China’s LED display industry has entered the inventory era, and old customers are the "gold mines" for future manufacturers

Publisher: Supplier of LED Display Time: 2019-12-06 18:06 Views: 2102

The LED display industry has shifted from incremental competition to stock competition. For many manufacturers, the core of activating the stock market is to wake up old users who have been "sleeping" on their own customer orders for many years.  


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  The operation of old users has always been the direction that LED display manufacturers should strive to break through. First, according to the business laws that have been accumulated for many years, it is cheaper to activate old users than to develop new users. Second, once the old users are activated, they can further strengthen the loyalty of the old users to the brand and help the company gain more future markets. .

 

   However, various signs indicate that the activation rate of most LED display manufacturers for old customers is still low, which is also deeply affected by the historical issues of the industry. Why do you say that? In the past, the LED display industry market was large. In the eyes of many home appliance manufacturers, the first thing they saw was not the needs of users, but the strength of their opponents and the quality of the market, so that they ignored what users wanted. A price war that has become more intense than the previous one can be reflected, because the neglect of user needs has caused many crises such as product homogeneity and the proliferation of inferior products in the market.

 

   In recent years, with the increasingly severe industry competition, terminal consumer demand continues to escalate and weaken, and the difficulty of expanding into new markets has risen sharply. In this context, activating old users has become the focus of competition among many screen companies.

 

   As we all know, LED displays are professional-grade electronic products, and their installation and after-sales require certain technicalities. However, a fact that makes the industry feel helpless is that our after-sales service is far from keeping up with market demand, and many customer complaints cannot be effectively resolved. This highlights the weakness of the LED display industry in the process of market operation and competition. And short board.

 

Over the years, a large number of LED display companies have always said that they must seize the pain points of users to innovate, but many screen companies have not even solved the pain points of their own business processes, such as quality, safety, price and other old development problems. How can they crack the users? Product pain points? Especially facing the old users who have a certain understanding of the products and services of screen enterprises, in the current industry and market environment, prices or sales skills often cannot move them, only to restructure products and services based on their needs. , Have the opportunity to save their hearts.

 

   It can be seen that in China's LED display industry that has entered the inventory era, old users are the "gold mines" for future manufacturers. How to activate old users is really not based on a simple new black technology product, nor is it a user-centric slogan, but we are based on users around the full life cycle of the product, and continue to improve and supplement our quality, service, publicity, and price Consolidate and improve all aspects of details such as, commitments, etc.

 

  In dealing with the needs of old users and solving the pain points, each LED display manufacturer needs to be more attentive and ingenious!