Since the emergence of the city and the development of urban construction, there is outdoor media advertising. From the initial wood carving brand, lantern flag, to the present computer printing, neon signs, LED display, outdoor media advertising has been constantly updated. Outdoor media advertising is the most popular form, has a wide affinity. Recently, China's economy has maintained a stable and rapid growth, in a good environment, outdoor advertising market has a relatively large trend of growth. As an important carrier of outdoor advertising media, Shenzhen Lianchengfa LED display screen also accompanied the emergence of outdoor advertising, helping the rapid development of outdoor advertising.

　　With the rapid development of China's advertising market, the outdoor advertising market also maintains a rapid growth rate. LED display as an important carrier of outdoor advertising, the development of LED display is accompanied by its high growth, to achieve the expansion of the industry. Many of the original inkjet based carrier, also gradually turned to LED display. The LED screen can change the display content and display dynamic video files, so it is richer than ordinary print ads. LED displays are widely recognized by outdoor advertisers for their brightness, density, and higher luminous uniformity.

　　Facing the outdoor advertising creation mode of LED display screen, LED display screen should be regarded as product innovation, and provide higher quality products and services for outdoor advertising display screen manufacturers. At the same time, the size of LED display screen has a lot of differences, in order to ensure the consistency of the effect, LED display manufacturers should make persistent efforts in hd outdoor advertising LED display research, so as to better win a development opportunity belonging to LED display.

　　In the future, outdoor LED display advertising will always exist for a long time. Industrial upgrading and low-price competition exist at the same time, so we cannot escape this problem for the time being. In order to seize the outdoor advertising market, LED display enterprises need to apply more display technology to the outdoor large screen in addition to the development ability of small and emerging fields, and form a more data-oriented outdoor advertising display effect, which is the fundamental way to deal with the development dilemma of outdoor large screen. LED outdoor advertising screen will rise to more high-end, more intelligent, more data information application mode, which will also be a best choice for the development of LED outdoor advertising large screen.

　　At present, interactive experiential outdoor advertising can be summarized as the following modes, that is, product integration interactive experience, personalized customized interactive experience, activity participation interactive experience and media integration interactive experience. Interactive experiential outdoor advertising will lead the arrival of a new era of outdoor display, LED display manufacturers and advertisers under the joint efforts, will usher in a new and more comprehensive development of outdoor advertising LED display.

　　Multi-screen integration in the application of outdoor advertising is very wide, will be a new display of outdoor advertising screen. Advertising industry has entered an era of multi-screen interaction, traditional TV, network video, mobile video, building TV outdoor media and other media constitute a large video media environment, multi-screen integration has become a consensus in the existing social advertising industry.

　　Multi-screen integration will also be a great opportunity for the future development of outdoor LED displays. Its advantages are mainly shown in: different video media have different audiences, multi-screen integration can better improve the advertising arrival rate; Multi-screen integration can also improve AD reach frequency, exposure, brand perception, and purchase intent. The era of multi-screen integration will bring outdoor advertising to a new direction of development. It not only improves the resource utilization of LED outdoor advertising, but also brings a new advertising experience to outdoor. Thus also LED to the growth of outdoor LED display advertising demand. This is a positive effect for all users.