Ten application areas of LED display are worthy of your collection

Publisher: Supplier of LED Display Time: 2018-09-05 15:25 Views: 2183

       At present, LED display screens have developed more maturely in traditional application industries such as outdoor advertising and stage leasing, and their products are gradually becoming more homogeneous, and the potential for development is insufficient. In order to open up a new blue ocean market and broaden the scope of LED display applications, many companies have carried out micro-innovations to meet the new applications. At the same time, technological advancements from the upstream of the industry chain and supporting manufacturers, such as smaller lamp beads and stronger performance control systems, also allow LED displays to be used in market areas that could not be used before. The following editor will take a look at the application areas of LED display screens and see which markets have exploded or are about to explode.

 

 
  

1. Community media: Community media refers to a new type of media that is rooted in mid-to-high-end communities and forms a networked layout. In recent years, with the maturity of technology and the further decline in prices, LED display screens have been increasingly used in community media. The community LED display screen is synchronized by the central platform software through the 3G broadband wireless network. It can not only scroll the weather, urban emergency information, public service advertisements, commercial advertisements, life services and other community life information in real time, and provide convenience to residents and build wisdom The safe community provides strong protection. At the same time, due to the seamless coverage of high-quality groups, it has become a high-quality form of communication for commercial publicity and information services, making it a new perspective of LED outdoor network advertising screens.

 

In terms of advertising value, the community LED display screen is a communication platform for the community to provide information services. The project can cover the entrances and exits, the flow of people, and the traffic of various communities in the city; the promotion of content that is closely related to residents’ lives can attract the attention of community residents. The rate of careful reading of advertisements has greatly increased. At the same time, the community LED display has a high degree of credibility, and the authoritative and public welfare media have obvious advantages. In addition to urban communities, with the continuous deepening of government projects such as "Beautiful Country", "New Countryside", and "Village to Village", LED displays are expected to be widely used in some wealthier rural areas. 


 
  

2. Gas station: With the further development of outdoor small-pitch products, gas stations will be a promising market for the LED display industry. From the point of view of the media value of gas stations, gas stations have unique media advantages. First of all, gas stations have a wide coverage, a large audience, and they are in a process of continuous growth. Research data shows that about 3.39 billion vehicles entered Sinopec gas stations throughout the year. Based on an average of 2 people per vehicle, the audience of gas stations throughout the year reached 6.78 billion, or 18.575 million people per day; secondly, the main gas stations The audience groups are car owners, with relatively high average income, and the audience at gas stations are adults. They are the most mainstream consumer group, especially for cars, cosmetics, electronic products, financial insurance and other consumer demand. For advertisers of these categories, gas station media has a certain marketing value; again, gas station media consumers have sufficient media contact time, and the predictable advertising reach rate is high. Research data shows that the average refueling frequency of car owners is 4.6 days, and the average length of stay at gas stations is 5.3 minutes. When the audience is refueling, they have enough time to contact the gas station media, which ensures a high advertising reach and exposure. .

 

   Gas Station Media Network is the only national media network for car drivers and car owners. It is one of the wealthiest groups in China. Through the improvement brought by LED screens, this influential media network will be more able to meet the needs of advertisers and generate more economic value.

 

3. Hotel leasing: From last year to this year, there has been an obvious trend in the hotel industry: now more and more companies will ask whether there is an LED display in the hotel venue when booking conference venues for annual meetings, press conferences, and thank you parties. If yes, these venues will be given priority; LED displays are generally seldom equipped in hotel venues because of the high cost. Even high-star hotels are only equipped with 10% of hotels. Therefore, if the customer’s meeting needs to use LED displays, generally It is to choose the leaser for temporary installation. As the frequency of use of LED displays continues to increase, and at the same time, higher revenue is expected. If the threshold for use can be lowered, more and more high-star hotels will intend to install LED displays in stores.

 

   On the side of LED display manufacturers, there are already manufacturers exploring and promoting hotel leasing. This model is mainly to enter four-star and five-star hotels, and provide its display products to the hotel for free (for conferences and weddings, non-traditional advertising screens) and quickly spread the market, and use the screen fee to share (50 %) The cash cost is returned, and the cash cost can be recovered in about one year. When the hotel reaches a certain level, the revenue will be shared with the hotel through pre-conference advertising (the model is similar to the film pre-film advertisement of the movie theater line), and it will also engage in leasing and advertising operations. It can be seen that the business model of hotel leasing has a profound Internet thinking model. Through transfer payment and cross compensation, users can reduce user usage costs, and finally form a long tail effect to obtain huge traffic. 


 
  

4. Building curtain walls: According to statistics, the total area of modern glass curtain walls in China has exceeded 70 million square meters, mainly in urban areas. Such a huge stock of glass curtain walls is a huge potential market for outdoor media advertising. The advertising value of has not been fully developed. In the case of urban outdoor advertising resources are increasingly depleted, the glass curtain wall is a new blue ocean field. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automobile 4S shops, hotels, banks, chain stores and other glass curtain wall buildings with advertising commercial value.

 

With the development of LED and other optoelectronic technologies, architectural media technology has also made great progress. In recent years, it has gradually been sought after by the market. Especially in the application of glass curtain wall construction, various solutions such as light bar screens and transparent screens have appeared. . These new LED displays have successfully created a high-quality outdoor media resource and have broad market prospects.

 

   V. Bar night scene: The earliest bar in China appeared at the beginning of the last century. After the evolution of the times, the culture, style and environment of the bar are constantly changing. At present, the decoration design style of the bar has developed to the fifth generation, and the application of sound and light has become the most basic design element. The application of LED display in the bar, from the initial simple design to the perfect fit of the stage and lighting of the LED display, to the popularity of various special-shaped screens, has become a market segment that cannot be ignored.

 

   6. Theme Park: To build the world's largest theme park covering an area of 10 square kilometers in Zhuhai. As a result, the South China theme park market represented by the Overseas Chinese Town, Chimelong and Hong Kong Disney will undoubtedly usher in more intense competition. The construction boom of large-scale theme parks in China has injected a huge wave of funds into the tourism industry and opened up a huge gold mine for the LED display industry. As a traditional superior product in the outdoor display field, LED displays have become the darling of display equipment for exhibitions and theme parks due to their advantages of high brightness, low power consumption, no joints, long life, and realization of arbitrary shapes. In recent years, driven by fine-pitch technology, touch technology, 3D display and other technologies, LED displays can not only present clearer and more detailed images in the outdoor field, but also achieve richer communication and interactive functions. It also has good prospects in indoor exhibition halls, command and dispatch and other applications. LED displays are expected to become the first choice for large-screen display equipment in indoor theme exhibition halls.

 

7. Smart city: Smart city is the use of information and communication technology to sense, analyze, and integrate the key information of the core system of the city’s operation, so as to provide a variety of Intelligent response to demand. Its essence is to use advanced information technology to realize the intelligent management and operation of the city, thereby creating a better life for the people in the city, and promoting the harmonious and sustainable growth of the city.

 

   In the field of smart city construction, public safety, transportation, people's livelihood, etc. are closely related to the use of LED displays, which will also promote its rapid development and popularization of the market. As an alternative mainstream large-screen display technology, the small-pitch LED display will also give play to its inherent superior display advantages.

 

8. Video conference: Modern corporate conference rooms, especially large-scale video conference rooms of large enterprises, are not only responsible for internal functions such as meeting holding and staff training, but also external communication functions such as customer reception and business negotiation. Its design The style directly affects the corporate image, therefore, the investment of the company will also spare no effort, which is undoubtedly a typical example of the supremacy of application effects. This has formed a highly unified supply-demand relationship with the application and promotion of small-pitch LED displays.

 

Thanks to the maturity of technology, in recent years, although the price of video conferencing has continued to decrease, it is still a very expensive investment for most companies. Based on the design concept of "a good horse with a good saddle", Corresponding meeting room facilities are naturally "tall". Therefore, the display terminal of the video conferencing system favors small-pitch LED displays. This is not only a necessity for actual application requirements, but also a necessity for enterprises to improve their image through the improvement of hardware facilities. It is this pursuit of extremeness that provides an excellent opportunity for the small-pitch LED display to enter the conference room.

 

9. Smart factory: The industrial basis for the rise of the smart factory concept is not only the development of automated manufacturing technology, but also the advancement of industrial engineering theories such as pulsating production lines, the emergence of robotic production lines and unmanned factories, and the wide application of Internet of Things technology in the field of industrial manufacturing Wait. Among them, the widespread use of robots in manufacturing is the core basis for the rise of "smart factories". In this manufacturing factory network, the LED small-pitch display technology can be deployed from the assembly line, the workshop, to the headquarters system. According to the situation of each task unit and manufacturing node, select the appropriate display technology, control equipment, and data communication method to realize the networking, sensing, and remote control of the factory manufacturing industry. In addition, modern LED small-pitch display technology can provide 3D virtual simulation pipeline display and interactive control. Through this simulation system, the cycle for companies to start new product manufacturing processes in unmanned factories is significantly shortened, and potential assembly line program errors can be avoided to the greatest extent. With the development of informatization, robotics and highly unmanned domestic and even international manufacturing, smart factories will inevitably become a new field that LED small-pitch display companies are striving to explore.

 

  10. Military field: With the development of military information construction, information power has become a new growth point for the military's combat effectiveness, and effective command and control have become the key to the military's defeat of the enemy. For this reason, command agencies at all levels have followed the trend and continued to increase their efforts in informatization construction, which has greatly promoted the development of military command informatization. The future army building will increasingly incorporate modern information means. The innovation of large-screen display technology has also injected fresh blood into the military's information construction.

 

The application of advanced digital display technology, seamless splicing technology of display unit, multi-screen image processing technology, signal switching technology, network technology and other scientific and technological means are integrated into one, intuitive, real-time, all-round and fast to integrate various types of information and images Data, strategic location maps and on-site conditions are truly magnified and displayed to flexibly realize complex functions such as military exercises, combat command, auxiliary decision-making, organization of troop training, video conferences, and real-time monitoring, which greatly promotes the visualization and intelligence of military area information. The construction of modernization has improved the work efficiency and combat capability of the modern army.

 

  In the daily troop training and combat command, information visualization occupies a very important position. The real-time graphical performance of massive information on the large-screen display system provides strong support for decision-making and efficient and rapid communication and feedback for command. In recent years, small-pitch LED display technology has gradually matured and improved, and it has been increasingly used in military construction.