Shenzhen Lianchengfa Technology Co., Ltd. (hereinafter referred to as: Lianchengfa) has been established for 16 years. As a well-known brand in the industry, Lianchengfa has gradually developed from an initial LED production factory to a collection of R&D, production, sales and operation. A comprehensive enterprise that has achieved a perfect transformation. With keen market insight and strong strategic execution, Lianchengfa's industry continues to expand, deepen and upgrade. Its project cases not only bloom all over the country, but also go abroad to serve the world, providing customers with competitive and reliable scenario solutions.

At the end of 2019, Lianchengfa’s Acoustic Optoelectronics Smart Industrial Park was built. On the occasion of the 15th anniversary celebration of Lianchengfa, the opening ceremony of the smart industry park was held at the same time. The signing order was 200 million yuan at the channel strategy exchange meeting. The outstanding record and the miracle of the industry have been in the limelight! Affected by the new crown epidemic this year, the cultural tourism and entertainment market has been greatly affected. What kind of business adjustments and strategic layout will Lianchengfa adopt at this moment?

Recently, a reporter from Digital Audiovisual Engineering Network had the honor to walk into Lianchengfa’s Acousto-Optic Smart Industrial Park in Gushu, Bao’an, Shenzhen, and communicate with Lianchengfa’s founder, Ms. Long Pingfang, to learn more about Lianchengfa’s strategy.

Lianchengfa's products are distributed in more than 200 cities in 30 provinces and autonomous regions in China. These flags represent the countries where Lianchengfa has independent agents.

Don’t forget your original intentions and build a world-class “integrated service for interpretation scenes”

Digital Audiovisual Engineering Network: Lianchengfa has been deeply involved in the cultural performance market for a long time and has a significant influence. What product and technical advantages does it currently have? This year, the epidemic will have a greater impact on the offline travel and entertainment market, the situation of Lianchengfa How? Has the business development direction been adjusted this year?

Long Pingfang: Lianchengfa completed its self-positioning as an "integrated service provider of sound, light, and optoelectronics" last year. The company integrates R&D, production, sales, operations, and performances to provide customers with integrated scene solutions. , Cultural tourism and performing arts is our key development direction. In 2019, Lianchengfa launched Long Xianxi, Long Tengxi, Long Yixi series and other new LED display products with superior performance and full of artistic sense according to different application scenarios, injecting fresh blood into traditional stage display and bringing more shocking and dazzling. The magical stage effect has successfully helped many large-scale cultural performances at home and abroad. Lianchengfa imported high-end international production equipment in batches, built a modern intelligent manufacturing workshop in an all-round way, and realized the intelligent production of LED module units. At the same time, the industry's unique "deduction scene integration service" was introduced, and service content was added on top of the top production technology. Around the deduction scene related supporting facilities, the software and hardware products were integrated and output to form an integrated theatrical performance solution.

Although the epidemic caught everyone by surprise, Lianchengfa had already made a sufficient reserve of project orders at the end of last year. At the channel strategy exchange meeting held at the end of 2019, Lianchengfa signed more than 200 million yuan in project orders. Since February 10th, we have taken protective measures and took the lead in resuming work. Currently, we are gradually completing orders to ensure timely and high-quality shipments to customers. As the overseas epidemic control has not yet stabilized, Lianchengfa has adjusted its business from 70% to 20% for export projects this year. This year the epidemic has a greater impact on the cultural performance market, but we believe that this is only temporary. The cultural tourism and performing arts market has gradually recovered. Lianchengfa remains confident and will not forget the original intention and move forward.

Create a new win-win pattern, leading the commercial display market

Digital Audiovisual Engineering Network: The epidemic has spawned a new blue ocean market for LED displays in conferences, education, medical care, etc. What actions does Lianchengfa have in commercial display projects?

Long Pingfang: Although the epidemic has affected the cultural performance market this year, it has provided a market for conferences and educational smart displays. Lianchengfa responded quickly after the outbreak of the epidemic, and launched "Smart Medical Visualization Solutions", LTV smart terminal all-in-one products, and took the lead in laying out a new blue ocean for commercial display; and launched the "100 cities, thousands of stores" franchise program to create a commercial display market New pattern.

During the outbreak of the epidemic, Lianchengfa upgraded the small-pitch product—Longxianxi T series to a "smart medical visualization solution", providing smart large screens for governments, disease control centers, medical institutions, and epidemic prevention and control command centers in many places 24 Hourly on-site guarantees provide big data support and decision-making assistance for epidemic prevention and control. Aiming at the conference office market, Lianchengfa has launched the LTV smart conference all-in-one machine and smart conference system. The device is ultra-light, ultra-thin, and easy to install. It has functions such as smart screen connection, video conferencing, remote collaboration, and meeting recording. The size covers from 110 inches to 220 inches, the thickness is only 29mm, it supports 4K ultra-high-definition display, and can support 1000 people to join the conference at the same time to realize video or voice interaction.

LTV smart conference all-in-one machine ultra-thin thickness

In addition, Lianchengfa launched the "Hundred Cities and Thousands of Stores" franchise program in April. Based on the operation centers in the east, west, south, and north, 180 cities simultaneously started the channel sinking, and the national distributors developed the second level. Agents. Lianchengfa will provide franchisees with a series of market boosting support, product spot services, and solve the time cycle cost and inventory cost of franchisees. At the same time, it will assist franchisees in bidding, project undertaking and project implementation. The Hundred Cities and Thousand Stores project has developed rapidly and has achieved fruitful results.

Lianchengfa is deeply engaged in the commercial display industry, based on independent research and development, and adopts a new operating strategy to achieve a win-win symbiosis between vendors, channels and merchants, and help build a new pattern in the commercial display market; the improvement of various high-tech display equipment also provides powerful technology for the visualization of smart city information support.

Based on Acoustic Optoelectronics, we will develop "new infrastructure" to help build a new type of smart city

Digital Audiovisual Engineering Network: "New Infrastructure" is the key development direction of the country this year. How do you view the implementation of "New Infrastructure" projects? Will Lianchengfa make corresponding strategic layouts? Lianchengfa's next strategic development What is the plan?

Long Pingfang: "New Infrastructure" as a major project implemented by the country within 5 years will accelerate the transformation and upgrading of the digital economy and lay the foundation for the construction of a digital city, which is the only way for social development. LEDs are the display of smart cities The carrier, the big data analysis and display platform, will also bring unlimited business opportunities for the development of LED enterprises, which is worthy of the company’s vigorous investment. The development focus of Lianchengfa in 2019 is to provide integrated services of sound and light, and to maximize theatrical performance services. In 2020, we will focus on expanding smart city projects. In the next 3-5 years, Lianchengfa will base itself on the original cultural performance and commercial display fields, and vigorously expand the layout of smart city projects. "New infrastructure" is an important part of Lianchengfa Direction of development.

The construction of 5G base stations is one of the seven major projects of "new infrastructure". Promoting the large-scale construction of 5G networks and creating 5G industrial clusters will be of great significance to leading the development of the world's digital economy. Smart street light poles are the best way to achieve 5G network construction and reduce operating costs. It can enable the smooth implementation of 5G projects and also have a driving effect on the development of the 5G industry.

Lianchengfa has already carried out a far-reaching layout in the "smart light pole" project. In urban construction projects in many overseas countries and regions, the stability of the product has been tested, and it has also accumulated a wealth of project operation experience. Lianchengfa smart light poles cover 5G communication base stations, road surveillance cameras, environmental monitoring, advertising information release, charging piles and many other functions. Through the intelligent cloud control system, the LED advertising network, intelligent transportation, and digital intelligent communities can be created. Various scenarios, such as, smart communities, are an important part of the construction of a modern city in the new infrastructure.

Lianchengfa’s business layout "new infrastructure series-5G smart light pole", "intelligent terminal all-in-one machine", "cultural performance, commercial display project, stadiums, outdoor advertising, e-sports, smart city six scenes of LED display products" In the three major areas, Lianchengfa will vigorously respond to the call of the country, make plans in the field of smart cities, provide the government with a stable and reliable overall solution, help the implementation of "new infrastructure", and help build a new type of smart city.