Guangdong: Taking the "Hundred Cities Thousand Screens" event as an opportunity to cultivate a trillion-yuan strategic industrial cluster

Publisher: Supplier of LED Display Time: 2022-08-03 19:28 Views: 928

The "One Hundred Cities Thousand Screens" Ultra HD video landing promotion campaign was jointly initiated by six departments including the Ministry of Industry and Information Technology, the Central Propaganda Department, the Ministry of Transport, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and the Central Radio and Television Station. A national ultra-high-definition video production and application integration promotion activity. On July 5, the "Hundred Cities Thousand Screens" Industry Promotion Conference was held in Beijing. At the meeting, Qu Xiaojie, deputy director of the Guangdong Provincial Department of Industry and Information Technology, said that Guangdong will give full play to the leading advantages of the ultra-high-definition video industry, and take the "hundred cities and thousand screens" event as an opportunity to introduce a new round of ultra-high-definition video display industry support policies, and focus on cultivating trillion-yuan strategic industrial clusters.


"Four in One" solidly carry out the promotion of "One Hundred Cities and One Thousand Screens"

According to Qu Xiaojie, under the guidance and support of the six national departments including the Ministry of Industry and Information Technology, Guangdong Province has given full play to the advantages of the ultra-high-definition video industry, and adopted "four-in-one" powerful measures such as high-level promotion, provincial and municipal linkage, innovation-driven, and policy-driven. , and solidly carried out the promotion activities of "100 cities and 1000 screens", and achieved good social and economic effects. Guangdong Province accounts for 1/4 of the first batch of public large-screen access candidates for "100 cities and 1000 screens" currently announced; Guangdong Province accounts for 1/2 of the list of domestic 8K LED display manufacturers.

First, high-level promotion, careful planning and deployment to carry out the "hundred cities and thousands of screens" activities. The Guangdong Provincial Party Committee and the Provincial Government attach great importance to the development of the ultra-high-definition video display industry, and clearly proposed to cultivate a trillion-yuan industrial cluster of ultra-high-definition video display at the Provincial Conference on Promoting High-Quality Development of the Manufacturing Industry. This has effectively consolidated the industrial foundation for the promotion of "100 cities and 1000 screens" in Guangdong and even the whole country, providing abundant product supply and advanced technical support. The 2022 Guangdong Provincial Government Work Report clearly requires that 4K/8K content supply and application promotion be strengthened to create an ultra-high-definition video industry cluster. The chairman of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference serves as the "chain leader" of the ultra-high-definition video display industry cluster, held a special meeting on the coordination and promotion mechanism of industrial clusters, and visited many ultra-high-definition video display companies such as CVTE, CSOT, Ledman, and Liancheng. The special investigation will promote the continuous extension of the value chain of the ultra-high-definition display industry chain in Guangdong to the high-end. The leaders in charge of the province witnessed the launching ceremony of the "100 cities, 1000 screens" 8K ultra-high-definition video landing promotion activities, carefully deployed the "100 cities, 1000 screens" activities, studied coordinated promotion measures, and effectively promoted the high-standard implementation of the "100 cities, 1000 screens" activities in Guangdong Province.

The second is the linkage of provinces and cities to coordinate and jointly promote the "One Hundred Cities and One Thousand Screens" activities. In January of this year, after the six national departments set up the overall guidance group for the activity, the Guangdong Provincial Department of Industry and Information Technology immediately joined the relevant provincial units to set up a seven-department provincial “Hundred Cities and Thousand Screens” activity promotion group in February and took the initiative to share with the society. Announcement to create a good atmosphere for the promotion of activities. The member units of the activity promotion group actively contacted relevant state departments to guide the prefectures and cities to carry out solid work. The Guangdong Provincial Department of Industry and Information Technology has established an activity office, which is responsible for daily organization and coordination, and takes the lead in developing the ultra-high-definition video industry and promoting industry applications. The Propaganda Department of the Provincial Party Committee carried out ultra-high-definition content broadcasts of public welfare propaganda such as the 100th anniversary of the founding of the Party and other public welfare campaigns. The Provincial Department of Transportation and the Department of Culture and Tourism promote the application of public large screens in airports, scenic spots and other scenarios, and create carriers such as "Xinghai Live Broadcasting Platform", "Digital Museum" and "Online Performance China Digital Cultural Tourism Platform". The Guangdong Provincial Bureau of Radio, Film and Television, the Guangdong Main Station of the China Central Radio and Television Station, and the Guangdong Radio and Television Station organized and broadcast programs such as "Guangdong Lion Dance + Naked Eye 3D" national intangible cultural heritage promotion and "Virtual Digital Human + Metaverse" Winter Olympics promotion. Guangzhou and Shenzhen took the lead and introduced the implementation plan of "100 cities and 1000 screens" respectively, which effectively enhanced the international city image of their cities with a number of successful cases.

The third is innovation-driven, and advantageous industries vigorously support the "100 cities and 1000 screens" activities. Adhere to innovation-driven, vigorously develop ultra-high-definition video and new display manufacturing, and speed up content production and channel construction. Set up the only national manufacturing innovation center and national technology innovation center in the display field in the country, create two provincial-level ultra-high-definition video manufacturing innovation centers, and successively implement high-quality development projects, "Bright Action" and other industrial support projects and major scientific and technological research and development plans , to enhance the technological innovation and industrialization capabilities of ultra-high-definition video. Continue to improve the construction of 4K ultra-high-definition production and broadcasting system, improve program production efficiency and quality, and cultivate a large number of ultra-high-definition industry chain leading enterprises such as TCL, Skyworth, Konka, Unilumin, Lehman, Leyard, 4K Garden, and many enterprise products. Introduced into the 4K/8K production and broadcasting of the Beijing Winter Olympics. In 2021, the revenue of the ultra-high-definition video industry in Guangdong Province will be 646.5 billion yuan; the output of color TVs will be 98.1 million, accounting for about 53% of the country, and the monthly production capacity of display panels will be 1.09 million; there are 8 4K TV channels in the country, 3 in Guangdong Province, and more This development index ranks first in the country.

The fourth is policy-driven, precise policy implementation and effective implementation of the "Hundred Cities Thousand Screens" campaign. At the 2021 World Ultra High Definition Video (4K/8K) Industry Development Conference, the relevant state departments launched a high-standard "Hundred Cities Thousand Screens" event, and then issued the implementation guide for the event. Guangdong Province organized publicity and implementation in a timely manner, guided Guangzhou, Shenzhen and other cities to introduce supporting policies, set up support funds, and planned to build 22 ultra-high-definition public large screens. Guangzhou City built the first large-scale 8K naked-eye 3D curved giant screen in China on Beijing Road, and built the first 8K LED ultra-high-definition cinema screen in China in the Liuhua Exhibition and Trade Center, promoting the old city to radiate new vitality. Shenzhen City built the world's first 8K P2.5 ultra-high-definition outdoor large screen in Futian Galaxy and realized the 8K CCTV Spring Festival Gala broadcast. The "Window of the Bay Area" in the Radio and Television Building is currently the largest 4K outdoor large screen in Asia, successfully creating a new landmark for outdoor media.

Focus on cultivating trillion-dollar strategic industrial clusters

Qu Xiaojie said that in the next step, under the guidance of the relevant state departments, Guangdong will give full play to its leading advantages in the ultra-high-definition video industry, and take the "hundred cities and thousands of screens" activities as an opportunity to introduce a new round of ultra-high-definition video display industry support policies. Cultivate trillion-yuan strategic industrial clusters.

The first is to accelerate the development of ultra-high-definition video content industry and channel construction, support relevant departments to build a national 4K film and television content storage center in Guangdong Province, and support the establishment of the Guangdong-Hong Kong-Macao Greater Bay Area headquarters of China Central Radio and Television Corporation in Guangdong.

The second is to improve the supply capacity of ultra-high-definition video products, support terminal enterprises to drive the research and development of key technologies, core components and complete machines in the industry chain, and promote the industrialization of research and development of editing and broadcasting equipment.

The third is to promote the application of ultra-high-definition products, support the promotion of 4K users, promote the trade-in of non-4K TV sets, and continue to carry out the "100 cities, 1000 screens" activities.

The fourth is to promote the creation of the National Ultra HD Video Innovation Center by the Guangdong Ultra HD Video Innovation Center and the Ultra HD Video Front-End System Innovation Center, and the establishment of the Ultra HD Video Industry Development Investment Fund.