In recent years, with the rise of smart phones and their widespread popularity, the convenience of various mobile phone applications will continue to expand. People's attention has now been "attracted" by the "small screen" in the mobile phone. According to statistics from industry sources, in 2016, Chinese smartphone users spent more than or equal to four hours per capita watching their mobile phones within 24 hours. People's eyes are gradually disappearing from the previous traditional TV and MP4. Now outdoor media and the usual entertainment life have attracted a large number of users. In the past, the outdoor LED display media has always attracted a large audience with its bright and noble faces, but now it has become a big trouble for the majority of LED display manufacturers to regain the attention of those who have lost their heads. But if you can design a beautiful and vivid advertisement, or add some interactive doping in it, will it better attract the attention of pedestrians? If you want to attract the attention of the majority of people back to LED advertising, Zhonglian Chengfa believes that the following points need to be done.

　　

1. The uniqueness of LED display

We all know that the objects of outdoor advertising are dynamic pedestrians in life. Pedestrians can roughly understand product information through visual advertising images. Therefore, the design of outdoor advertising must take into account the three important factors of distance, perspective and environment. So: The first thing in outdoor display design is to plan the location and size of advertisements based on the three factors of distance, viewing angle, and environment. Common outdoor LED display screens are generally more rectangular. We have to change this when designing. It depends on the specific environment, so that the shape and background of the outdoor advertising screen can be coordinated, and the visual beauty can be better produced. In addition, the shape of the display screen does not have to be unified, and diversified as much as possible, and the size should also be drawn up according to the size of the actual space and environmental conditions. Take the example we saw earlier in a foreign country. Its street signs are not very big, it is unified with the old streets in the past, but the design is very coordinated. Therefore, outdoor advertising screens should pay more attention to a visual effect, because the basis of successful advertising is visual and contact effects.

 

2. Reminder and informative

Since we all know that the audience is a mobile pedestrian, then in the design, we must first consider the time when the audience passes the advertisement. We also know that cumbersome screens are unacceptable to pedestrians. In this way, only strange resorts can attract the attention of pedestrians with concise screens and reminders in order to attract audiences to watch our outdoor LED display advertisements. Therefore, the design of outdoor advertising should pay attention to the reminder, the form of pictures and texts, and the form of supplemented by pictures as the main text make the screen look clear at a glance.

 

3. Simplicity

In today’s society, everyone knows that the more cumbersome things are, the more people in the world dislike them, because everyone doesn’t like trouble, so the entire screen of the outdoor display screen and the entire facility should be designed more concisely, and the design must be original. , Adhere to the principle of using less but precise to create and design, the design of outdoor advertising screens leaves plenty of room for imagination for the audience. It is necessary to know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complicated the image of the picture, the more disordered it will be to the audience; the simpler the picture, the higher the attention value of consumers. This is the effective function of simplicity, which can greatly improve the user's visual display effect.

 

4. Timeliness

Successful outdoor LED display must have the same strict timeliness as other advertisements. Without certain goals and advertising strategies for advertising designers, the display screen loses its timeliness. Therefore, when designers are creating advertisements, they must first conduct market research, analysis, and forecasting activities, and on this basis, formulate the graphics, language, colors, objects, publicity levels and marketing strategies of the advertisement. Once an advertisement is published in the society, it will not only play a leading role in the economy, but also affect the realm of consciousness and play a subtle role in real life. Therefore, the designer must be responsible for his own work, so that the work can play a positive role in aesthetic education.

 

Through the above points, we know that the best thing in graphic design is that the outdoor LED display is concise and eye-catching. Try to catch the attention of users as much as possible and guide them to further read the advertising copy. If the above-mentioned LED display needs effect is achieved, I believe it will be better to attract the attention of users.