Many people know the complexity of the sources of small-pitch LED brands: traditional LED display industry, LED lighting industry, advertising and digital, notice industry, LCD splicing wall industry, DLP and LCD splicing wall industry, security display industry , Education industry, etc.... Because of the complexity of the source, the "different mentality" of different small-pitch displays is also created. Make it more popular.

Take LCF as an example. It focuses on the brand of LED display. Its product strategy is to work hard to do a good job in technology, work hard to upgrade products, and do a good Brands with more large-pitch products have a business mentality that sees small-pitch LEDs becoming more mature, hoping to achieve better results. Enterprises in the LCD splicing wall industry have long been constrained by the problem of excessively large LCD splicing seams. In my eyes, small-pitch LED products are a means to meet the high-end needs of their customers; for DLP splicing manufacturers, entering small-pitch LED screens is "passively responding to the strong market challenges of competing products." These companies are motivated to promote the popularization of the latest technology. Not big...

It can also be said that: not all participants in the small-pitch LED screen industry have come in with the goal of "construction industry". It is not an exaggeration that some people in the industry have said that they "have their own ghosts." Especially in 2016, small-pitch LED screens were once again popularized on the basis of price declines, and greater progress has been made in the "price-sensitive" markets such as security and digital signage. This has brought a large number of LED display manufacturers who have no opportunity to quickly join.

This fast manufacturer takes price and scale as the main marketing logic. On the one hand, some of the small-pitch LED product lines with slightly larger pitches are not technically difficult and relatively easy to get started. On the other hand, these products have maintained a gross profit margin of about 50% for a long time. These two factors allow these fast-growing LED manufacturers to take advantage of opportunities. When this strategy entered the small-pitch display industry with a brand-new attitude, the original image of "high-end, high-profile" in the original market was gradually broken. This change is becoming more and more obvious in 2016 and will change the industry brand pattern in 2017.

For such a strong small-pitch LED brand in the traditional market, how to use technology differentiation, build high-end market barriers, and maintain their high-value image has become a challenge. For such fast and irregular LED manufacturers, the crisis will become greater and greater, so these fast manufacturers with open arms are bound to become a hazard. We should resolutely fight against this phenomenon and not allow them to affect a good atmosphere in the existing social industry.

If the LED display market led by LCF before 2016 is more a technological upgrade, then in 2017 and beyond, this law will change from a technological upgrade to a "confrontation of different strategies between internal camps." ". In 2017, the internal brand confrontation of small-pitch LED displays will be more intense, but Lianchengfa is not afraid, because they are already ready to go.