The domestic LED display market is very competitive, and the market is becoming increasingly saturated, gradually becoming the Red Sea market. With overcapacity in China's LED display, it is necessary to develop new market growth points and turn the excess capacity into "real money". With the domestic market becoming increasingly saturated and overcapacity, many LED display manufacturers have set their sights on the international market. So where are the main markets for Chinese LED display companies to open up overseas? The editor of Lianchengfa (http://www.lcf-led.cn/) will analyze and analyze it with you.

1. Small-pitch LED display market: The domestic LED display market has begun to explode due to small-pitch LEDs, which has driven the rapid growth of urban commercial display application systems, and has become a new growth point in the LED display application industry. Relevant statistics show that the consumption of fine-pitch LEDs will reach 29 billion particles in 2016, and the consumption of fine-pitch LEDs will reach 189.8 billion particles in 2021. The compound annual growth rate is as high as 46%. The output value is also expected to increase from USD 300 million in 2016. It will grow to US$800 million in 2021, with a compound annual growth rate of 21%. At present, whether it is from the perspective of technology or industry development, the industry chain of the small-pitch LED display market is maturing, and the market entry barriers are gradually lowering. In the past few years, countless companies have invested in the research and development and production of small-pitch LED displays, and the dot pitch is also shrinking, and the dot pitch can already achieve P0.7. However, below P1.0, due to the limited cost and low mass production, most of them exist as laboratory products. At present, domestic P1.2 and P1.6 have gradually become the mainstream of the market, and overseas markets, especially European and American markets, use P1. 6 is the main one. The small-pitch market quotations in overseas markets can also be glimpsed from the sales of various companies in the first quarter of this year.

2. Rental display market: The rental market can be the most active area in the LED display market. In recent years, the LED display rental market in my country has developed rapidly, especially after the long scroll of LED Chinese paintings presented in the 2008 Beijing Olympics. The LED rental display market has ushered in rapid development for many years. The application field has gradually expanded from large-scale theatrical performances and major sports events to commercial markets such as high-end conferences and large-scale exhibitions. Moreover, with the outbreak of small spacing, the rental market is expanding to more areas.

The prospect of the leasing market is immeasurable. Calculated in the field of stage art alone, the global LED stage market has reached 740 million US dollars this year, a year-on-year increase of 14%. The growth rate is expected to slow down slightly in the next few years, but the growth rate will remain hot. By 2020, the scale is expected to increase to 1 billion U.S. dollars. In foreign markets, such as developed economies such as Europe and the United States, the main customers of LED rental screens are some large end users, such as rental companies, film and television companies, etc. In the mid-to-high-end leasing market, especially the European and American markets, fierce market competition has been launched. From the frequent appearance of high-end rental products of domestic enterprises in various overseas exhibitions, we can see the enthusiasm of LED display manufacturers in this market. Many companies have already become prosperous in this market, occupying a considerable market share in the European and American markets. At present, the application of small pitch in the rental market is still in the trial stage. P3.91 will still be the mainstream market in the next few years, and rental screens below P3 will have a certain market in some markets. On the whole, small-pitch rental screens will be the key product of the rental market in the next 3-5 years. The future development and prosperity of the rental market will mainly depend on the technical maturity and cost control of small-pitch products. As people's requirements for display effects increase, it is also a general trend for small-pitch leasing market to enter the leasing market. Its development prospects are relatively optimistic. Industry insiders predict that the global small-pitch leasing market may reach tens of billions of output value in the future.

3. Traditional advertising market: With the progress of LED display technology, the expansion of LED display to various market segments is an irreversible trend. However, in some special fields, the traditional LED display market still has strong vitality. The market performed well. As far as the current LED display market is concerned, although the small-pitch and rental market occupies a large part of the overseas market share, a fact that cannot be ignored is that the LED display still occupies a larger market share in the traditional advertising market. For example, in the traditional outdoor direct-insertion market, even if its domestic market share continues to decline, it still has broad room for development in markets such as Southeast Asia and Africa. Even in countries and regions with higher display requirements such as Europe and the United States, the traditional advertising market also occupies an extremely important position.

Summary: The current LED display overseas market has formed three main battlefields represented by small pitch, outdoor rental, and traditional advertising.