This year, Lianchengfa, an integrated service provider of sound-optical and intelligent manufacturing, has received a number of good news. First, it was successfully approved to establish a post-doctoral innovation practice base, and then it was awarded the title of National Specialized and New "Little Giant" Enterprise. These two high-gold honors show the strength of Lianchengfa's comprehensive strength, and also show the effectiveness of its adherence to the technological innovation line, which has made the industry look at it.

Recently, a reporter from the Digital Audiovisual Engineering Network entered Lianchengfa and had a technical discussion with Mr. Gu Wei, the R&D director of Lianchengfa, and conducted in-depth exchanges on topics such as Lianchengfa’s core technical strength.

　　Mr. Gu Wei, R&D Director of Lianchengfa

This year, Lianchengfa was approved to establish a post-doctoral innovation practice base, and later won the title of "Little Giant" Enterprise of National Specialty and Specialty, which represents that Lianchengfa's technological innovation strength has been highly recognized. People in the industry expressed their appreciation for this and were surprised at the same time. How did Lianchengfa take off these two important honors with extremely high gold content? In this regard, Mr. Gu revealed the technical strength of Lianchengfa and decrypted it for us.

　　Top academic/technical talents join to create a smooth path for R&D and innovation

Mr. Gu said that the fundamental reason for the establishment of Lianchengfa’s post-doctoral innovation practice base is that the LED display industry is highly homogenized and the technical threshold of conventional products is low. Although "a hundred flowers bloom", there is no "a hundred schools of thought". Many small and medium-sized enterprises are satisfied with simple generations. The industrial manufacturing model is not only detrimental to the development of the enterprise itself, but also detrimental to the ecological progress of the industry. As the first batch of state-level high-tech enterprises and "double-soft enterprises", Lianchengfa has the strength and responsibility to eliminate the current status of the industry and lead the healthy development of the industry. Lianchengfa cuts from the technical level, focuses on technological innovation, improves core competitiveness, uses technology to drive the industry, promotes a virtuous circle of the industry, and contributes its own strength to the development of the industry. At the same time, the establishment of the base marks that Lianchengfa has established an important carrier for cultivating and attracting high-level innovative talents, and has mastered an effective way to cultivate high-level young innovative talents.

The team has dozens of members, 5 PhD leaders, including 3 postdoctoral fellows. The person in charge, Dr. Dongping Liu, is a Ph.D. from the Institute of Physics of the Chinese Academy of Sciences, a senior researcher, and a postdoctoral fellow at McGill University in Canada. He focuses on artificial intelligence algorithms and 5G. He has made important progress in this field, and some research results are internationally leading. The team members come from major domestic and foreign well-known research institutes and institutions of higher learning, with rich industry experience background, and provide strong talent momentum for Lianchengfa's technological innovation.

　　The era of "little giants" has come, and it depends on years of hard work.

Talking about Lianchengfa’s recent national specialization and new "little giant" enterprise title, Mr. Gu said that "little giant" is the highest-ranking and most authoritative honorary title in the evaluation of small and medium-sized enterprises in the country, and he won the honor this time. , Means that Lianchengfa’s professional and refined route is highly recognized, which means that Lianchengfa’s independent innovation capabilities and core competitiveness have reached a high standard, which means that Lianchengfa’s ability to master key core technologies is recognized and has excellent quality and efficiency.

At the same time, Mr. Gu pointed out that the arrival of the "little giant" era is not an overnight success, but the result of years of hard work by Liancheng, a double attack in manufacturing and technological innovation, and a step-by-step approach.

In terms of manufacturing: Lianchengfa has realized the automation and intelligent operation of the entire production line with a domestic production base of 60,000 square meters, world-class production equipment, and efficient production technology. The workshop is equipped with 100 sets of the most advanced imported Japanese NPM high-speed SMD, a number of independent intellectual property rights of automatic aging lines, automatic immersion test equipment, testing instruments, the monthly output of display screens can reach more than 20,000 square meters, and the monthly output of modules can reach 250,000. . The production process is strictly in accordance with the ISO9001:2008 international quality control process. The product quality is excellent. It has passed RoHS, CCC, CE, FCC, ETL, IP67 dustproof and waterproof test, high and low temperature test, corrosion test, TUV safety certification and other 85 majors. Test certification and professional certification in 5 international regions, product key technical indicators, manufacturing technology, high-end research and development level leading the international advanced, domestic industry level.

In terms of technological innovation: The company's annual R&D investment accounts for about 8% of the total investment funds, and the specific amount ranges from tens of millions to tens of millions. It not only actively integrates internal resources, but also cooperates closely with external institutions, deeply integrates production, learning, research, and application, implements an innovation-driven strategy, and promotes product development and innovation based on user needs. It has hundreds of core intellectual property rights and 50 authorized patents. . Relying on its technical ingenuity, it has won many honors such as the provincial high-tech and special new enterprises, the top 100 independent innovation enterprises, and China's leading technology brands, laying a good foundation for the title of "Little Giant". Mr. Gu said that without Lianchengfa’s past efforts, there would be no Lianchengfa’s achievements today. These honors belong to all employees of Lianchengfa!

Finally, Mr. Gu emphasized that Lianchengfa will unswervingly follow the technological development route, dare to be the first in all fields of the industry, take the courage and courage to dare to try, take the lead and take the lead in improving the industry ecology. As the Guangdong Province Smart Energy-saving LED Display Engineering Technology Research Center and the Energy-saving and Environmental Protection Industry Innovation Demonstration Unit, Lianchengfa responds to the country’s call for both green and efficiency, and strives to create an energy-saving economy; as the chairman of Shenzhen Semiconductor Industry Development Promotion Association The unit, Lianchengfa and Shenzhen Semiconductor Promotion Association actively carry out service work and jointly build a service economy; at the same time, Lianchengfa actively participates in the formulation of three industry standards, regulates industry operations, and contributes to the healthy development of the industry. In the future, Lianchengfa will continue to play its role as a "vanguard" and take technology leadership as the foundation to promote the high-quality development of the industry.

　　Summarize the direction of international hotspot technologies and prepare for a protracted technological war

According to General Gu, the Lianchengfa Postdoctoral Innovation Practice Base is based on detailed data to investigate and analyze the current situation of the industry, accurately decompose the technical pain points of the industry, and benchmark the international technical team. After long-term preliminary preparations, the research direction was determined, long-term and short-term topics were formulated, the division of labor was organized and coordinated, and the overall plan goal was set. At present, the base has four departments: Advanced Display Technology Research Institute, 5G Internet of Things Technology Research Institute, Virtual Reality Technology Research Institute, and Artificial Intelligence Technology Research Institute, which independently establish projects every year. Long-term topics include Mini/Micro LED display research, quantum dot technology research, 5G related technology, entertainment interactive AR technology, smart city related technology, virtual image creation and other related topics in the international frontier technology direction. Independent research and development application topics are practical application-oriented, including smart city green 4K/8K presentation applications (very low-energy HDMI technology applications), Lianchengfa 5G communication routers, live concert AR application technology (AR perspective concert APP), Smart city demonstration exhibition hall. Cooperative conversion topics include extremely low energy consumption electronic paper presentation technology, V2X car networking automatic push system, and individual situation capture at concerts. It is expected to achieve application results within 1-2 years. As a short-term goal, research progress is accelerating.

In the current Internet of Everything, Lianchengfa judges that these fields will overlap with the display screen in the future, so it is a step ahead and the layout is carried out in advance. As a subject of great international concern, Mr. Gu said that the advanced layout is conducive to following up international research and development. When major breakthroughs in international technology occur, Lianchengfa can prepare to deal with it and promote the implementation of technology. From another perspective, what the base is doing is not only technological innovation, but also technological reserves.

Mr. Gu pointed out that these technical studies are not focused on the present, but on the future. Although there have been some preliminary results, the longer-term results need to be seen in the future. There is a saying in Huawei's technology department, "Sit on the bench for ten years", which requires R&D personnel to endure loneliness, persevere, and strive for long-term goals. Lianchengfa's vision is to be a world-class integrated service provider of sound, light, and electronics. It is also learning from a first-class enterprise like Huawei, setting its sights on the future and laying a solid foundation for development.

　　Promoting production through research has achieved remarkable results, and a variety of products have achieved excellent results

Mr. Gu said that at present, in addition to strong project screens, rental screens, stage screens, etc., Lianchengfa continues to maintain leadership in Mini LED display technology, naked-eye 3D creative visual displays, XR virtual production and 5G+8K innovative applications. A major breakthrough has been made. Innovating various products serving traditional commercial display scenes, stage performance virtual simulation scenes, smart city scenes, etc., the integrated solution has received strong responses.

In terms of traditional commercial display scenarios: Lianchengfa has mastered the core display technology of small-pitch LEDs, and was one of the first companies in the industry to launch small-pitch LED products, which are widely used in the mid-to-high-end display market. Among them, the self-developed small-pitch LED Longxian series P1.25 was selected into the "Shenzhen Innovative Product Promotion and Application Catalog" and received strong support from the government. Innovative product promotion and application catalogue contains extremely high gold content, and the declared products must be highly innovative, with important improvements and innovations in structure, materials, technology and even technical routes, and the main technical indicators and performance parameters have reached the domestic advanced level and have major applications. value. At the same time, the declared product must have the characteristics of rigid quality standards such as complete functions, good performance, safety and reliability. Longxian series, as the king of small pitch and the representative of high cost performance, combines the advantages of SMD, COB, GOB and other technologies. Mass production and sales have become the proud work of Lianchengfa. The selection of the Longxian series means that Lianchengfa’s technology R&D team has continuous innovation capabilities, and the R&D investment intensity continues to be higher than the industry average. The products conform to the national industry development orientation and are well recognized by the market. Ultra-high-definition display technology is internationally leading.

In terms of stage performances: Lianchengfa has built standardized stage rental screens, personalized customized screens, and now combines the latest technologies such as sound, light, electricity, AR/VR, and can provide glow sticks, screens, domes, etc. A variety of live interactive scene solutions, successfully undertook the concert projects of many well-known artists such as Jay Chou, Wilber Pan, Angela Chang, Zhang Jie, etc., and created an excellent feedback word of mouth with the help of integrated control, stage creative display, and wonderful design. The field is at the forefront of the world.

In terms of smart city scenarios: As a builder of the new infrastructure of smart cities and the executive vice president unit of the Shenzhen Smart Pole Industry Promotion Association, Lianchengfa started the product layout of smart light pole screens as early as 2015 and has now formed Mature technical standards and a complete R&D and production system provide a comprehensive smart city solution based on 5G smart light pole screens. Lianchengfa has established a smart pole ecosystem that integrates 5G micro base stations, smart lighting, environmental monitoring, video monitoring, information interaction and other functions. Using smart pole cloud management platform as a means to achieve resource integration, comprehensive governance goals, and achieve The full-sensing and full-coverage smart city characteristic light pole screen system promotes the development of the smart pole industry and accelerates the pace of smart city construction. General Gu believes that smart light pole screens will become the new blue ocean for outdoor applications in the future, and in the coming era of smart light poles, Lianchengfa will surely leverage on its own advantages.

Postscript: At the end of the interview, Mr. Gu demonstrated to reporters his strong confidence in the vitality of Liancheng. He pointed out that Lianchengfa has a 50,000-square-meter acoustic and optoelectronic smart industrial park and a 60,000-square-meter production base. It has established channel cooperation links in more than 30 countries around the world, and is selling well in many provinces, cities and regions in China. There is no doubt about its hard power. At the same time, Lianchengfa relies on years of accumulated technical experience to give full play to its role as a post-doctoral innovation practice base, continue to promote R&D and innovation, and independently master hundreds of core knowledge and technologies. Strength is Lianchengfa's greatest confidence. Lianchengfa will continue to keep pace with the times, accelerate technological upgrading, improve industrial competitiveness, build an integrated industrial layout, and interpret a full-scene ecosystem!