Internet platform helps the LED display industry expand regional brand influence

Publisher: Supplier of LED Display Time: 2019-12-12 17:33 Views: 2145

There is no doubt that the industrial Internet has become a general trend. In such a new trend, how can the industry give full play to the three advantages of deep cultivation channels, technology, and data, and is committed to integrating more valuable resource scenarios and more life cycle targeting for screen enterprise brands. Marketing solutions to achieve reach and conversion; different from the "Internet +" that was all the rage in the IT industry in the past, the LED screen industry should focus on "+ Internet", and opening up more channel models is a good breakthrough .

 

1. Build "Internet industry cluster + screen enterprise brand": Shenzhen, Guangdong, Nanchang, Jiangxi, Yiwu, Zhejiang, Xiamen, Fujian, etc., are relatively concentrated industrial clusters in China, but currently only Guangdong Shenzhen is a well-known LED display industry cluster in China , But in fact, these industrial clusters have not really integrated into the genes of the Internet. Product development, production, and sales in the region are still "old wine in new bottles", and the brand value of screen companies has not been fully activated and released.

 


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In the context of the Internet era, it is necessary to make full use of Internet thinking and models, based on regional industrial characteristics and industrial advantages, to create an "Internet industry cluster + screen enterprise brand", and to use the Internet platform to shape and spread the brand influence of regional LED display products, so that It has become an endorsement brand of local industrial enterprise brands, accelerating the process of regional industrialization and marketization.

 

   At the same time, relying on a single regional industry brand cannot fully expand and strengthen the overall regional industry and realize the branding development of the LED display industry in the era of interconnection. It is also necessary to create a regional industry brand cluster with strong competitiveness and premium power. Screen companies should think about how to use the Internet's advantages in production, marketing channels, brand communication, marketing services, and user relationship maintenance to explore more brand innovation and value-added points, so as to promote the upgrading of industrial cluster brands to "Internet +" industries Brands, get more brand premiums.

 

   Second, look for suitable innovation points: In the Internet era where innovation is constantly emerging, LED display companies have no fixed standards and forms for branding, but have different presentation forms based on the differences in the characteristics of regional industries and LED display companies. Therefore, on the basis of brand building, screen companies first need their own "innovative points", such as innovative technologies and services that are different from similar competitors in the market, and then use the promotion advantages of the Internet platform to expand the brand's influence.

 

At the same time, "Internet + brand" is not a simple superposition of the Internet and the screen enterprise brand, but on the basis of grasping the characteristics of the corporate brand, looking for a good entry point and innovation point to integrate the Internet, so as to truly create more influence and value creation Powerful "Internet + Brand".

 

   As we all know, the low-end market of the LED display industry has been the backbone of the industry development for many years. However, in recent years, with the intensification of industrial competition, especially the frequent price wars, this "low-threshold" market has shown a red ocean trend. Problems such as product homogeneity and weak after-sales service capabilities have added a bit of blood to this red sea. For a market with high technical thresholds and strong benchmarking rivals, many screen companies are incapable of "brand" image. Under the trend of the industrial Internet, strong screen companies in segmented fields also have more opportunities to deepen their own markets. brand.