In recent years, the smart revolution represented by the application of new technologies such as the Internet of Things, big data, and artificial intelligence has begun. The way people work, live, and recognize has been gradually transformed or even reshaped. At the same time, there has been a wave of "smart city" construction. It is sweeping and advancing, and affects the LED display manufacturing industry.

With the continuous improvement and updating of smart LED display technology and products, solutions, etc., the application of various smart city display terminals is becoming more and more common. The LED smart city display terminal formed by the combination of the LED display industry and the smart city ecology is also It is gradually and widely used, especially the popularization and application of light pole screens, smart monitoring, commanding traffic display, smart pedestrian crossing system, etc., so that LED display brings more possibilities to smart city terminal display.

However, with the recent economic downturn in the overall environment and the industry’s own instability, the current LED display market demand growth has slowed down; on the other hand, the industry is facing a new normal of high pressure with increased costs, and clearly sees the development of the industry. Trends, survival by change is a choice that companies must make at present.

Therefore, in order to better expand the development of LED display under the wave of smart cities, for many LED screen companies, in addition to ensuring the quality and performance of smart display products to better meet market needs, screen companies are also needed Further combining with specific smart city terminal display sub-fields to carry out enterprise value positioning, product innovation, and marketing, this is an important option for LED display companies to transform and innovate into the "smart field".

First of all, in terms of product functions, smart LED displays need to change from the previous functions that only display and exist in isolation, but instead are smart terminals that integrate environmental perception, intelligent identification interaction, communication and other functions. The scope of application must also break the original Attached to walls, advertising columns, etc., it can be widely installed in public places such as pedestrian streets, squares, communities, scenic spots, commercial streets, gas stations, bus stations, high-speed service areas, toll stations, etc.

Second, in terms of marketing methods, in addition to the product value of the LED display products used in the "smart" field, screen companies need to tap the value of the data they carry. You must know that the smart display system has communication and perception. The functions of, interaction, identification and monitoring have formed a variety of big data. The entire display system has formed a big data value chain. In the era of big data, this is where the real profit of screen companies is.

Especially with the networking of LED display screens, LED smart city terminals are increasingly breaking through the boundaries of the original LED products in terms of product functions and shapes. Their function is not only a broadcast carrier, but also a link in the big data value chain on this basis. Nodes that sense and collect data.

At present, technologies such as the Internet of Things, big data, interactive perception, artificial intelligence and the LED display industry are becoming more and more closely integrated. Many screen companies with insights have been keenly aware of the advent of new business formats in the industry, adjusting their development strategies with the trend, focusing on how to make display products and solutions more intelligent in terms of corporate branding, products, and markets. The introduction of new products and new technologies that combine LED display with the smart ecosystem has also provided new momentum for the LED display industry, which has entered the bottleneck period, and once again glowed with new vitality!