Long Pingfang, founder of Lianchengfa Company, double master of Peking University HSBC Business School, engaged in the LED industry for 20 years, the top ten national figures in the LED industry, Boao Confucian trademark pole, calm and pragmatic style of work, and a keen business sense to promote the company 16 years of steady development!

   From entering the LED industry, Long Pingfang started from the first-line production, to the establishment of Lianchengfa, to the forefront of the industry, and successfully listed. The 20-year road of progress is by no means a mere spectacle. It depends on step-by-step progress to achieve today's brilliance. With extraordinary courage, foresight and execution, she adheres to the management approach of "aspirational, morality and talent. Simultaneous understanding and courage to explore", leading Lianchengfa to be at the forefront of the industry and usher in a broad market. prospect.

     Recently, a reporter from Digital Audiovisual Engineering Network had the honor to conduct an exclusive interview with Ms. Long Pingfang, the founder of Lianchengfa. In addition to understanding Lianchengfa’s strategy, he also listened to the essence of Longzong’s business management and what he felt on the road to entrepreneurship. 

 Long Pingfang: "Controlling perfection and feeling the extraordinary vision" is the slogan and pursuit of Lianchengfa, and "controlling perfection" is also the key to Lianchengfa to ensure the ideal results of products and operations.

  Lianchengfa has the cutting-edge production technology in the industry, has launched many products with superior performance, and has also constructed a new channel marketing model. All this stems from our strict adherence to every detail and the pursuit of ultimate perfection. The so-called "control of perfection" means that every process and detail of products and marketing are timely monitored and specific reports are formed to make them strictly implemented as planned, and the final results will be as perfect as the budget. Only with lofty aspirations and strict requirements on every detail can a company become the top of the industry. If you choose to compromise every time, you are destined to be unable to achieve perfection.

 Controlling all aspects of production and operation requires the unanimous trust of employees from all over the company. Only when employees fully trust me and firmly implement the production and marketing goals can they not forget their original intentions, and only then can the company create brilliance and excellence. To gain the trust of employees, leaders need to fulfill their responsibilities to employees, lead employees to develop together, and create a better future for employees. This is also the pattern that a leader should have. So when I built the Smart Park, the first thing I did was to solve the staff dormitory problem and ensure the stable life of Lianchengfa employees. This is not only a battlefield for the more than 500 employees of Lianchengfa Group to work hard and enterprisingly, but also a paradise for them to live and relax. Only when the employees' stable life is guaranteed can the company develop steadily.

    People Oriented, Emotional and Reasonable, Building a Humanized Harmonious Enterprise

  Digital Audiovisual Engineering Network: The development of every outstanding enterprise is inseparable from the management art of the leader. Do you have any experience in personnel management? Are there any characteristics of the company's management style?

 Long Pingfang: Lianchengfa has been in existence for 16 years and has grown from only 30 employees to hundreds of employees. We do not want the company to have only cold management, but are committed to building a humane and harmonious enterprise. The name "Lianchengfa" means unity, integrity, and development. The company must first realize the unity of the internal personnel of the company, and fulfill the responsibility to the employees, so that the company can develop better. People-oriented is our consistent management philosophy.