Light pole screen LED display manufacturers to open up the entry point of the smart city market

Publisher: Supplier of LED Display Time: 2018-07-19 14:44 Views: 2018

         With most of the population pouring into urban areas, key urban systems such as water, electricity, and transportation have become overwhelmed and nearly collapsed. In 2012, the first batch of 90 smart city pilots in my country was released. The basic points of smart cities are that they can easily find the fastest route to and from get off work, have guaranteed water and power supplies, and have safer streets. Today's consumers are becoming increasingly dominant. They hope that while cities can afford the influx of population and achieve economic growth, their requirements for the quality of life can be met.

 

   After several years of urban construction, great progress has been made in the construction of smart cities, but there are still many areas to be improved. In many unknown corners of the city, the "wisdom" of smart cities has not been felt. However, the recent light pole screens have overwhelmed the media portals of major industries, and the light pole screens ushered in a big explosion with the help of the advancement of smart cities.

 

   In recent years, light pole screens have performed brilliantly in many cities. For example, in Xuzhou, Jiangsu, the first batch of smart light pole screens was piloted as early as 2016, and the functions are very powerful. In addition to the basic functions for road lighting, it integrates multiple functions such as Wi-Fi along the street, cameras, voice broadcasting, display screens, signs, environmental detection (PM2.5), weather detection, mobile phone charging, car charging piles, etc. . Tianjin, Shenzhen, and Beijing all have LED light pole screen pilot projects, and the actual results have also been checked and accepted by relevant government departments.


The popularity of light pole screens in various cities naturally has its unique advantages. From the comparison of light box advertisements replaced by LED light pole screens, there are many advantages. LED light pole screens can display dynamic video advertisements, which can express more publicity. The content is also more eye-catching. The light pole screen has the characteristics of synchronous reception and synchronous playback. Coupled with a design with a viewing angle of more than 140 degrees, in a rushed place like a road, even if you are sitting in a moving vehicle and passing by, Will not miss the content of the ad. When driving on the highway, no matter how far the vehicle travels, there is always the company of high-definition street light screens to play content, which also has a considerable effect on alleviating driver fatigue.

 

As far as the light pole screen itself is concerned, there are no special technical barriers in the production. Compared with traditional outdoor screens, there are unique advantages in installation. The actual effect can be achieved, in addition to these advantages and the support of smart city policies. , It also benefits from the pain points of grasping the integration of information. It integrates well into the surrounding environment, breaks the limitations of traditional media advertising information, and changes the current situation of insufficient brightness of traditional displays and inconvenient information replacement. Realization of simulcast and simulcast, through the Internet to reverse this pain point in one fell swoop.

 

And in terms of the amount of advertising, the light box advertisement can only be an advertisement. It is not only a small amount of replacement, but also very troublesome. It consumes a lot of manpower, material and financial resources, and the effect is not good, and the light pole screen With a powerful control system, you can control the change of the light pole screen advertisement with the help of the control system, which is extremely convenient. Its service life is also very long, the degree of light decay is relatively small, and it is relatively durable. The service life is generally 10 years.

 

The smart LED light pole screen can not only play audio, video, text and other multimedia content, but also connect Wi-Fi to the Internet with a mobile phone to monitor road video information, display temperature, humidity, wind direction, wind speed, PM2.5 value and other environmental data, and at the same time It can also broadcast information such as convenience services to realize commercial value and livelihood service functions. People can pay attention to changes in the surrounding environment in time and make corresponding life and production responses.

 


 
  As of the first half of 2018, the total mileage of highways in my country was nearly 140,000 kilometers, and the total mileage of highways reached nearly 5 million kilometers, ranking first in the world. The demand for screens is also increasing. With the maturity of naked-eye 3D and VR, AR and other technologies, the future of light pole screens will also have more possibilities, and the development of light pole screens will also usher in a big explosive trend.

 

As an important segment of the LED display, the development of LED light pole screens will surely drive the development of the entire LED display industry. Looking at the entire Chinese LED display industry, the state of large but not strong has not been reversed, and this state has been changed. The most important thing is to form core competitiveness, which requires all companies to have advanced technology and perfect after-sales service to form brand competitiveness.

 

At present, many companies in the LED display industry are mostly small and medium-sized enterprises. Many of these small and medium-sized enterprises are in the homogenization of the industry and the various chaos of the prevalence of price wars are miserable, just like a drowning child who catches what he sees. , Do whatever you can make money. Among these companies’ standing and chaos, they often find ways to get in, regardless of the subdivision of screens, as long as there is a market. Whether it’s traditional screens, transparent screens or striped screens, they want to get involved. As a result, many businesses and technologies are mixed. It is not an enterprise that specializes in many but not sophisticated.

 

   As the saying goes: more greedy but not chew! This is the status quo of many companies, and it is also the reason why the industry is large but not strong. No matter what screen the customer wants, it can basically be satisfied, and many companies claim to be able to do it, without their own characteristics and expertise. In Shenzhen, there are countless companies that make LED display screens, and there are only a handful of companies that make light pole screens but not other screens. These companies do not have the strong strength of large companies, and they disperse their own energy. How can they form competitiveness in this way?

 

   From the small to the big, we should get the inspiration from the development of the entire LED display industry from the success of the LED light pole screen. First of all, relying on the general situation of building smart cities in various places, the construction of smart cities can undoubtedly create opportunities for the explosion of LED light pole screens, then can the entire LED display industry catch the smart city express? The answer is yes.

 

In addition, the popularity of light pole screens is also due to the integration of many current high-tech and peripheral information. High-tech gives people the feeling of being tall. It does not even require high-tech technology. Many familiar technologies can also bring Different sparks, and the surrounding information makes the single product of the light pole screen integrated into the local, very grounded. Our large LED screens should do the same, combining more high-tech technology in technology, returning to life in application, and becoming grounded. In this way, the LED display industry can definitely have a different situation.

 

If the LED display industry wants to become truly prosperous, it is necessary to intensively cultivate various sub-sectors. Each sub-sector must have more companies to operate and study, and form their own core competitiveness. Only in this way can the LED display industry Getting better and better.