The following are the three major problems that LED display manufacturers must face in order to innovate. The editor of Lianchengfa (www.lcf-led.cn) will share with you, and share with you.

1. Domestic industrial development enters "no man’s land": As we all know, my country’s LED display industry has a low entry barrier. This provides opportunities for Chinese companies with "short development time and weak technical foundation" to make breakthroughs and surpass in the industry. It is destined that the LED display industry is prone to homogenized vicious competition, and the entire market demand saturation is high. In the rapid development of the industry, in addition to taking advantage of China's unique industrial chain improvement and low manufacturing costs, more importantly, the industry’s technical threshold is low, and popular LED display products are easy to imitate and replicate, even Micro-innovation on the basis of imitation is not complicated, and even after localized innovation, localized marketing and price reduction, it is easier to grab market share. However, with the development and growth of the domestic LED display industry, no matter in terms of market or technology, other foreign-funded enterprises have no sense of reference. Domestic display enterprises can only use their own strength to seek the future from technological innovation, and even fall into the development. "No man's land", there is no reference or reference.

2. Slow down the speed of innovation and strive for quality: In fact, many giants in the LED display industry have already begun to walk on multiple legs, and no longer limit their profits to the manufacturing and sales of LED displays. Take a variety of cross-border development paths such as sports, lighting, and culture. A large part of the reason is that the technological innovation and iteration space of the LED display industry has become smaller and smaller, and the probability of the emergence of revolutionary products is getting smaller and smaller, which has brought overall saturation of the terminal market, as well as fierce competition and homogeneity. The low price chaos in the quagmire. For example, the industry is considered to be the mainstream of next-generation display technology for small pitch. This technology has been popular for several years, but it was only last year that the small pitch market began to really enter the explosive period, and in terms of specific applications, it is not yet mature. , What’s more worrying is that under the dual pressure of overcapacity of upstream lamp beads and the large number of downstream companies, the price of small pitches may drop sharply, especially for many small pitch products that do not have their own unique advantages. After the market breaks out, it can only rely on low prices to seize the market, and it is easy to push the small-pitch market into a quagmire of vicious price wars.

3. The underlying basic innovation of display technology: Although it is an indisputable fact that China's LED display industry is leading the world market, from the perspective of technological innovation, the innovation of Chinese LED display companies is currently more focused on the application level of products . Whether it is a smart LED display product or an innovative product in a subdivision field, it is essentially an application innovation based on the display scene, while ignoring the innovation of the underlying foundation of the display technology. From this perspective, LED display technology and product innovation need to return to the essence, and do a good job in innovation of the underlying technology of display technology.

Summary: At present, China's LED display industry is in a period of transformation and upgrading. In the face of increasingly fierce market competition, LED display manufacturers must not only pay attention to the innovation space of applicable technology in the terminal market, but also cannot relax the basics of display technology. Revolutionary technological innovation.