Recently, Apple released its third fiscal quarter report: iPhone sales volume was 41.026 million, and net profit was US$8.717 billion, a year-on-year increase of 12%. In this quarter, Apple's share accounted for 11.4% of global mobile phone shipments, ranking only behind Samsung. At the same time, Apple has a net profit of US$8.7 billion, which accounts for 80% of global mobile phones. Envy such a beautiful transcript. Many entrepreneurs and companies can only envy it.

Many people say that enterprise scale and profit are like "fish and bear's paw, you can't have both." But Apple has broken what many people call "not having both" and created a sales myth in the mobile phone industry. Apple's beautiful report card is a dream that countless entrepreneurs and companies aspire to achieve. As a editor of the well-known LED display company - LCF (www.lcf-led.com), I would like to say that LED display companies can achieve both scale and profit.

To win with large-scale manufacturing, you can only sell at low prices and sacrifice profits; if you want to occupy a high-end position, you must pay for lower sales, so profits are meager. This is an operational thinking that many traditional entrepreneurs cannot escape. If LED display companies want to create the same myth as Apple, they must change the traditional business operation thinking, precise positioning, establish a high-end brand image, and make high-end products with heart to achieve the LED industry myth!

In fact, scale and profit do not conflict, especially in the current consumption upgrade and the end market is paying more and more attention to product quality. Compared with cheap and low-quality products, most customers are more willing to pay high prices for good products that they are satisfied with. Under this trend, LED display manufacturing is gradually transforming and upgrading towards high-end manufacturing and the market. In the future, only to find the right way, LED display companies can also achieve large-scale and high profits.

To find the right way, the most important thing is product innovation. For example, Apple is considered to redefine mobile phone consumption habits. Since then, the mobile phone is no longer just a communication tool for making calls, but has become a device integrating entertainment, communication and even office. Moreover, compared with many brands and dozens of product models, Apple's mobile phones rely on a few models to lay the ground, which shows how powerful high-end brands and products are in the world.

In the current LED display market in China, the small-pitch market is also facing many problems such as homogeneity. The transparent LED display market has been popular for less than two years, and there has been a trend of red sea price wars. The LED display industry Hardware innovation has entered a bottleneck period, and software technology updates have also slowed down. The road to market segmentation has also been narrowed by some display companies that are keen to imitate other people’s products. Where is the future? The key lies in differentiated and personalized products to create branded display companies with high-end product value and service value. .

Now, more and more LED display companies have realized that the path of low-end and large-scale manufacturing will definitely become narrower and narrower. Only by transforming to high-end and exploring the maximization of profits under a certain scale of development can long-term development be achieved. power. For example, under the high trend of intelligentization, many LED display companies have used Dongfeng to accelerate the pace of transformation, invested in the tide of smart LED display products, and have achieved some results one after another, and have begun to experience the market dividends brought about by high-end transformation.

In today's highly homogeneous LED display industry, it is not easy for companies to achieve large-scale and high-profit double income. Only by transforming and upgrading LED display companies, changing traditional operating thinking, establishing high-end corporate brands, and selling high-end products, can Apple achieve the realm of both profits and scale, and create the legendary myth of the LED display industry!