In the era of digital economy, outdoor LED displays must have high-definition and intelligent technology

Publisher: Supplier of LED Display Time: 2020-01-17 15:19 Views: 2878

With the continuous maturity of technology and market, the current outdoor advertising industry is also evolving. Statistics show that global outdoor advertising revenue has grown every year in the past nine years (2010-2018), with a compound annual growth rate of 4.1%, reaching 31 billion U.S. dollars in 2018.

 

   This shows that outdoor advertising is still a popular choice for advertisers. In recent years, the continuous growth of the outdoor advertising market has also driven the growth of outdoor LED displays. Imagine that the outdoor LED advertising screen, whether it is a dynamic effect or a large display area, can be imagined. Especially with the development of technology, outdoor LED advertising has more new experiences.

 

Lianchengfa Outdoor Media Screen-S Series
 
  

With the advent of the digital age, the uniqueness of outdoor LED display in audio-visual technology has begun to glow with a different kind of vitality.

 

   1. The high definition of outdoor LED display. The maturity and development of technology have made small-pitch indoors want to be outdoors, thus opening the era of high-definition outdoor LED displays, especially as end users have higher and higher requirements for display effects, as well as 4K and 8K. With the development, outdoor small-pitch LED pitches are becoming more and more popular in the market.

 

   2. The intelligence of outdoor LED displays. The integration and progress of Internet technology and LED display have made outdoor LED large screens have basically realized regional and even national networking. At the same time, outdoor LED displays can also interact with social media such as Weibo and WeChat, as well as positioning and face recognition. , 3D, VR and other innovative applications for interaction. Outdoor LED large-screen media is developing in the intelligent direction of networking, digitization, and information platformization, which also brings a greater market blue ocean and room for innovation and development to the outdoor LED display industry.

 

   3. Outdoor LED display services have been improved. In 2019, with the rapid development of outdoor LED displays, the competition among major manufacturers has become increasingly fierce. In addition to competitions in terms of quality, brand, and performance, the improvement of services has also become an important aspect of widening the gap between screen companies. With the gradual maturity of the terminal market, who can take the lead and start the market reputation of LED display after-sales service early, and whoever has the opportunity to have a new round of market demand.

 

At present, cities everywhere are accelerating the construction of local culture, which also brings new vitality to outdoor LED displays, especially innovative outdoor LED display products, but there are also some challenges: for example, the "standardization" of outdoor LED displays needs to be promoted as soon as possible. On the agenda; how to effectively solve the problem of outdoor display light pollution; how to further ensure the quality of outdoor display projects and make outdoor LED displays safer, etc... LED display companies need to continuously optimize themselves to promote the healthy development of the outdoor LED display industry.

 

At the same time, the LED display market in Tier 1 and Tier 2 cities is becoming increasingly saturated. With the speeding up of infrastructure construction in Tier 3 and Tier 4 cities, the demand for outdoor LED displays in Tier 3 and Tier 4 cities will continue to increase. The so-called "Adapt to local conditions" and different market needs With different expansion methods, LED display companies must plan and develop products according to the specific needs of the third and fourth city markets, and formulate appropriate market strategies in order to better find their own way out in the sinking market.