Metaverse empowers cultural tourism, what are the "magical skills" of LED creative display?

Publisher: Supplier of LED Display Time: 2022-09-06 15:18 Views: 894

The Metaverse has been hotter than ever since it was "fry" last year. As the next-generation Internet form integrating virtual and real, Metaverse has gradually established inextricable links with all walks of life, and its healthy development has also greatly contributed to the implementation of the digital economy strategy. Today, the domestic cultural tourism market has been hit hard again under the counterattack of the epidemic. The urban economy dominated by tourism has suffered a serious decline, and it is urgent to seek new opportunities. In this context, the 2022 Guangdong Tourism Expo officially took the Metaverse Express, and combined 5G, VR (virtual reality), naked-eye 3D, artificial intelligence and other technologies in the online exhibition to build an immersive tourism expo for the first time.” Metaverse” scene, the offline exhibition has carefully built the Zhuhai Pavilion, which is equipped with a large LED screen in the shape of shells, showing innovative vitality and bringing new opportunities for the recovery of the cultural tourism market. When "cold" and "hot" meet, there is no mutual repulsion, only fusion.


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How to "rejuvenate" the cultural tourism market?


According to data from the Ministry of Culture and Tourism, in the first half of 2022, the total number of domestic tourists was 1.455 billion, down 22.2% from the previous year. In July, although there were still sporadic outbreaks of the epidemic, under the implementation of precise and scientific epidemic prevention and control measures, various measures to promote production and consumption, and the implementation of various relief and consumption promotion policies, the backlog of tourism After the epidemic prevention and control situation gradually improved, travel demand continued to release, and the domestic tourism market continued to recover. The Ministry of Culture and Tourism, the Ministry of Commerce and the provincial and municipal governments have successively issued policies to promote night-time cultural tourism consumption, automobile tourism consumption, Metaverse technology improvement, yacht consumption, integrated development of cultural relics, rural revitalization, and cultural tourism brand building. Cultural and tourism industry integration, consumption boost and technology assistance. It can be seen that the "rejuvenation" strategy of the cultural tourism market after repeated "strikes" is increasingly moving towards the three keywords of "diversity", "technology" and "integration". And the "metaverse technology improvement" that the government focuses on closely integrates the reality of the metaverse with the recovery of cultural tourism.


The metaverse is a further extension of virtual reality. In the metaverse, the virtual and the real are more closely combined, and the boundaries are more blurred. The cultural and tourism industries are closely related to the "metaverse". The director of the Shanghai Municipal Bureau of Culture and Tourism once publicly stated that Shanghai is actively seizing and deploying the new Metaverse track, and uniting related enterprises, platforms and research institutions to deepen the systematic research of Metaverse in the cultural and tourism industry and application layers. How to make the Metaverse + Cultural Tourism not floating in the sky and actually put it into practical application is the first step towards the recovery of cultural tourism. First of all, we need to be clear, where is the difference that Metaverse brings to the traditional cultural tourism market, or is Metaverse changing the cultural tourism market? I'm afraid the answer is yes. The most eye-catching point of the Metaverse is the "immersion". Because the boundary between the virtual and the real is blurred, one can feel the experience that the real world cannot really present, such as "moving" the cultural relics in the museum, and making the history on the display wall. The text narrative is transformed into frames of video content, which can be touched, listened to, and interacted with. The cultural tourism market originally focuses on the scene experience, but also emphasizes the sense of presence. Although the current "cloud shopping exhibition" and "cloud audio-visual" buffer the cultural tourism pressure under the epidemic, it is only "seeking plum to quench thirst". Therefore, to bring an "immersive" experience, we have to look at the offline technology flow.


Creative display "breaks into" the metaverse, more intelligent and more immersive

 

To fully reflect the immersion of the Metaverse, the terminal display it carries is essential. In the field of display, LED display terminals have been advancing by leaps and bounds in recent years. To prove its visual effect in the cultural tourism market, we have to mention the LED floor tile screen, "Waterfall" and "Ice Cube" at this year's Beijing Winter Olympics. Presented by the LED display. In fact, the sense of immersion created by cultural tourism + LED screen has long been preceded by cases. For example, in the commercial complex, Wuhan Optics Valley K11- has realized the LED screen coverage of the whole hall, enabling the improvement of commercial value. Optics Valley K11 is the first K11 shopping art center in Central China, named after the "Flowing Art Museum". In terms of scene change, Optics Valley K11 has built the first commercial project in the country covered by LED screens in the whole hall. A total of 367 LED screens have been installed in the whole hall, of which more than 30% are interactive screens, forming a "living advertisement" with great visual impact. While providing the most technological visual experience and interactive experience, it also allows consumers to intuitively and quickly understand all aspects of the shopping mall, so as to achieve the purpose of attracting customers to enter the store for experience. Coincidentally, at the Marina Bay Sands shopping mall in Singapore, a large-scale interactive installation has become a landmark of Sands. The experience of the super-physical space of Sands consists of a circular LED screen with a diameter of 15 meters and an interactive crystal tree with a diameter of 7 meters and a height of 14 meters, which constitutes a real-time interactive experience space for the shopping center. When people enter the LED interactive area on the ground, the travel trajectory under their feet is generated as ink handwriting, which interacts with the participants in real time.


The creative display "breaks into" the commercial complex, further opening up the breakthrough of Metaverse in the cultural tourism market. With the deep integration of technology and the immersive enthusiasm, the highly immersive technological means and construction methods formed by Metaverse can provide more professional technical support and creative direction for related enterprises. The industry's solutions for the cultural tourism market are relatively mature, such as the Metaverse-AI large-screen interactive system, which is an innovative research and development that comprehensively integrates various new technologies such as AI, AR/VR/MR, big data, and 4G/5G , connect the large LED screen, small screen of smart phone, camera, host with artificial intelligence and cloud server in public places to network, multi-screen linkage, to realize the virtual and real interactive system of multi-person participation, for scenic spots, new retail in business circles, popular science and cultural exhibitions It provides a new low-cost, low-threshold industrial + IP integration upgrade plan based on artificial intelligence, and uses new forms of interaction to realize new business models and profit methods.


Create a Metaverse Cultural Tourism Ecology, and Screen Enterprises Work Together


In order to further promote the recovery of the cultural and tourism industry, the two exhibitions in August, the 2022 World Cultural and Tourism Industry Expo and the 2022 World Metaverse Expo, were carried out around themes such as Metaverse ecology and digital cultural tourism. Many domestic LED screen companies participated in the exhibition, and their display categories With creative display products such as immersive interactive experience space, Micro LED giant screen, naked-eye 3D and LED spherical screen, it further taps the "nerve endings" of the Chinese travel market of the metaverse "brain" from the terminal display.


For immersive scenic spots, Metaverse has strong demonstration significance. Metaverse and immersive scenic spots have very similar development characteristics in terms of concept, strategic opportunities, and development prospects. The popularity of the Metaverse has indeed provided other industries with new ideas for development and can promote change, but whether the road to change can be carried out steadily is also an issue ahead. Although the Metaverse is an important aid for the cultural tourism market, we must also realize that the core form of the construction goal of the "Metaverse" of cultural tourism is to satisfy the desire of the general public and tourists to experience the deep cultural experience of the urban scene and the ultimate experience. It is to realize the in-depth cultural experience of the general public and tourists. The role of the virtual "metaverse" is to provide a sense of reality, a sense of reality experience, and a sense of reality immersion that enhance the scene culture. To sum up: in the cultural tourism market, augmented reality experience cannot completely replace real experience, and it cannot put the cart before the horse. The same is true for display terminals that empower real-world experience. A healthy Metaverse cultural tourism ecosystem does not rely entirely on virtual technology, and physical display terminals can also bring better interaction and immersive experience.


At present, Metaverse has become the core tool and main direction for some leading companies to maintain their industry leadership. Metaverse is also another new dividend space after the Internet dividend. It has broad development prospects and strategic opportunities, which is of great significance to related companies. extraordinary. Digital cultural tourism is an inevitable trend in the development of cultural tourism in contemporary technology. Apply digital technology to all aspects of "food, accommodation, travel, shopping and entertainment" in the cultural tourism industry to bring tourists an immersive experience. The creative display terminal is none other than LED display, so with the development of digital cultural tourism, LED display can not only revive its glory in the cultural tourism market, but also shine in the immersive field of the Metaverse. It is believed that in the near future, the immersive scenic spot will become a shining pearl in the development of the cultural tourism industry like the Metaverse, and it will become a new driving force for the integration and innovation of the cultural tourism industry. The future of immersive scenic spots is infinite.


Source: HC LED Screen Network