Outdoor advertising is the most intuitive manifestation of the economic prosperity of a country and a region. It has a long history, which can be traced back to the ancient Sapporo advertising. It is an advertising form that has been verified by time and the market. This shows that outdoor advertising is a form of promotion formed by trading transactions.

Qing Fushun Street (picture source network)

      Sitting on Jiaxing Shang, one trick and one pretense. In the front, glimpse the past and future of China's commercial civilization.

      As the embryonic form of advertising in ancient China, Shouboo has gradually evolved into our new visual communication culture through continuous development. In modern times, national industries and overseas industries have had a huge impact on traditional commerce, causing traditional handicrafts to be squeezed. At this time, the Zhaoporu culture began to change: it was no longer limited to a single form of expression, it was more simple and pragmatic in style, and more concise and clear in content. Posters, light boxes, signs, etc. have become new bearers of modern Sapporo culture.

Night Shanghai (picture source network)

      At the beginning of the lanterns, the "Old Shanghai" under the curtain of night is full of luxury, stunning, and charm in Zhaoporu culture.

      Along with the city's reform and opening up all the way, Zhaohoro culture is gradually bidding farewell to extensive and entering a new development stage of optimization and consolidation. But now, we are more accustomed to using a concise word-"advertisement" to address. Since the end of the last century, with the increase in people's travel and leisure activities and the widespread use of high-tech technology, outdoor media has become the new favorite of advertisers, and its growth rate is much higher than that of traditional television, newspaper and magazine media. Outdoor advertisements also cited many new materials, new technologies, and new equipment, using neon lights, electronic display devices, outdoor advertising machines, outdoor display screens, outdoor electronic reading boards, information kiosks, display boards, etc., as carriers to beautify the city. A work of art is one of the signs of the degree of economic development of a city.

Street view of Changchun at the beginning of the 21st century (picture source network)

      Feasting, busy, and overwhelming street advertisements have become a unique cultural symbol of this era.

      Due to the “outstanding” of the Chinese economy in the global economy, more and more multinational companies have entered China in a large scale, and competition in various industries has become increasingly fierce. All walks of life are eager to quickly improve their corporate image and disseminate business information. The government also hopes to establish the image of the city and beautify the city through outdoor advertising. Such factors have stimulated the rapid growth of the outdoor advertising industry. In the process of development, many big-name advertisements are difficult to integrate with the urban style. Local governments have successively cancelled the approval of canvas advertisements and light box advertisements, and at the same time encouraged the use of outdoor LED screens, which directly promoted the development and growth of LED display companies such as Lianchengfa . These large LED screens are integrated with the city appearance, and consumers often accept advertisements very naturally.

Lianchengfa's LED display, which is integrated with urban buildings, is full of fashionable technology elements, helping the city become more colorful.

      In the market segments of the outdoor advertising industry, the outdoor electronic screen advertising market, the bus body advertising market and the elevator print advertising market have received widespread attention due to wide audience coverage and good advertising effects. Among them, the outdoor electronic screen advertising market has a larger share in the outdoor advertising market. In 2016, the outdoor electronic screen advertising market in my country reached 13.102 billion yuan, and the super-large LED electronic screen advertising market reached 2.354 billion yuan.

      According to incomplete statistics, companies’ investment in outdoor advertising is increasing at an average annual rate of 25%. Nowadays, many advertising companies pay more and more attention to the realization of creative and design effects of advertising. Top advertising creativity, excellent location, and large advertising size are regarded as the key to the success of classic outdoor advertising. With the advancement of media technology, the development of high-tech technology has provided space for the performance of outdoor advertising. The ingenious combination of photoelectric art makes the visual impact of outdoor advertising to the fullest. The important carrier of outdoor advertising-LED display The prospects are thriving. In the future, I believe that with the prosperity of the economy and the promotion of personalized management, advertising will pay more attention to user experience and reach more resonance with users.