Clearly, LED displays have a lot of room to grow in theaters. Lian Chengfa's move seems to mean that from now on, LED screens will be able to further enter the cinema market.

Who is in charge of ups and downs? How far is the LED display enterprises to expand the cinema road?

Publisher: Supplier of LED Display Time: 2017-05-12 11:02 Views: 2037

　Not long ago, LCF launched its latest visual display product: a 34-inch LED cinema display equipped with HDR high dynamic range image technology. It is the world's first cinema display equipped with this technology. Lianchengfa said that the display supports 4K resolution, which has gone beyond traditional projection technology and can bring extraordinary visual enjoyment to the experiencer in terms of image quality. The company will open its Movie screens in Korea and the U.S. in the first half of this year and launch the screens globally at the end of the year.

　　Until now, LED screens have been used in only a small part of cinemas, such as the big LED screens at ticket offices that scroll through movie schedules. Clearly, LED displays have a lot of room to grow in theaters. Lian Chengfa's move seems to mean that from now on, LED screens will be able to further enter the cinema market.

　　In terms of technology, LED with small spacing can ignore the limitation of playing area through seamless splicing, and after the spacing is greatly reduced, the clarity can and can rival DLP and other projection technologies, and the market share of the movie is just around the corner. But industry insiders say 34 feet is too small for a standard theater, which currently has screens of 45 to 65 feet, while IMAX screens are 72 feet wide. And if Liechengfa's LED screen wants to be that size, it will no doubt pay a staggering price. Apart from price and technology, what are the obstacles to LED displays in cinemas?

　　At present, in the professional cinema market, professional film projection equipment are projectors. This is because, before the advent of LED small spacing, the display technology that can take into account both high definition and large display area had only projection options. Under this premise, the international digital film has been further standardized with its development, which is also known as DCI (International Digital Film Standard). The promulgation of the specification ensures that the digital cinema projection system in technical indicators, production and manufacturing, quality control and other aspects to achieve international unified standards, is the digital cinema equipment manufacturers, integrators and exhibitors to make important guidance of the specification, is currently the international universal digital cinema system certification standard.

　　In August 2007, according to the relevant standards published by DCIV1.1 and SMPTEDC28 (also with emphasis on the basic principles, content and indicators of DCI), China formulated the "interim technical requirements for digital cinema" GD/ jo17-2007. Most indicators of this standard are the same as those of DCI standard, which also accommodates DCI's dominant position. It can be seen that both domestic and international technical specifications for digital films are based on DCI or DCI specifications. This means that if a digital theater is to be opened, its projection equipment, including digital movie projector and movie server, must pass DCI certification. The reference technology of DCI in establishing certification standards is DLP projection invented and carried forward by TI. And it's not just DCI organizations that love DLP. In 2009, the Board of governors of the Academy of Motion Picture Arts and Sciences recognized DLP as the industry standard for color accuracy, making it the technology of choice for movie theaters, post-production studios and 3D technology manufacturers worldwide.

　　To sum up, DLP technology has become an irreplaceable link in the modern film industry chain. The breakthrough of technology and cost is of course important for LED small-pitch display to enter the film market, but what is more important is how to persuade the film ecological environment composed of shooting, post-production, distribution and cinema line to abandon DLP and choose LED. It is a long road, and LED screen companies need to pay more efforts to share this pie.