At present, China's economy has entered a period of adjustment and shifting, and the urban economic system has begun a new round of reconstruction. On the one hand, the population growth dividends of first- and second-tier cities are gradually disappearing, the market saturation is increasing day by day, and the difficulty of brand "Nuggets" is increasing. At the same time, with the acceleration of urbanization, the system of third- and fourth-tier cities has been rapidly restructured, and the market has been sinking significantly. Third- and fourth-tier cities have become the “new” blue ocean market for brands.

Of course, the LED display industry is no exception. Looking at the industry, for all LED display companies this year, the situation of weak market growth cannot be reversed, and the most likely change is through the number of effective stores and dealer outlets. Increase and improve the quality of operations and other means to promote the sustainable development of corporate profits. In fact, the current channels of many screen companies in the industry are facing a large blank area in terms of the number of operations and the popularity of the channel region.

For example, in the past two years, a company's popular "Thousand Stores and Ten Thousand Points" plan is to purposefully sink channels and expand its channel strength. This kind of "weaving more nets, farming more, and harvesting more" can not only further expand The number of operating outlets can realize the intensification of retail outlets, and can also help enterprises achieve good brand promotion effects in a short period of time. There is no doubt that with the power of channels, it has become a new trend in the industry to unite and integrate more supply chain and dealer resources to bring customers more good products, good solutions, and high-quality services from LED screen companies. trend.

Of course, "new outlet" also means that challenges and opportunities coexist. On the one hand, other competitions continue to enter the market under the favorable conditions, and the competition in the channel market is becoming increasingly fierce; on the other hand, in the era of scarce audience attention, fragmented communication is intensified, and it is no longer easy to fully convey brand information in order to attract the attention of target customers; In addition, as the traffic dividends are exhausted, the difficulty of obtaining traffic increases. If LED screen companies want to seize the wind and stand out, they need to be fully prepared.