In recent years, more and more outdoor LED display, stadiums, highways and other places are everywhere, people's eyes are from the traditional television, outdoor media and the usual entertainment end of life is attracted to the past. Once the new outdoor LED media, has been his bright “high” face, attracted a lot of viewers, but now, to recapture the loss of those “low head” of the attention of the people, has become the majority of advertising owners of the trouble. If you can design a beautiful and moving ads, add some interactive information, is it possible to re-attract the pedestrian's eyeballs back? For different places of outdoor LED display screen how to design to meet the needs of users?

1, uniqueness

The object of outdoor LED display advertising is dynamic pedestrians, pedestrians through the visual image of the advertisement to accept the commodity information, so the outdoor advertising design should consider the distance, perspective, environment three factors.

Therefore, the first step of the design should be based on the distance, viewing angle, environmental factors to determine the location and size of the advertisement. Common outdoor advertising is generally rectangular, square, we have to design according to the specific environment, so that the shape of the outdoor advertising and the background to harmonize, produce visual aesthetics. The shape does not have to force uniformity, can be diversified, the size should also be based on the size of the actual space and environmental conditions. Such as Italy's street sign is not very big, and its ancient streets are harmonized and very coordinated. Outdoor advertising should focus on creating a good visual effect, because the basis of advertising success comes from the contact effect of the attention.

2, reasonable graphics and copy design outdoor advertising design should follow the aesthetic principles of graphic design

In outdoor advertising, graphics can attract people's attention, so graphic design is particularly important in outdoor advertising design. Graphics can be divided into two forms: advertising graphics and product graphics. Advertising graphics refers to graphics related to the advertising theme (characters, animals, plants, appliances, environment, etc.), product graphics refers to the marketing and introduction of goods graphics, in order to reproduce the appearance of the appearance of the goods, so that the audience to see clearly its appearance and inner functional characteristics.

3, the scene of interactive advertising model will become mainstream, outdoor advertising will be inspired by the characteristics of the drums

Road pedestrians are not focused on the display here, there are many factors. But if you can play the ads in the value of business feedback to customers some of the preferential activities (such as scanning code discounts, attention to the gift draw or some hanging taste “secret”, etc.), will be a lot of pedestrians attracted to the eyeballs. Let's look at a case: the famous lingerie brand Victoria made a very stylish outdoor advertising, in the model chest covered with QR code, advertising copy is nakedly full of temptation - “Real Lily'secret! “, so you can not wait to pick up your cell phone to shoot the QR code, it turns out that behind the QR code is Victoria's Secret lingerie, really as the ad slogan says, “sexier than skin”. In this case, who can hold it?

4、Remarks

Since the audience is flowing pedestrians, the design should take into account the position of the audience through the advertising time.

Cumbersome picture, pedestrians are not willing to accept the international newsletter, only a surprisingly simple picture and revealing form to attract the attention of pedestrians in order to attract the audience to watch the ads. Therefore, outdoor advertising design should focus on suggestive, illustrative, image-led, text-assisted, the use of text should be simple and clear and avoid lengthy.

Such as Italy's street signs are not very large, and its ancient streets are unified, very coordinated. Outdoor advertising should focus on creating a good visual effect, because the basis of the success of the advertisement comes from the effect of contact with the eyes.

5, simplicity is an important principle in outdoor advertising design

The whole picture and even the entire facility should be as simple as possible, the design should be unique, always adhere to the principle of less but fine to think hard, outdoor billboard design trying to give the audience a full margin of imagination. We should know that the value of consumer attention to advertising and the amount of information on the screen is inversely proportional to the amount of information. The more complex the image of the picture, the more disordered the feeling of the audience; the more simple the picture, the higher the value of consumer attention. This is the effective role of simplicity.

6, planned Successful outdoor advertising must be the same as other advertisements have its own tight plan.

Without a certain goal and advertising strategy, advertising designers lose their guiding direction. Therefore, when designers create advertisements, they should first carry out market research, analysis and prediction activities, and on the basis of these activities, they should formulate advertisements' graphics, language, colors, objects, publicity levels and marketing strategies. Once the advertisement is released to the society, it will not only play a leading role in the economy, but also play a role in the field of consciousness and have a subtle effect on the real life. Therefore, the designer must be responsible for his own work, so that the work can play a positive role in aesthetic education.

Therefore, in the graphic design should strive to be simple and eye-catching. Graphics should generally be placed in the visual center of the position, which can effectively capture the viewer's line of sight, guide them to further read the ad copy, inspire resonance. In addition to graphic design, but also with vivid copy design, so as to reflect the outdoor LED display advertising authenticity, dissemination, persuasive and motivational characteristics.