On June 18th, the LED commercial display industry suddenly ushered in a thunder-Lianchengfa, an integrated service provider of sound and light, made its first attack on the field of live delivery, and achieved a remarkable record of 100 million turnover and became famous! It can be said that “the sting dragon has fallen asleep, and a thousand mountains have been shaken by a whistle.” On the occasion of the victory of this event, a reporter from the Digital Audiovisual Engineering Network entered the Liancheng Fasheng Optoelectronics Intelligent Industrial Park to respond to Liancheng’s leading activities. Special interview with founder and president Ms. Long Pingfang。

　　联诚发创始人兼总裁龙平芳女士

The so-called women do not allow beards and eyebrows, the beauty is better than the son. Lianchengfa has reported frequent successes in recent years, and it is indispensable for Mr. Long's strategizing efforts. As one of the few female entrepreneurs in the industry, how does she plan the overall layout and make Lianchengfa grow and develop like a raging fire? Seventeen years of hard work, seventeen years of hard work, seventeen years of prosperity. How many years of wind and rain has been infested behind, and how much hardship and sweat are there to water the gorgeous flower of success?

During the interview, Mr. Long demonstrated an open-minded and generous outlook on life and an independent female personality who is self-reliant and self-reliant. Perhaps from her words and deeds, we can see Weizhishu and appreciate the mystery of Lianchengfa's standout.

Strategize and win thousands of miles

Digital Audiovisual Engineering Network: Hello, thank you for accepting our interview during your busy schedule. It has been a long time since the last interview. Can you give us a brief introduction to the latest situation of Lianchengfa?

Long Pingfang: Since the day when Lianchengfa defined itself as an integrated service provider of acoustic and optoelectronic intelligent manufacturing services, and established its presence in the acoustic and optoelectronic intelligent industrial park, great changes have followed. I plan the development of the company with a view of the overall situation, divide the operation into several parts to find the layout, and firstly lay the technical foundation of Lianchengfa. I have won many honors in this process. I am most proud that Lianchengfa was successfully selected into the Shenzhen Human Resources and Social Security Bureau's 2020 list of post-doctoral innovation practice bases (municipal-level) approved by the Shenzhen Municipal Human Resources and Social Security Bureau. This represents the city and district leaders and Experts fully affirmed and recognized Lianchengfa's technical strength, scientific research level, innovation ability and talent training work, and at the same time provided an important platform for Lianchengfa to promote independent innovation, strengthen school-enterprise cooperation, and introduce and train high-level talents.

The post-doctoral innovation practice base has a total of 5 doctors, including 3 post-doctors. The long-term research direction is Mini/Micro LED, quantum dot technology, 5G edge computing, virtual reality technology, artificial intelligence technology and other advanced technologies. Use deep fusion. The head of the base, Dr. Dongping Liu, is a Ph.D. from the Institute of Physics of the Chinese Academy of Sciences, a senior researcher, and a postdoctoral fellow at McGill University in Canada. He has won the first prize of the Beijing Municipal Science and Technology Award and has brought strong technical talents to Lianchengfa. In addition, Lianchengfa has also been recognized by the Guangdong Province Smart Energy-saving LED Display Engineering Technology Research Center, and has been elected as the chairman unit of the Shenzhen Semiconductor Association and the executive vice chairman unit of the Shenzhen Smart Pole Industry Promotion Association, etc., in order to promote the industry Sustainable and healthy development has made important contributions.

In addition to the technology research and development side, Lianchengfa has also carried out strategic changes and plans on the product side and the market side, from the investment of hard assets to the construction of soft power, and the creation of value with talents. Lianchengfa has not increased or decreased its staff for three consecutive years. We are now pursuing the strategy of “no resignation and no recruitment” to stabilize the original talents and maximize the talents accumulated over the years, so that every post Each has its own right to create a solid "talent pyramid".

Climb high and look far, horizontally and horizontally

Digital Audiovisual Engineering Network: In the large-screen display industry, various subdivision technologies are slowly spreading, including small-pitch LED, LCD, OLED, projection, and other display technologies. What do you think of the development of these technologies? What are the leading advantages of Lianchengfa's technologies?

Long Pingfang: The phenomenon of homogeneity in the LED industry is becoming more and more serious. Although there is considerable room for development in the subdivisions, the product technology is still similar. Therefore, I took my vision as far as the national strategy level, reversed the thinking that was only market-oriented, formulated a strategy to follow the national technology direction, and invested in the establishment of a post-doctoral innovation practice base. The so-called climb high and look far, stand high, and see a broader world. The base has become the company's most important source of research and development, and it is also the company's largest core competitive advantage. The research results of the base are completely owned by Lianchengfa and are exclusive patents, which will increase the added value of our products to a new level of value. After the post-doctoral innovation practice base has matured, we also plan to establish an academician innovation practice base, which is truly at the forefront of the industry, leading the future industry with cutting-edge technology, and letting production follow the pace of technology development.

Take care of each other and treat others sincerely

Digital Audiovisual Engineering Network: Recently, market changes such as rising raw materials and policy changes have an impact on Lianchengfa’s operations? What measures will it take next?

Long Pingfang: The recent changes indicate that the time for the market to rush into the sand has come. Cruel market laws will only write the history of winners. In this tough battle, I am very confident that Lianchengfa will be the last laughing company. one. Dare to make such a conclusion, not only because of my optimistic and unhurried attitude when encountering crises, but also because the major partners have proved the weight of Lianchengfa in everyone's mind with sincerity and practical actions. In the difficult moment when everyone is carrying heavy loads, they continue to supply Lianchengfa under tremendous pressure. Fortunately, I am a person who is favored by kindness. Thank you for your trust in Lianchengfa for the kindness of dripping water. I will use 17 years of honesty to prove that I will always share weal and woe with my partners and friends!

Digital Audiovisual Engineering Network: Generally speaking, the life cycle of private enterprises is relatively short. Lianchengfa has been established for 17 years and has been developing relatively well. What is the secret of your success? In terms of management, what good experience do you have, or More impressive setbacks or lessons?

Long Pingfang: I am ashamed to put the word "success" on my body. I think I am far from being successful, but I have been running a business for many years and I do have some insights. Colleagues exchange and share. Trust, persistence, and strategy have been my principles for being a man and running a business for many years. The reason why Lianchengfa is called Lianchengfa is to take its meaning of "union, integrity and development". Only by forming a bond with others, working together and treating each other with integrity, can it grow and develop. Whether it is a partner, customer, or my employee or friend, since you choose to believe, there is no need to doubt. In the course of years of hard work, the trust I have paid has not been let down, but I have never changed my course because of this.

　　 I think business strategy is like marching in battle, but there are rules to follow. Only people's hearts are elusive, and there has never been any routine, only the word "sincere" by heart. I appoint people on their merits, and pay attention to both sense and reason, and respect each other, so as to cultivate a group of good soldiers and strong generals with one heart and one mind. It is precisely because of the concerted efforts of all people, everyone can see that each of Lianchengfa's employees is full of positive energy, sweats for the company, and does not spare their own strength. Just like this live event, thanks to their super-high work efficiency, they were able to achieve a good result of 100 million in turnover.

Pioneering and enterprising, the future can be expected

Digital Audiovisual Engineering Network: At the end of 2019, Liancheng Fasheng Optoelectronics Smart Industrial Park officially opened. It has been one and a half years since then. What kind of effect has been improved?

Long Pingfang: All facilities of Liancheng Fasheng Optoelectronics Smart Industrial Park were independently invested and constructed by Liancheng Fa, with an initial investment of 60 million yuan, covering an area of 50,000+㎡, which is specifically composed of Jinxing Building, Jupiter Building, Mars Building, and Saturn Building. In the name of the planets in the solar system, the vast universe is jointly constructed, which implies that the shining planets glow and heat in the universe, and herald the endless development of Lianchengfa. Among them, the Saturn Building is a dormitory for Lianchengfa employees and an apartment with luggage. The surrounding area is equipped with canteens, supermarkets and leisure places. The living environment is first-class, allowing employees to develop without worries, enhancing the cohesion of employees, and bringing employees a sense of belonging. .

The park brings together high-tech enterprises such as sound and light system integration, digital innovation and development, artificial intelligence, Internet development, and is equipped with a modern multifunctional "SKY HOUSE" exhibition hall that shares 1,000+ square meters, which can carry out business activities such as conferences and roadshows. Now the daily flow of the exhibition hall Reach 200+ people; and can provide services including full case planning, financial and commercial guidance, and have a complete industrial chain layout and integration capabilities. It is a high-end comprehensive industrial park integrating R&D, production, sales, operations, and cultural performances. . The transformation and upgrading of the industrial park reflects the strong capital strength of Lianchengfa, spreading the brand culture of Lianchengfa, enhancing the influence of Lianchengfa's brand image, and setting a benchmark for the industry as a comprehensive industrial park. More importantly, Lianchengfa has since established a complete independent industrial chain and sound industrial supporting facilities, which not only completed the internal expansion and empowerment of the enterprise, but also carried out cross-field extension and construction. At present, there are more than 100 enterprises in the Acousto-Optic Smart Industrial Park, with an annual output value exceeding 2 billion.

The jade has been polished into many tools, and the sword will sink into the sky and bury it. Seventeen years of hardening and hardening have long allowed Lianchengfa to forge a pine-like upright and unyielding character. No matter how difficult and difficult the road ahead, the baptism of wind and rain will only make them more resilient! All employees of Lianchengfa are full of enthusiasm and bravely climb the peak. According to Mr. Long, Lianchengfa’s Q1-Q2 performance in 2021 has been tied to the full year of 2020, setting a new record. In the future, Lianchengfa will continue its efforts to consolidate the development strategy of the three major sectors of smart city new infrastructure, cultural performance, commercial display and eight application scenarios solutions, and continue to overcome obstacles and ride the waves in the field of cultural performance and smart city!

Reporting media: Digital Audiovisual Engineering Network