Industrial transformation and upgrading LED display manufacturers must actively find the key to break through the industrial ceiling

Publisher: Supplier of LED Display Time: 2020-01-09 16:35 Views: 2091

        Looking at the domestic LED display terminal market in recent years, we can clearly find that, driven by external forces from all parties and the improvement of internal living standards, the consumption power of China’s LED display market is continuously upgrading, and this upgrade is just now At the starting point, it hasn't really taken off yet.



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  Since 2018, some LED display manufacturers have paid attention to the growing number of consumers in the Chinese market who pay attention to quality and do not care about price. The result is that price cuts by large companies and brands can also stimulate consumption, while price wars between small and medium-sized enterprises and brands are basically uninterested. Therefore, only by improving the quality and perfecting the service can we achieve the small goal of not worrying about selling products in the future market.

 

At present, from the perspective of consumption characteristics, the entire Chinese market and various industries have moved from the incremental market to the stock market in the new development track. In this track, the brand value charm of manufacturers has begun to fully highlight, for LED screen companies The same is true. The gold content of a brand determines the speed of market promotion. It can be said that the increasingly "changing and picky" Chinese terminal market is slowly entering a new era of brand-based consumption.

 

   As we all know, China’s LED display industry started at the end of the day. In the past, many screen companies did not attach importance to brands, and were unwilling to spend 10, 20 years or even longer with continuous investment in resources and strength to build brands and cultivate brand tonality. Therefore, when the brand consumption era is coming, these companies have no chance to share the brand's dividends, but there are still many screen companies that have launched forward-looking brand market layouts. However, compared with the huge volume of China's LED display industry, these companies The number of branded screen companies is far from enough. This is also one of the real problems for the future LED display industry to achieve branding development.

 

Looking at the current LED display industry chain in China, after the industry has entered the stock period, almost all of them, including upstream supply chain manufacturers and downstream terminal screen companies, have slowed down, and the entire industry has also begun to enter a new round of capacity optimization. In the process, only companies with "brand, technology, and resources" can go on better. As for the distributors and distributors who are in the sales terminal, facing the sudden turn of the whole market, they have to bear many and large risks. Therefore, choosing a reliable LED screen enterprise brand is the next many channel suppliers, Net sales are the gold standard for choosing business partners.

 

   Fortunately, the current Chinese market is still a major LED display manufacturing country, and there are also some international LED display companies in China. With the completion of industrial transformation and upgrading, many large LED display brand companies and service companies will be born in the future. For companies, they face new consumer demands. Regardless of whether it is a brand, a distributor or a supplier, pay attention to the risk control of operation, development and expansion, and at the same time actively seek the key to break through the ceiling of the industry, and move from the previous price competition system to a new era of value competition!