Looking at the global LED display market, more than 80% of LED display companies are located in China. With the continuous development of the economy, Chinese LED display companies have gradually shifted from imitating to innovative, and manufacturing technologies have become more mature. Driven by national innovation, more and more innovative products have appeared on the market.

 

Although China's LED display market is becoming more and more mature, due to the relatively low market threshold, more and more companies have entered the industry, which means that market competition has become fierce. LED display technology is developing rapidly, and products are being updated quickly, and the fierce market competition has led to the continuous increase of product obsolescence rates. A problem that cannot be ignored in the Chinese market is that phenomena such as imitation and plagiarism are still relatively common, and the limitations of corporate innovation capabilities have inhibited the market profit growth of the LED display industry to a certain extent. In this case, what should LED display manufacturers do?

In the era of "customer-oriented" market economy competition, more and more screen companies are beginning to maintain such a "tacit understanding"-in order to achieve long-term The industrial production chain can make the scale effect reduce the production cost of the product, improve the cost-effectiveness of the product, and better protect the maximum benefit of customers. The second is the accumulation of experience in production and construction. According to the needs of different customers, screen companies need to do some application integrations on their own product development and production equipment according to the needs of different customers. Diversified needs. Especially for the many small and medium-sized screen companies in the industry that have no scale and strength, understanding and analyzing their target customers and positioning them accurately in the market are crucial for future development. The editor of Lianchengfa (http://www.lcf-led.cn/) will discuss with you how to position the company in the market.  

 

1. Determine your customer type. Needless to elaborate on this point, know whether your customers are for civilian use or commercial use? Is it a distributor, a wholesaler, an agent, or a contractor? Is it for export or domestic sales? Waiting for the basic situation is the first step in market work, and it is also a necessary prerequisite.

 

2. The customer service market is differentiated. Market differentiation refers to the differences caused by specific market operation factors such as product sales conditions and sales environment, which generally include sales price differences, channel differences, and service differentiation. Price difference: Generally speaking, for the international market, European and American customers can accept higher prices, and Middle Eastern customers can accept lower prices. According to the characteristics of the target market, enterprises are positioning themselves as high-price or low-price routes; channel differences: in terms of specific channel construction, the current channel development of LED display manufacturers is different, and the channel methods are also different , Direct sales and distribution are not the same. Screen companies need to adopt appropriate sales channels according to their own characteristics and advantages to achieve twice the result with half the effort; service differentiation: the LED display industry's service focuses on product after-sales service and its service quality The pros and cons directly affect the follow-up cooperation and even the brand image of the screen companies and so on. In the competition of homogeneous products, distinctive services will win the trust of customers. Finally, according to the type and characteristics of your company, you can determine which types of customers are suitable for you.

 

1. Product positioning, this is the core. The simplest and rude product positioning: Is it high-end? Middle? Low-end? Usually sell to customers with the corresponding economic strength according to the corresponding price; a slightly more refined product positioning: first confirm which fields and markets the product is suitable for, and then carry out corresponding market promotion. This product positioning is also in line with the industry screen. Enterprise differentiated market strategy; guided product positioning: What are the advantages of the product? Including price competitiveness, stable quality, new product development capabilities, whether there are relevant certifications or certificates, whether there are local agents for after-sales maintenance, and so on. From the analysis of the overall advantages of the product, this method is conducive to the screen enterprises to grasp the initiative in market sales, and use their professional advantages to make the most correct guidance to customers.

 

Summary: In the fierce competition in the LED display market, LED display manufacturers must always strictly implement the "customer demand-oriented" market principle and unswervingly, accurately positioning the market, product positioning, what products the market needs, and what customers need Products, we research and develop, produce, and intelligently manufacture what kind of products. Only by adhering to customer demand as the orientation can we be invincible in the market!