China is an agricultural society, in the long process of agricultural civilization, the formation of a unique rural culture and emotional memory, in many forms of literature and art, music is the most universal and most infectious art. Rural revitalization, both to shape, but also to cast the soul. Cultural revitalization is the soul of rural revitalization, but also the root. So, “culture + music + agriculture” will collide with what sparks?

Not long ago, the 2nd Huangtian Lychee Culture Festival “Summer for Lychee - Colorful Huangtian”, organized by Huangtian and undertaken by LCF and SKC, came to a successful end. This festival not only ushered in a new upgrade of Huang Xiaolai IP “from Q cute and lovely to youthful vigor”, but also the trend of music, cultural and creative bazaar, trendy snacks and games and other fun activities staged in turn, for the public to send a sound lychee cultural feast, bringing immersive “! Cultural tourism + music + agricultural products” leisure experience scene, evocative!

Activities to “lychee + music + tide play” as the theme, not only combined with the current trend of the most popular music culture, but also set up a number of colorful interactive areas. In the beautiful Chen card area, large and small “yellow small Lychee”, overflowing with youthful sweetness, has become a popular place for citizens and tourists to take photos, and a variety of creative Lychee-themed devices, but also let people linger. The bazaar area brought together various kinds of food, lychee wine, handicrafts and cultural and creative peripherals. Entertainment and interactive area of the small games, so that visitors have fun ...... in the atmosphere of all the people with fun, Huangtian Lychee brand image more deeply rooted in people's hearts.

Lychee as a medium, music will be friends. This event integrating culture, art, agricultural products and countryside style not only became the focus of attention of Huangtian and even the whole country, but also a vivid practice of SKC and Huangtian Stocks exploring the road of rural revitalization empowered by “culture + art”. Let the traditional agricultural products Huangtian lychee new life, leading a “tide” of agricultural products change.

SKC made full use of its resources and advantages in the culture and art industry, and injected new impetus into the development of Huangtian lychee industry by hosting such an event. On the one hand, the event attracted a large number of tourists to come for sightseeing and tourism, which drove the development of local catering, accommodation and other related industries; on the other hand, through the empowerment of culture and art, the brand value of Huangtian Lychee was significantly enhanced, bringing more economic benefits to local farmers.

Relying on the “Huangtian Lychee Cultural Festival” “out of the circle” of Huangtian Lychee, now also has more “new business card”. Thanks to the unique geographical environment, Huangtian Lychee in the aura around the foot of the Phoenix Mountains, was bred for the color such as Danxia, white as congealed fat, peeling the shell does not flow of juice, sweet but not greasy “Bao'an Lychee Kui”.

In recent years, the quality and promotion of Huangtian Lychee has also been improved. With the support of the relevant departments, Huangtian Stock has cooperated with SKC and scientific research institutes to carry out research on Huangtian Lychee's characteristic technology. And around the Huangtian lychee brand, launched a series of Huangtian lychee sake, masks, lipsticks, beverages, fruit vinegar and other regional ecological advantages of specialty products, through online and offline channels for sales, so that Huangtian lychee to a broader market.

In general, the integration of culture, art, tourism and agriculture is the trend of rural development, but also the hot spot of urban consumer demand, do a good job in the integration of “culture, art, tourism and agriculture” development, can form a “culture and tourism, art and culture, tourism and agriculture” the development of the The road of development. Not only effectively promote the extension of the agricultural industry chain, value chain enhancement, income chain broadening, but also can drive farmers to increase income, rural development, agricultural upgrading, so that a good solution to the “three rural” problem, to achieve rural revitalization.

In the future, SKC will continue to uphold the concept of “leading rural revitalization with culture and brightening rural life with art”, and continue to explore and practice more innovative models. SKC will search for more agricultural products and cultural resources with local characteristics throughout the country, and create a series of influential cultural IPs by organizing similar cultural and music festivals, while SKC will also actively explore new modes of online and offline integration, and use the Internet and new media technology to broaden cultural communication channels and marketing channels, so that more high-quality agricultural products like Huangtian Lychee can go out of the countryside, to the whole country and even to the world. and to the whole country and even the world. All-round help to revitalize the countryside, and add color to the “One Million Project” throughout the country.