Smart LED Display Has A Long Way To Go From Ideal To Reality

Publisher: Supplier of LED Display Time: 2019-10-22 17:26 Views: 2203

In recent years, with the continuous development of China's economy and the continuous progress of society, the process of urbanization has also continued to advance, and the population carried by cities has also increased. According to reports, China’s new urban population will reach 300 million by 2025, the size of the city will exceed 1 billion, and there will be more than 200 cities with a population of one million, and the total population will be five times the current population. In the process of urbanization, the problem of "urban disease" is becoming more and more serious. In order to enable the sustainable development of the city, this requires the continuous transformation and upgrading of the city, and the smart city is also proposed in accordance with the trend and trend of the times.

 

The intelligent revolution represented by the application of new technologies such as the Internet of Things, big data, and artificial intelligence has begun. The way people work, live, and cognize has been gradually transformed or even reshaped. At the same time, this "wave of wisdom" has also continued to influence LED display manufacturing industry. For LED display companies, this new economic growth point is a big and tempting cake. Many display companies have launched smart LED display technology and products, solutions, etc., but is this really the case? Will the smart LED products that follow the big trend be more "gimmick" than reality?

 

 
       

The construction of smart cities is in full swing and the market is broad

 

Smart cities are one of the key development plans during the "Twelfth Five-Year Plan" period. The state has successively released three batches of smart city pilot projects. Data show that at present, more than 500 cities in my country are conducting smart city pilot projects, and corresponding plans have been issued, and the planned investment scale exceeds one trillion yuan. In terms of actual results, smart cities have achieved extensive results in the fields of urban transportation, medical care, and government administration. Related Industry Research Institute pointed out that during the "Twelfth Five-Year Plan" period, the output value of smart cities will exceed 700 billion yuan. With the rapid development of the Internet of Things, it is expected that during the "13th Five-Year Plan" period, the output value of smart cities will exceed 4 trillion yuan. The formulation and introduction of a new economic policy will have a profound impact on various industries, and the implementation of smart cities will also extend the new economic market for LED display companies.

 

 The future smart city is not the intelligentization of a single node, it is an era of highly integrated and interoperable Internet of Things and the Internet. This requires a terminal display platform. In all display terminals, the LED display can display the display information through the driver IC system. Interconnection can link such carriers together. In this way, a large platform for things and things, things and people, and people to share can be realized, and various integrations can be realized. The compatibility of LED display screens has become the primary consideration when people choose display terminals. At the same time, the LED display further resolves its own embarrassment and shortcomings in the process of building a smart city.

 

 
     

When "intelligence" becomes a gimmick and consumes user favorability

 

Nowadays, the application of various smart city display terminals is becoming more and more common, especially the popular 5G Huihui light pole screen, smart monitoring, smart education display, smart pedestrian crossing system, etc., which seem to bring more to the LED display industry. With many opportunities, many screen companies have begun to explore the road to "smart" LED display. At the same time, there are also companies that want to "fish in troubled waters" aiming at the cake of smart display. "A swarm of swarms came in. What's more, the launch of smart display products with "cost-effectiveness" as the selling point will grab the market in the short term, but such "low-cost and low-quality" products cannot bring real changes to users at all, and will only consume users time and time again. Favorability of smart display products.

 

On the one hand, it is the rising enthusiasm of enterprises in the industry, and on the other hand, it is the indifference of users. "Simple mobile phone control is more entertaining than practical" and "True smart display is not connected, but used." In the entire LED display industry, smart display can be said to be a brand-new commercial track. If the technology and products are not ready, they will “run away” and users will give you a yellow card. In today's industry, whether it is hardware investment or software upgrade, there are countless cases that can truly be called "intelligence". The hardware is in place, or the management cannot keep up, or the industrial chain is not sound, most of them are put on the shelf; the software is in place, or the technology is immature, or the application is not grounded, most of them become tasteless. Ideals are full and reality is very skinny, which is an embarrassing situation in the current "wisdom display".

 

Wisdom shows a long way to go from ideal to reality

 

How to truly tap the potential of smart LED display is to bring real changes to the operation process for end customers, rather than a "smart" gimmick. To this end, LED display companies need to start from the following aspects.

 

First of all, from smart LED display products to smart LED display scenarios: To comprehensively improve the operating experience of end users, what is needed is true wisdom, from independent innovation of technology and products to the wisdom of overall solutions. Standing at the key node of the development of the smart LED display industry, major smart screen companies need to determine their core competitiveness-based on solving user pain points, always pursuing user satisfaction and continuing to gain insights into user potential Demand, and then through innovation and iteration to create demand, realize value-added, and finally customize solutions for different smart LED display application scenarios.

 

Secondly, four major characteristics lead the iterative development of the smart LED display industry: Standing on the new track of the development of the smart LED display industry, whether it is in the era of smart single products or high-end smart packages, the scene and user needs are changing, and the constant is Four leading experiences: Consistency, consistency from technology, product to overall solution design; Second, interconnectivity, extremely fast connection between screens, between people and screens, and between screens and things; Third, integrity, perfect integration with the display ecological strategy brand; fourth, iterative, unlimited upgrades of software and hardware. Only by satisfying these four characteristics can we further lead the development of the smart LED display industry.

 

Finally, in the process of intelligence, among LED display companies, they choose cross-border innovation and brand re-engineering. Some actively explore emerging markets, integrate with smart security and smart transportation industries, and some continue to embrace new Technology, combined with VR, AR, etc. To be sure, in the upsurge of smart city construction, although the LED display satisfies the functions of wisdom and the Internet of Things, it still needs companies to step out of the inherent industry thinking to upgrade the dimensions of corporate competition, and to shape core competitiveness with smart ecosystem companies. , Let the traditional LED display industry embark on the road of wisdom!

 

Under the new normal of "smart display", the trend and development of the LED display industry must follow the trend and create application scenarios based on smart city construction. This is not only an inevitable product of industry development, but also the current LED display market in my country. Under the format, a way out to break through the existing situation! The process of intelligent LED display is a process that has a beginning and no end. As the problems to be solved by the LED display at different stages of development are different, as the market environment changes, the application of intelligent display also needs continuous optimization and in-depth. Only truly intelligent LED display products and technologies, as well as scenario-based solutions, can lead the smart display industry to make continuous progress from basic needs, quality requirements to smart experience.