles. Seize opportunities and cultivate internal skills. Off-season is a "curve" It's a good time to overtake". At present, the company has made comprehensive preparations to meet the two major exhibitions in Colombia and South Africa, expand a wider customer base, and bloom business wisdom!


      Lianchengfa, a comprehensive manufacturer in the field of LED optoelectronics----Lanchengfa official website: www.lcf-led.cn----- Lianchengfa, the LED display expert around you, you can find it when you buy an LED display Liancheng hair! 24-hour service hotline: 400 618 8884