At present, scale is still an important lifeline of the LED display industry. The "public health incident" in 2020 has caused many LED screen companies to pay more and more attention to "scale", because many manufacturers find that once they do not have the support of scale and magnitude, their various operating costs are rising linearly. It is easy to fall into a series of dilemmas of "the higher the cost, the more unsellable". This is obvious from the performance reports of major LED display companies in the first quarter.

Since the first quarter of this year, when a large number of LED display manufacturers have experienced a rapid decline in sales and a full scale contraction due to "the market is cold and logistics and stores are closed", the internal operating costs of the enterprise have increased sharply, especially the capital cost and production cost. , As well as management costs, etc., this has also been further transmitted to the industry’s marketing department, which has begun to drastically reduce marketing expenses, and the pressure on shipments has doubled.

        Although, this year, the cost of a series of upstream raw materials such as crude oil, steel, copper, aluminum, etc. has dropped sharply. However, the cost of many LED display manufacturers is still "high" because of the decline in scale. The drop in costs cannot compensate for the increase in operating management, marketing and other costs.

　　 Especially for some of the head screen companies in the industry, in the past three months, "impulse to ensure scale" has become a core task. Some people in the industry bluntly said: "Under the current market environment, maintaining scale is not only the lifeline for the survival of the enterprise, but more importantly, the winning match point in the stock market, because'you get one unit means that your opponent sells one less. tower'."

　　 In fact, it is not just LED display manufacturers who want to maintain scale, channel distributors should also clarify the current market direction, that is, "reliance impulse to ensure scale." Because behind a certain scale are channels, orders, customers, and even the right to speak in the local market.

　　So, how can we grab the scale in the current LED display market environment? Especially under the current channel of "demand slump and consumption tightening", the market breakthroughs and scale guarantees of LED screen companies and distributors are no longer just to solve the problem of air outlets and rush air outlets, but to directly target different regions, The different needs of different groups of people, give full play to the advantages of their own products and technologies, and actively seize the stock market through effective market promotion and other in-depth cultivation strategies.

First of all, it is to seize the opportunities of attracting customers from online platforms, and to grasp the opportunities of micro business, live e-commerce, and content e-commerce; second, to accelerate the recovery of offline physical stores, brand experience stores, etc., to help dealers learn Fought a round of "high frequency, small scale, low investment" guerrilla warfare, and at the same time actively seized the government's new opportunities to stimulate consumption and revive the economy, and try to find as many opportunities as possible in consumer markets and commercial markets that can be shipped.

Objectively speaking, although the current LED display industry in China has entered a mature state, it has not yet completed the maturation and perfection. Many manufacturers have not really established and opened up the ability to manage users. In this state, The main task of all manufacturers at present is to grab the scale cake first, and then consider becoming stronger, so as to win the initiative and dominance of market competition with scale. Especially under emergencies, the market enters a downward channel, and manufacturers must The long-term development can only be supported by maintaining the profitability improvement based on a certain scale.