Digital Audiovisual Engineering Network Report

      Introduction: When some companies first started to develop, relying on their project advantages, they soon attracted investors and won investment, and their development momentum was very strong. But the market is the market, and "good years" will never last. The years are endless. In the ever-changing times, the ones that can remain invincible for a long time will always be those brands with excellent quality and service. Lianchengfa is one of these companies.

      As a rookie in the field of LED display screens, in recent years, small-pitch technology has developed rapidly. It is precisely based on its features such as seamless joints, excellent picture quality, and flexible application that the small pitch has now become the "king" in the display field. It is reported that, as the backbone of the LED display field, Shenzhen Lianchengfa Technology Co., Ltd. has maintained a high level of investment in the research and development of small pitches in recent years. Recently, its small-pitch "Dream Pursing" series has been in the sample test stage, and mass production is expected in the second half of 2018.

      Strategy first

      From the high-rise buildings on the ground, the maturity of every technology is not achieved overnight, and the growth of every enterprise is not smooth. In the ever-changing situation, the once humble company has twice been selected as the innovation tier of the New Third Board. This is due to Lianchengfa’s overall view of the situation since its establishment-a century-old plan, not to scramble for the day.

      A good strategy can often allow companies to make full use of market opportunities and establish their own irreplaceable and imitable market position. Just like the "Dream Pursuing" series of Lianchengfa this time, it is also an important weapon that Lianchengfa announced to the market. This is a real pre-maintenance product. It has repaired the detailed processing of small-pitch products in terms of maintenance, installation, and effects. Its nanosecond response speed, 110% NTSC wide color gamut, support for 8K video playback, will be able to bring Give everyone a refreshing feeling.

      In addition to business strategy, Lianchengfa has also adopted a "strategic planning" system in many aspects such as brand and intellectual property protection, and insisted on implementing the strategy, continuously innovating the marketing model, and creating an agency model in 32 countries around the world. , Carry out the registration of "LCF" trademark in 32 countries, and carry out channel laying across the country, etc. In 2015, 2016, and 2017, the growth rate of Lianchengfa's operating income reached 62.4%, 117.6%, and 31.5%, respectively.

 The ultimate attitude, the ultimate brand

      For a long time, Chinese goods have been synonymous with cheap, fake, and inferior goods in the international market. Even in their own territory, the Chinese market, consumers have been eager for overseas goods, and Chinese manufacturing has been neglected. According to statistics, the annual direct quality loss of China's manufacturing industry exceeds 200 billion yuan, and the indirect loss is more than one trillion yuan.

      There are local competitors fighting in the same field, and international brands are eagerly watching. How to fight for a way out in the double containment? Whether in the manufacturing or service industry, the quality control and service attitude will always determine the success or failure of an enterprise. How to transition from "manufacturing" to "quality manufacturing" and even to "intelligent manufacturing"? Stand taller, look farther, and the ultimate attitude creates the ultimate brand! In the past 14 years, Lianchengfa has been well aware of how difficult the road to branding is, but has never given up on the quality control of each product. While paying close attention to quality work, it also pays close attention to product technology research and development. Nowadays, "LCF" not only represents an enterprise, but also represents the precipitation and take-off of a brand.