The "ambition" of LED screen companies: to get involved in the film and television industry?

Publisher: Supplier of LED Display Time: 2022-08-22 11:14 Views: 489

The rapid development of small-pitch LED display technology in the past ten years is obvious to all. Today, standing on the cusp of the era where new and old display technologies alternate, with new display technologies such as Mini LED and Micro LED, the "ambition" of LED screen companies continues to expand. After the professional display market has almost achieved dominance, the next step is the commercial and home market, followed by the education market, and in the home market, Micro LED TVs have also been raging. Not only that, in the fields of consumer electronics such as mobile phones, VR, and AR, related products have also entered the stage of small-scale application.


On the basis of these facts, we might as well make a bold speculation about the "ambition" of LED screen companies: Can future LED screen companies be satisfied with the simple business model of product sales? of course not. Future LED screen companies, such as LCF LED display manufacturers, are likely to follow the path of hardware-software-content-operation and eventually participate in the entire industrial chain of many industries, forming a group operation with a wide range of businesses . Among them, the film and television production industry may be the first to be "hit".


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Why do you say that?


Because countless facts are already in front of us. First of all, from a hardware point of view, the use of LED screens in commercial theaters and home living room giant screen applications has long been without technical difficulties, but it was previously blocked due to the lack of DCI certification for movie market access. However, in recent years, LED screen companies have successively passed the DCI certification, and have truly obtained a pass to enter the commercial market. Moreover, at home and abroad, many commercial theaters have adopted LED movie screens and entered commercial operation. Since the beginning of this year, Micro LED TV has landed on online platforms such as JD.com, as well as a number of offline home appliance stores.


All beginnings are hard. But once the head is open, it's easy to talk about it later. It is not difficult to imagine that in the next few years, driven by the market demand for large-scale and high-definition displays, the penetration rate of LED technology-related products will increase day by day, whether it is commercial theaters or home display terminals. OK! This has paved the way for LED screens to "buy" the eyeballs of end consumers.


Let's look at the software side. In fact, driven by internal competition in the LED display industry and changes in market demand, LED display companies have long recognized the importance of creating a two-wheel drive pattern of soft and hard power. In recent years, LED screen companies have continued to increase the talent and investment of software R&D teams. Some screen companies even revealed in their financial reports that the number of software teams has accounted for half of the company's overall R&D team. Especially in applications such as naked-eye 3D and VR virtual reality, the overall packaged solution of software and hardware + content is more and more popular with customers. This has also gradually strengthened the "soft power" of LED screen companies in software and content development.


Let's look at another aspect. As we all know, the semiconductor industry represented by LED display technology, especially Micro LED technology, has always been a technology, talent, and especially capital-intensive industry. The film and television production industry is also a capital-intensive industry with high investment and high returns. The accumulation of strong capital in many years of operation has laid a capital foundation for LED screen companies to deeply participate in the film and television production industry.


Finally, in the field of film and television shooting, the application of LED background screens is no longer a new thing. Many well-known blockbusters actually come from the shooting process under the background of LED screens.


From this, it is not difficult to find that for LED screen companies, they have actually participated in the upstream of the film and television industry - the shooting link, and have begun to cultivate awareness and acceptance at the end-consumer level. In the middle link, LED screen enterprises also initially have the basic ability of software and content production. It can be said that once the market has demand in the future, it can quickly form a docking and organic integration with the film and television industry, and then connect the entire film and television shooting-production-playing complete industrial chain.


Don't say impossible, in the new display age, anything is possible. If technology has technology, talent has talent, capital has capital, and market has market, the film and television industry may only be one of the "ambition" markets of LED screen companies in the future.


Source: Projection Times