Industry competition is becoming more and more concentrated. How LED display manufacturers build an ecosystem to stand out

Publisher: Supplier of LED Display Time: 2019-12-10 19:30 Views: 2035

      In 2019, the LED display market has been ups and downs. Affected by the overall economic environment, the market situation of the LED display industry is also relatively severe. At the same time, the competition within the industry is becoming more and more fierce. The market is developing with each passing day, and the industry is no longer the same industry as before. Up. It is foreseeable that in the next few years, the integration of industry resources, passive or active corporate mergers and acquisitions, and increasing brand concentration will bring about major adjustments to the LED display application industry pattern in the future. It will also be the general trend, and the competitive advantage will be Further move closer to companies with technological advantages, channel advantages, and scale advantages.  



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1. The concentration of LED screen companies continues to increase: At present, the LED display industry is facing many problems: First, the country and the government’s dividends are reduced, and there may be differences in import and export tariffs, which will change many LED displays. Screen manufacturers’ purchasing plans and relocation decisions, the wait-and-see atmosphere in the industry, and market uncertainty will curb market demand; secondly, although the MiniLED/MicroLED process is in full swing and has become a new market Frustrated, structural overcapacity, increasingly saturated markets, and other issues have become increasingly prominent. In this "weak meat and strong food" situation, we increasingly feel that the brand concentration of LED display companies continues to increase. With the fierce competition in the LED display industry, the integration of the upstream and downstream industrial chains of the entire industry has accelerated, and the market concentration has gradually increased. While the overall industry has maintained growth, mergers and acquisitions within the industry have accelerated, and it has evolved into large-scale competition.

 

The LED display industry is undergoing varying degrees of transformation and transformation and global industrial chain integration. The mergers and acquisitions of the LED display industry continue to be staged. Mergers and acquisitions can enable enterprises to obtain dominant technologies and resources, and can enhance production scale, Reduce production costs; it can also strengthen the efforts to open up the market, and the leading LED display companies have strong technology, strong capital reserves have invested heavily in technology research and development, production equipment, strengthen corporate production capacity, integrate many excellent supplier resources, and create better quality In the industry chain, in this process, it is inevitable that part of the sales share of small and medium-sized enterprises will be eaten away, and the reshuffle and integration of the LED display industry will be accelerated. Display enterprises pay more attention to the optimization of enterprise production and carry out effective resource integration.

 

2. Finding breakthroughs in technological innovation, channels, and building an ecosystem: Under the background of new policies, new situations, new opportunities and new challenges, actively seeking high-profit market segments and "blue ocean" markets will become the main attack of many companies direction. Brands in subdivisions such as transparent screens, rental screens, and commercial displays are also constantly concentrating. Some strong screen companies continue to stand out. With their strong technical advantages, they still maintain a stable market share even when the market is falling. These companies have been focusing on a certain segment of the market. They have become the representatives and leaders of the industry segments, relying on the concentration of strength and attacking one point to form a breakthrough focus strategy. Some companies are also committed to deepening the channel market. Continuously broaden the scope of services around the channel market.

 

In addition, it is increasingly important to build your own corporate ecosystem. The biggest challenge in this process is how to balance and maintain the relationships and interests of all aspects of the industrial chain such as suppliers, partners, and customers, while being able to obtain advantageous resources from the outside. To integrate. To achieve this, building an open and cooperative platform and creating a win-win ecosystem for all parties can be described as a big way. For screen companies to obtain profits and achieve development, it is no longer the previous development alone, but information communication, efficient coordination, and group development, so as to achieve competitive costs, innovative technologies, continuous and stable quality, and fast and thoughtful services. , To build comprehensive competitive strength, and ultimately create greater value for customers and win a broader market.

 

Market competition and industry reshuffle are the necessary stages of industry development. The LED display industry is of course no exception. The integration of the upstream and downstream industry chains in the industry is accelerating, and the market concentration is gradually increasing. The resulting brand concentration continues to increase, The continuous wave of mergers and acquisitions is an important manifestation of the industry’s continued healthy development. Therefore, LED display companies should not only rely on market segmentation and innovative product technologies to enhance product value, but also expand upstream and downstream of the industry chain to achieve the entire industry. Chain layout, and strengthen resource integration, improve service levels, and comprehensively improve the technical content of products.