At present, life is difficult for many industries, and the same is true for the LED display industry, especially for dealers all over the world. On the one hand, labor and management costs increase, and overall profits are not going up; The task of promoting new products is difficult to complete, and there are various problems such as difficult personnel management... In addition to this year's epidemic, many dealers with a single channel and a single brand have encountered unprecedented bottlenecks and crises. .  

 

　　

In recent years, the LED display industry has continued to accelerate the sinking of channels. With the entry of leading display companies, the overall number of channel distributors has accelerated. Then, an important question brought by this is: how do so many channel distributors make money? In the face of the current market situation, how can LED display manufacturers work with distributors to tide over the difficulties?

 

At present, the key to allowing these dealers, brand experience stores, and cooperative stores to make money in the first-tier market must be "product empowerment, marketing empowerment, and promotion." First of all, it is necessary to provide differentiated boutiques for brick-and-mortar stores. It is not a simple homogeneous low-cost machine, but a low-priced boutique machine and a best-selling machine that are different from traditional LED display products. Both scale and profit have to be grabbed.

 

Secondly, it is necessary to help dealers to improve their marketing methods, not just stop at offline promotions with a radius of 3 kilometers and 10 kilometers, but also make full use of online platforms such as live broadcasts to integrate various publicity resources to carry out all-round drainage and attract customers; Furthermore, it is necessary to create a series of "light promotion" activities, especially according to the characteristics of the local market and the actual situation in the dealership, and launch a series of differentiated promotion activities to bring goods.

 

At the same time, dealers themselves should also actively look for opportunities. In the face of the dilemma of "pursuing scale and volume but encountering continuous shrinkage, and pushing up sales and selling excellence is simply "more difficult", dealers must return to their original aspirations. First of all, LED display dealers must completely and traditionally Say goodbye to price promotions, find good products that resonate with the needs of consumption upgrades, and better serve customers during the purchase process.

 

Third, LED display dealers also need to become experts in consumer psychology, and gain insight into user changes and preferences through the season's main and hot-selling new products and boutiques. Especially in the face of the special culture and background of the local market, understand the preferences of customers, find their points of interest, and then plan the main promotion and sales products in a targeted manner; in addition, dealers should focus on LED display products, technologies and user needs. To open up and implement specific application scenarios, it is necessary to make full use of scenarios, experience, etc. to promote the implementation of mid-to-high-end products, and to further highlight products rather than force-selling products.

 

At present, the channels of various LED display brands, manufacturers and retailers are sinking in this round. Most of them open brand experience stores, stores, or fully open franchise stores. The overall model has also changed from the "staking" in the 1.0 era. Open stores, set up outlets, fill in the blank market, and enter the "deep cultivation" of the 2.0 era - not to pursue blindly opening stores, but to focus on cultivating the operating capabilities of dealership stores, local brand influence, etc., only by allowing all franchised dealers to earn Money, and then promote the healthy growth of its own channels! This is also an important trend in the next channel operation of the LED display industry.